The Big Small Screen: Mobile UI in Japan

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Presentation from Mobile Monday Germany, Duesseldorf, September 15, 2008.

Presentation from Mobile Monday Germany, Duesseldorf, September 15, 2008.

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  • 1. The Big Small Screen Mobile UI in Japan Christopher Billich Mobile Monday Germany Home, September 15, 2008
  • 2. I work for a company called
  • 3. based
  • 4. somewhere around here
  • 5. The Shameless Advertising Part which works for companies like
  • 6. The Shameless Advertising Part
  • 7. (sorry, had to mention that)
  • 8. useful
  • 9. benri
  • 10. = convenient
  • 11. = beneficial
  • 12. useful:
  • 13. Convenient + beneficial Solution to a Problem
  • 14. Japanese phones are a bit like these
  • 15. Or rather, like this one
  • 16. A B A AA B B A BB A B A B A B A B A B A BA A B A B A B A B B A A B A B A B A B A B A A B B A BA B A B A B A B AB A B A B A B A B A B A B AA A BB A B A B A B A B A B A B A B A B A B A B A A BB A B A B B A B A B A BA B A B A B A B A BA B A B B B A B A B A A B A B A
  • 17. Which is why the manual looks like this
  • 18. That’s the bad news.
  • 19. The good news is that the Japanese ROCK.
  • 20. The better news is that the Japanese ROCK AT:
  • 21. Making things simple.
  • 22. Making things easy.
  • 23. Making things appealing.
  • 24. Simple Easy Appealing Solutions to Problems
  • 25. Japanese Operators know that
  • 26. if you have standards that
  • 27. make it simple and
  • 28. easy to make it easy to
  • 29. create lots of great content and services
  • 30. and
  • 31. a revenue share that makes it
  • 32. appealing to
  • 33. create lots of great content and services
  • 34. plus
  • 35. promote flat rate data plans so people will use them
  • 36. then
  • 37. .
  • 38. How the Japanese solve problems
  • 39. 10,000 characters Mobile PC Multiple Links Emoticons Attachments
  • 40. Telling Love From Hate
  • 41. Knowing what the weather will be without asking
  • 42. On-deck, off-deck, full web search in one
  • 43. Playing games without having to download stuff
  • 44. Extending Brand Reach
  • 45. Finding your way
  • 46. Redeeming coupons and paying with the same touch
  • 47. Of course, if your gardens have no walls
  • 48. and all sorts of people add new plants to it, all the time
  • 49. then some parts of it are bound to be less pretty
  • 50. but not everything that works great has to look great.
  • 51. 127 million Japanese
  • 52. with all sorts of different problems
  • 53. can make things a bit messy
  • 54. A B A AA B B A BB A B A B A B A B A B A BA A B A B A B A B B A A B A B A B A B A B A A B B A BA B A B A B A B AB A B A B A B A B A B A B AA A BB A B A B A B A B A B A B A B A B A B A B A A BB A B A B B A B A B A B A B A B A B A B A BA B A B B B A B A B A A B A B A
  • 55. but, generally speaking
  • 56. Simple Easy Appealing Solutions to Problems
  • 57. (we work the same way)
  • 58. Danke! billich@infinita.co.jp www.infinita.co.jp/en www.slideshare.net/cbillich/slideshows