Hi We're Espresso

Hi, We’re Espresso. Glad to meet you. http://brandinﬁltration.com

Espresso is a full-service marketing agency that has been creating memorable online and offline experiences for clients like Samsung, Nike Bauer, Sprint, and the United Way for over a decade. We call our “secret sauce” brand infiltrationTM—a cost-effective blend of digital, social, experiential, and traditional marketing tactics designed to ignite conversations and fuel word-of-mouth and word-of-mouse. See more examples of our work at http://www.brandinfiltration.com/portfolio

3 things we believe:

http://www.brandinﬁltration.com/dailygrind/2009/08/10/espresso-koodo-build-a-bash/ 1. We used to use marketing budgets to buy an audience. Now we have to invent ideas to attract an audience. PHOTO BY PETE ASHTON ON FLICKR.COM

2. New marketing isn’t a single event or website or technology. New marketing treats every interaction, product, service and effect as a form of media. Seth Godin Meatball Sundae: Is Your Marketing out of Sync? http://www.brandinﬁltration.com/portfolio/work/consultec-moving-notice

3. Brands that rely too heavily on mainstream media, or that are not exploring new technologies and connection points will lose touch. Jim Stengel Gobal Marketing Ofﬁcer Procter & Gamble http://www.brandinﬁltration.com/portfolio/work/walk-a-mile-in-her-shoes-toronto

3 things we know:

1. Time spent on social networks is growing at 3x the overall internet rate, accounting for ~10% of all internet time.

2. We trust our friends more than we trust anything marketers (or brands) tell us—by a whopping margin.

3. By 2010, Millennials will outnumber Baby Boomers. These “Digital Natives” have never known life without ATMs, the Internet, or 24/7 TV. They have more online “friends” than real ones, and they already wield $350 Billion in buying power.

3 things you should know about us:

1. We live, breathe, LOVE digital. Some agencies pay lip service to it. We can’t live without it.

2. We’re metrics maniacs. For better or worse, we’re religious about measuring everything. This page has 3 sentences, 23 words and 124 characters.

3. We have a strict, 100% no bullshit policy. Of course, if you like bullshit, there are plenty of agencies happy to oblige.

one ﬁnal thought:

The typical paid TV ad campaign costs $1,000,000 for the creative and $25,000,000 for the media buy. That’s $26,000,000 to reach roughly as many people for 30-60 seconds. A typical brand inﬁltrationTM campaign costs $250,000 for the creative and $250,000 for the media buy (and often much less). And that $500,000 investment gets 30 Million people to actually interact with the application, product, or website—to experience it, in other words—for upwards of 8 minutes. JUST SAYIN’.

get to know us better. please. BOSTON Marta Kagan | Managing Director, US e: marta@brandinfiltration.com t: @mzkagan p: 617 771 8362 TORONTO Jacquelyn Corbett Cyr | CEO e: jacquelyn@brandinfiltration.com t: @infiltrators p: 416 620 6773 x 0214 WWW http://brandinfiltration.com http://www.slideshare.net/infiltrators

Inﬁltrate Now! www.brandinﬁltration.com

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Hi We're Espresso

by The Espresso Group

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