OPTIGA™ Trust – Brand Protection and Device Authentication
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OPTIGA™ Trust – Brand Protection and Device Authentication

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Find out more about Infineon on our Homepage: www.infineon.com ...

Find out more about Infineon on our Homepage: www.infineon.com

OPTIGA™ Trust gives you the benefit of easy and convenient integration whilst offering you the most suitable security to protect your business.

The global business with counterfeit electronic devices continues to expand. This creates a strong demand for robust authentication and brand protection solutions. Infineon’s OPTIGA™ Trust products consists of turn-key and programmable solutions that help manufacturers of electronic accessories and replacement to protect their businesses against damages caused by counterfeiting.

More information:
OPTIGA™ Trust Product web page
http://www.infineon.com/cms/en/product/channel.html?channel=db3a30433efacd9a013f10d195764da7

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OPTIGA™ Trust – Brand Protection and Device Authentication Presentation Transcript

  • 1. Timo Grassmann, Product Marketing Manager OPTIGA™ Trust – Brand Protection and Device Authentication
  • 2. We focus on three central needs of modern society Energy Efficiency Mobility Security Power Management & Multimarket Automotive Chip Card & Security Industrial Power Control Page 2Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.
  • 3. OPTIGA™ Trust – Increased security and lower system costs  Counterfeiting is big business – OPTIGA™ Trust is your security solution  Motivations and applications  Why OPTIGA™ Trust?  Distribution and partner network  Markets and OPTIGA™ Trust family  Infineon – the partner of choice for device authentication Page 3Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.
  • 4. Product counterfeiting inflicts billions of dollars in damages to businesses IACC (int'l anti-counterfeiting coalition) EU Customs (OECD) 09/2013  Almost 40 million counterfeit articles were detained in 2012  Equivalent genuine product value is estimated to be just below 1 billion Euro  It is estimated that counterfeiting is a $600 billion a year problem  It's a problem that has grown over 10,000 percent in the past two decades  ~5% to 7% of the world trade is in counterfeit goods Page 4Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.
  • 5. Different customers have different motivations to prevent product counterfeiting Docking station RELIABILITY Toner & printer cartridges PROFIT Projector QUALITY Company Brands IMAGE AC adapter LIABILITY Medical devices SAFETY Page 5Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.
  • 6. Asymmetric: Two different keys for En- and Decryption SW-Encryption Public KeyNon-Secure SW environment Public Key Only HW-Decryption Secret Key Symmetrical Algorithms can not afford SW implementations: They pose a high risk of "Break-once, Publish-everywhere" Private Key is protected in Hardware OPTIGA™ Trust – Protecting Electronic Devices and Accessories against Product Piracy Page 6Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.
  • 7. The possible applications for OPTIGA™ Trust authentication products are endless Electronic accessory authentication (e.g. MP3 players) ICT Infrastructure authentication (e.g. routers) Gaming authentication (e.g. slot machines) Industrial Printer cartridge authentication Medical equipment authentication Cloud computing authentication Software/ IP authentication Page 7Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.
  • 8. Why OPTIGA™ Trust? Improved security  Chip individual, unique magic number, 10 byte unique ID  State of the art asymmetric elliptic curve cryptography  Uniqueness provided by chip individual key pair Lean and easy connectivity with Single Wire Interface Optimized system costs with 1 chip solution Smallest foot print using USON-3 package Easy integration due to full turn key solution Page 8Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.
  • 9. OPTIGA™ Trust Evaluation Board For Demo  USB stick demonstrating  Authentication  Memory usage  Plug-and-play functionality  Software and documentation  Windows-based GUI Page 9Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.
  • 10. Customer benefits Revenue assurance/ protection of business case Increased product safety, and reliability due to original product Improved customer and end customer satisfaction Page 10Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.
  • 11. OPTIGA™ Trust SLS 10ERE  Cost efficient  ECC based asymmetric crypto  Secret stored on-chip only!  Turnkey solution OPTIGA™ Trust P SLJ 52ACA  Programmable security controller  Java OPTIGA™ Trust E SLS 32AIA  Fully featured solution  Certified security controller >2 bn units to be sold in 2018 Products  Infineon is offering a comprehensive portfolio of products to address the growing demand for authentication solutions Electronic accessory authentication (e.g. MP3 players) ICT Infrastructure authentication (e.g. routers) Gaming authentication (e.g. slot machines) Industrial Printer cartridge authentication Medical equipment authentication Page 11Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved. 
  • 12. OPTIGA™ Trust and XMC microcontrollers …a perfect match  The OPTIGA™ Trust authentication chip and the XMC microcontroller can be perfectly matched in any embedded environment  Easy integration due to integrated XMC development environment (DAVE) Host side Client side Authentication Page 12Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.
  • 13. OPTIGA™ OPTIGA™ Security Products for Embedded Systems Scalable and tailored to application needs: Infineon's OPTIGA™ product portfolio is the perfect match to secure embedded systems OPTIGA™ Trust Device authentication is the focus of the OPTIGA™ Trust family matching function and performance to value OPTIGA™ TPM Compliant to the Trusted Computing Group specifications, the OPTIGA™ TPM family is the Root-of-Trust for PC, mobile and embedded computing applications Page 13Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.
  • 14. Infineon is the partner of choice for the key trends in the device authentication market With advanced hardware based security and asymmetric algorithms OPTIGA™ Trust products consist of a chip and all necessary software Increased security at lower system costs Turn-Key solutions for fast and easy designs Page 14Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.
  • 15. Contact information Your contact at Infineon: Page 15Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.  Phone: +49 (0)89 234-81413  Cell: +49 (0) (170) 2288324  eMail: timo.grassmann@infineon.com  Internet: www.infineon.com Timo Grassmann Product Marketing Manager