What is social media NOW?

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The third installment in the series, updated for 2010 -- and PG-rated!

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What is social media NOW?

  1. 1. http://brandinfiltration.com/wtf espresso what is social media now? ''for the past two years, we've done our best to answer one simple question...'' what is social media? our prolific use of capital letters was aimed at driving home three crucial points... #1. social media is huge. ''if facebook were a country, it would be the third most populated in the world, ahead of the united states.'' ''if facebook were a country, it would be the third most populated in the world, ahead of the united states. only china & india are more populated.'' 500 billion. the number of minutes spent on facebook per month. ''500 billion. the number of minutes spent on facebook per month. last year, that number was a measly 150 billion.'' ''25 billion. the amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each month on facebook.'' ''25 billion. the amount of content web links news stories blog posts, notes, photos, etc. shared each month on facebook that's more that a 6x last year's volume'' ''25 billion. the amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each month of facebook. dude that is totally amazing. that's more than 6x last year's volume.'' 500 billion the number of poor influence impressiors americans generate per year via social media 24 hours. the amount of video uploaded to youtube every minute. 24 hours the amount of video uploaded to youtube every minute. 2 billion. the number of youtube videos viewed per day ''2 billion. the number of youtube videos viewed per day, that's twice as many as last year'' 4 billion the number of images hosted on flickr. 4 billion. the number of images hosted on flicker that's 13x more than the library of congress. one-third. the proportion of women aged 18-34 who check facebook when they first wake up - even before going to the bathroom. 13 ninety-five. the percentage of companies using linkedin to find and attract employees. will help build battle station for food ninety-five. the percentage of the companies using linkedln to find and attract employees. 59% use facebook and 42% use twitter. will help build battle station for food 1 in 6 the number of marriages last year between people who met through social media ''1 in 6. the number of marriages last year between people who met through social media. that's more than twice the number of people who met at bars, clubs, and other social events combined.'' ''27 million. the average number of ''''tweets'''' per day on twitter.'' ''27 million the average number of ''''meers'''' per day on twitter prince says the internet is dead. maybe we should call it the y, or ''''that thingy we use to look up who prince is'' ''7 hours. the time it took for lebron james to amass his first 150,000 twitter followers. we are all witnesses'' ''7 hours the time it took for lee bran james to amas his firts 150,000 twitter followers. it took bill gates 8 hours to reach 100,000 we are all witnesses'' #2. social media is awesome. ''will it blend? will it blend? blendtec's channel subscribe all uploads favorites playlists do not try this at home. uploads (101) will it blend? vuvuzela world cup 112,649,views - 22 hours ago will it blend? - iphone 4 548,361,views - 1 week ago will it blend? - iphone 4 1,701,348 views - 1 week ago see all favorites (33) will it blend? - free ipad giveaway blendtec - 486,877 views will it blend? - cleaveland cavaliers will it blend? - vuvuzela world cup 2010 from: blendtec july 06, 2010 112,649 views everyone has an option on the vuvuzela. either you love them or hate them. guess what torn thinks in this latest installment of will it blend? http://www.youtube.com/blendtec'' ''ted ideas worth spreading riveting talks by remarkable people, free to the world'' dont't be sad keanul don't be sad keanu ! like share save don't be sad keanu! thefrogman.me http://sadkeanu.tumblr.com don't be sad keanul http://mashable.com/2010/07/06/prince-the-internet #3. social media is over wait. that's crazy talk. social media is definitelynot over. regardless of what the artist formaly known as relevant has to say about it 38 ''pepsi refresh project do good for the gulf for one month, the pepsi refresh project is committing an additional $1.3 million towards ideas that refresh the gulf. get involved vote to refresh america pepsi is giving away millions in grants to refresh individuals and communities. browse ideas and vote every refreshes the world'' 16 cities 20 teams 1 movement choose a city ''army strong stories even the u.s. military is kicking some serious social media butt actively using facebook, youtube, flickr, and twitter to not only recruit the next generation of soldiers, but to support them in sharing their stories. http://wwwgoarmy.com/'' ''we think it's safe to say that in 2010, the question is no longer ''''what is social media?'''' it's...'' what is social media now? ''‰ÛÏsocial media is the ongoing conversation of the planet. it is the source of news, it is the connector to the giant multi-celled organism called planet earth. as time goes on, social media is my home on the internet. it is my home page, the place when i spend the most time. it is where i do business. it is where i hang out with friends. it‰Ûªs where i find out about new movies, television and other