Introduction to the business and ip centre   art smart - june 2012
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  • Here are couple of scenarios I want you to picture in your heads. Me to client: Why did you decide to start a business with your father? Client: Well you need to understand that when I was growing up my father was an alcoholic and I had to be the man of the family. Now that I have my degree and accountancy qualification and my father has been made redundant, I want to get him back on his feet again. Here is another. Me to client: So what brought you here from Ghana? Client: My father was a senior civil servant but got the wrong side of those in power and was killed. My 5 brothers and sisters all had to leave the country for our own safety. These are both situations I encountered soon after offering one to one business advice clinics the Business & IP Centre.
  • I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, "the edge of the world". Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters. Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia. Belu is the UK's most eco-friendly bottled water. It is 100% carbon neutral with the UK's first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all ..
  • I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, "the edge of the world". Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters. Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia. Belu is the UK's most eco-friendly bottled water. It is 100% carbon neutral with the UK's first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all ..
  • I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, "the edge of the world". Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters. Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia. Belu is the UK's most eco-friendly bottled water. It is 100% carbon neutral with the UK's first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all ..
  • I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, "the edge of the world". Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters. Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia. Belu is the UK's most eco-friendly bottled water. It is 100% carbon neutral with the UK's first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all ..
  • I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, "the edge of the world". Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters. Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia. Belu is the UK's most eco-friendly bottled water. It is 100% carbon neutral with the UK's first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all ..
  • I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, "the edge of the world". Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters. Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia. Belu is the UK's most eco-friendly bottled water. It is 100% carbon neutral with the UK's first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all ..
  • I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, "the edge of the world". Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters. Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia. Belu is the UK's most eco-friendly bottled water. It is 100% carbon neutral with the UK's first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all ..
  • I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, "the edge of the world". Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters. Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia. Belu is the UK's most eco-friendly bottled water. It is 100% carbon neutral with the UK's first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all ..
  • I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, "the edge of the world". Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters. Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia. Belu is the UK's most eco-friendly bottled water. It is 100% carbon neutral with the UK's first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all ..
  • I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, "the edge of the world". Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters. Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia. Belu is the UK's most eco-friendly bottled water. It is 100% carbon neutral with the UK's first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all ..
  • I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, "the edge of the world". Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters. Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia. Belu is the UK's most eco-friendly bottled water. It is 100% carbon neutral with the UK's first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all ..
  • I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, "the edge of the world". Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters. Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia. Belu is the UK's most eco-friendly bottled water. It is 100% carbon neutral with the UK's first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all ..
  • I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, "the edge of the world". Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters. Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia. Belu is the UK's most eco-friendly bottled water. It is 100% carbon neutral with the UK's first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all ..
  • Collection is vast – around 150 million items – over 600 kilometres of shelving. It covers every written language. 3.5 million sound recordings – from the earliest wax cylinder to the latest chart topper 4.5 million maps – from 15th century to latest Ordinance Survey digital sheets. 7 million manuscripts – from the Magna Carta to Beatles lyrics on the back of an envelope 8 million stamps – including a unique Gold Coast: 1883 (May) 1d on 4d magenta 13 million books – including the earliest dated printed book, the Diamond Sutra 56 million patents 58 million newspapers and journals – dating from 1603 to the latest issue of your local paper Through Legal Deposit we receive 600,000 new items a year – an entitlement that dates back to 1662. In addition we spend some £16 million a year on new acquisitions. Some unexpected items Recent acquisitions include a box of gunpowder, allegedly left by one… Guy Fawkes The Business Blog - Live
