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Why People use the Mobile Web in Japan...and some Really Crazy Stuff

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Presentation given at the m-days conference in Munich, Germany, January 23, 2009.

Presentation given at the m-days conference in Munich, Germany, January 23, 2009.

Published in: Business, Technology

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  • 1. Why People use the Mobile Web in Japan m-days München, 21./22.1.2009 Christopher Billich
  • 2. Why People use the Mobile Web in Japan and some Really Crazy Stuff m-days München, 21./22.1.2009 Christopher Billich
  • 3. 102 million mobile subscribers
  • 4. 9 in 10 use the Mobile Web
  • 5. 4 4 in 5 of them on 3G in 5 of them on 3G
  • 6. Why that is istockphoto.com
  • 7. Operators: benevolent dictators
  • 8. Little device fragmentation
  • 9. Unwalled Gardens
  • 10. Revenue share favoring content owners istockphoto.com
  • 11. More than 1/3 of data users on “All you can eat” plans istockphoto.com
  • 12. The Low Entry Barrier Fitness Center Pricing Model
  • 13. This ...
  • 14. ... will never happen here.
  • 15. The other ones hopefully will.
  • 16. Recent Favorites
  • 17. The Holy Grail of Mobile CRM
  • 18. “Keyword Advertising”
  • 19. Location-based eBay for Zeitarbeit
  • 20. Hello Kitty is watching you
  • 21. The QR Code Multilevel Scam
  • 22. iPhone: Missing Extras
  • 23. The Half-Naked Truth
  • 24. Phone Call Olympics
  • 25. The Shameless Advertising Part
  • 26. The Shameless Advertising Part 1. Research
  • 27. The Shameless Advertising Part 1. Research 2. Mobile Strategy Workshops
  • 28. The Shameless Advertising Part 1. Research 2. Mobile Strategy Workshops 3. Investment Advisory
  • 29. The Shameless Advertising Part 1. Research 2. Mobile Strategy Workshops 3. Investment Advisory 4. Business Facilitation
  • 30. The Shameless Advertising Part
  • 31. If you come to Japan,
  • 32. If you come to Japan, I’ll let you play with my phone.
  • 33. Danke. billich@infinita.co.jp