Your SlideShare is downloading. ×
0
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
21st Century Mobile Marketing: Japan - Part 2
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

21st Century Mobile Marketing: Japan - Part 2

454

Published on

Presentation from 2nd Asia Mobile Marketing & Advertising Summit, Singapore, May 28, 2008. - Part 2 of 2 -

Presentation from 2nd Asia Mobile Marketing & Advertising Summit, Singapore, May 28, 2008. - Part 2 of 2 -

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
454
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Part 2 of 2 21st Century Mobile Marketing: Japan The 2nd Mobile Advertising & Marketing Summit Singapore, May 28, 2008 Christopher Billich
  • 2. [continued from Part 1]
  • 3. 20% of Japanese teenagers lovin’ it already.
  • 4. Who? What? When? Where?
  • 5. Slice ‘n’ dice!
  • 6. vs.
  • 7. Noticed anything?
  • 8. None of these are even remotely digital brands!
  • 9. Principles
  • 10. Make it desirable
  • 11. Create Engagement
  • 12. Keep them coming back
  • 13. Blend virtual and real
  • 14. Glue for other media
  • 15. Other things to keep in mind
  • 16. 1/3 use mobile search daily
  • 17. 1 in 6 use GPS already
  • 18. 2nd most important reason to upgrade phone
  • 19. 30% usage among enabled base
  • 20. Think way beyond the browser
  • 21. Think way beyond mobile
  • 22. “Something entirely new will arise from this...”
  • 23. “...we just don’t know yet what it will be.” COO, Carrier/Agency Joint Venture
  • 24. Cool Stuff!
  • 25. All is well then?
  • 26. Not quite
  • 27. Japan Advertising Market 70 billion US$
  • 28. Mobile Advertising: 1%
  • 29. It should be 4 times that * *at least
  • 30. Why isn’t it?
  • 31. Still early To still early. within It’s double next 4 years
  • 32. Still haven’t really figured out the details
  • 33. Still very basic
  • 34. To double too complicated Buying is within next 4 years
  • 35. Resistance is fierce To double within next 4 years Education is necessary
  • 36. To double within next 4 years Education is necessary
  • 37. Thank you. www.infinita.co.jp/research

×