products. it is my diary. looking back on my wall, i have history that is far richer than any diary or journal.'''''' ''social media is the vehicle by which men have finally decided it's cool - and valuable - to open up, share, make friends and have conversations. (women have know this for eons.)'' ''social media is the mainstream. the average facebook user age continues to rise. it‰Ûªs not just for kids anymore. it moves the media mouthpiece and content distribution into the hands of the public. emily white, co-founder, whitesmith entertainment http://whitesmithent.com'' ''social media is like water. on its own, water does some cool things, but when combined with other compounds it enabled the evolution of all forms of life. social media on its own is nice, but when combined with other tools, it is enabling everything to evolve from communications to business to politics to marketing. mike volpe, vp marketing, hubspot, http://www.hubspot.com'' ''social media is the best way to reach your most influential customers, and the only way to reach your most cynical ones.'''' micahael troiano principal holland-mark http://troiano.me'' social media is the crack cocaine of the internet. we want it we need it and we go into withdrawal when we don't get enough of it. david armano svp edelman digital ''''''social media is the same today as it was yesterday'''' it's just now reached such a critical mass , it's to hard to ignore. you don't want to be ''''that guy ''''or that brand who refuse to adapt to change and loses touch with reality. julia roy senior manager, new media coach, inc. http://juliaroy.com'' ''now social is media and like all media it is at risk of getting corrupted, polluted, overly commercial, politicized and too powerful it is up to all of us to prevent that from that from happening'' social media is drastically leveling the playing field & connecting us like never before. ''nestle caves to activists pressure on palm oil after a two month campaign against nestle for its use of palm oil linked to rainforest destruction spearheaded by greenpeace, the food giant has given in to activists' demands. the swiss-based company announced today in malaysia that it will partner with the forest trust, an international non-profit organization, to ri its supply chain of any sources involved in the destruction of rainforests. mongabay.com, may 17, 2010 killer'' ''''''after the election in iran, cries of protest from supporters of opposition candidate mir-hossein mousavi arose in all possible media, but the loudest cries were heard in a medium that didn't even exist the last time iran had an election.'''''' ''twitter home profile find people setting help sign out as long as we can get loaded potato skins at t. g. i. friday's, seafood can suck it http://ow.ly/24xho #bpcares about 14 hours ago via tweet deck retweeted by 100+ people reply retweet'' ''''''so what is the point of all this? the point is, forget your brand. you don't own it because it is literally nothing. you can spend all sorts of time and money trying to manufacture public opinion. but ultimately, that's up to the public, now isn't it?'''' -''''leroy stick,'''' the anonymous mystery man behind @bpglobalpr'' ''so what is the point of all this? the point is, forget your brand. you don't own it because it is literally nothing. you can spend all sorts of time and money trying to manufacture public opinion, but ultimately, that's up to the public, now isn't it?'''' ''''leroy stick, ''''the anonymous mystery man behind @ bpglobalpr http//www.twiter.com/bpglobalpr 45'' ''concurrently watching tv and tweeting is like being an armchair referee surrounded by a fire hydrant of intoxicatingly emotional, uncensored textual grunts it screams the word global louder than the u.n. pete blackshaw, evp of neilsen online digital strategic services in a recent advertising age article titled the world cup of social media'' ''in fact, social media is redefining virtually everything, including (but not limited to)...'' how we work. how we play. how we learn. how we share. how we discover. how we create. how we complain. how we celebrate. how we mourn. how we applaud. how we influence. how we collaborate. how we investigate how we evaluate. and even how we.... all media is now social media. yet the basic rules remain the same. rule #1: listen rule #2: engage rule #3: be real. rule #4: be respectful rule #5: have fun. ''if you haven't gotten on the train yet, don't worry. you will. pretty soon, you'll have to.'' ''cognitive surplus creativity and generosity in a connected age ''''media is the connective tissue of society. media is how you know when and where your friend's birthday party is. media is how you know what is happening in tehran, who's in charge in tegucigapa, or the price of sea in china. media is how you know why kierkegaard disagreed with hegel. media is how you know about anything more than ten yards away. all these things used to be separated into public media (like visual or print communications made by small group of professionals) and personal media (like letters and phone calls made by ordinary citizens) now those two modes have fused. clay shirley cognitive surplus 2010'' ''anyway, that's pretty much all we have to say about social media. *for now.'' but we'd really love to hear what you have to say about it. go to http://brandinfiltration.com/wtf and tell us! espresso tell us what you think:

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