  • The Business Blog - Live   Over the past five years, Business & IP Centre manager Neil Infield has entertained over 150,000 visitors to his blog In through the outfield. Throughout the 500 news articles already posted, he has led the business debate on topics from entrepreneurship and innovation to business and information management.   Blogs have become part of mainstream media and reach a global audience. While there are millions of blogs out there, only a minority of them will succeed in producing an income, gaining visibility, or provide entertainment.   This ‘live blog’ event offers is a new format where Neil will lead a debate on some of the more interesting and pertinent business topics of recent months. This is also an opportunity to ask questions about his approach to blog writing. In addition, there will also be the chance to network with like-minded people. Event details   Who should attend? Entrepreneurs, inventors, innovators and pre-start businesses Place: British Library Business & IP Centre Cost: Free How to Book: Book your place online Event dates   Tue 21 February 2012, 18.00 - 20.00 Page The Business Blog - Live
  • The Business Blog - Live   Over the past five years, Business & IP Centre manager Neil Infield has entertained over 150,000 visitors to his blog In through the outfield. Throughout the 500 news articles already posted, he has led the business debate on topics from entrepreneurship and innovation to business and information management.   Blogs have become part of mainstream media and reach a global audience. While there are millions of blogs out there, only a minority of them will succeed in producing an income, gaining visibility, or provide entertainment.   This ‘live blog’ event offers is a new format where Neil will lead a debate on some of the more interesting and pertinent business topics of recent months. This is also an opportunity to ask questions about his approach to blog writing. In addition, there will also be the chance to network with like-minded people. Event details   Who should attend? Entrepreneurs, inventors, innovators and pre-start businesses Place: British Library Business & IP Centre Cost: Free How to Book: Book your place online Event dates   Tue 21 February 2012, 18.00 - 20.00 Page The Business Blog - Live
  • We learnt from our customers that providing access to information was not enough. So we had to develop a range of new services. The more we added the more were wanted. Currently moving from my team giving regular workshops to become accredited business advisors. The Business Blog - Live
  • We learnt from our customers that providing access to information was not enough. So we had to develop a range of new services. The more we added the more were wanted. Currently moving from my team giving regular workshops to become accredited business advisors. The Business Blog - Live
  • We learnt from our customers that providing access to information was not enough. So we had to develop a range of new services. The more we added the more were wanted. Currently moving from my team giving regular workshops to become accredited business advisors. The Business Blog - Live
  • Information The heart of our offering Free business and intellectual property information on UK & Overseas companies, products and markets Thousands of printed reports, directories & journals and access to over 40 online databases worth £500,000 Impartial information experts guiding you to the information you need – in the Centre elsewhere in the British Library and beyond . Business & IP Information Advice Clinics You can book a 1 hour Information Advice Clinic with one of our experts, who can guide you to the relevant information and discuss your ideas in a confidential setting. Example – You have invented a revolutionary new toothbrush 100507
  • Databases only available in BL Precise searching, vocabulary BSC: 11,000 worldwide Factiva: 10,000 + news services Busin: 1,000 ABI Inform: 2,700 mgmt
  • Databases only available in BL Precise searching, vocabulary BSC: 11,000 worldwide Factiva: 10,000 + news services Busin: 1,000 ABI Inform: 2,700 mgmt
  • Databases only available in BL Precise searching, vocabulary BSC: 11,000 worldwide Factiva: 10,000 + news services Busin: 1,000 ABI Inform: 2,700 mgmt
  • Databases only available in BL Precise searching, vocabulary BSC: 11,000 worldwide Factiva: 10,000 + news services Busin: 1,000 ABI Inform: 2,700 mgmt
  • Databases only available in BL Precise searching, vocabulary BSC: 11,000 worldwide Factiva: 10,000 + news services Busin: 1,000 ABI Inform: 2,700 mgmt
  • Databases only available in BL Precise searching, vocabulary BSC: 11,000 worldwide Factiva: 10,000 + news services Busin: 1,000 ABI Inform: 2,700 mgmt
  • Databases only available in BL Precise searching, vocabulary BSC: 11,000 worldwide Factiva: 10,000 + news services Busin: 1,000 ABI Inform: 2,700 mgmt
  • Databases only available in BL Precise searching, vocabulary BSC: 11,000 worldwide Factiva: 10,000 + news services Busin: 1,000 ABI Inform: 2,700 mgmt
  • The Business Blog - Live
  • Ask An Expert 1-to-1 sessions with experienced entrepreneurs . We now have a fantastic array of experts as you can see: Kresse Wesling Thinking about breaking into environmental business? Kresse Wesling is a young Canadian eco-entrepreneur with three successful ethical businesses under her belt, including Bio-Supplies, who provide biodegradable packaging for the food industry. Mark Sheahan Are you an inventor with an idea in need of a patent, or in search of the right licensing agreement? Meet with our Inventor in Residence, Mark Sheahan. Mark specialises in easy-open, child-resistant dispensing closures for the packaging industry.  Sam Gyimah Sam can provide you with essential tips and advice on funding sources, how to prepare for pitches and who's best for your business idea. Having steered two successful companies he understands the issues all budding entrepreneurs have to battle with. Helen Parkins Starting or already running a new business and worried about the legal side of things? Helen is a qualified solicitor turned small business advisor. She has been advising for nearly twenty years and is known for her friendly and practical approach to the law Rachel Elnaugh Looking to expand your business but concerned about achieving sustainable growth? Learn from the experiences of Rachel Elnaugh. At 24 Rachel developed the experiences brand Red Letter Days and went on to generate over £100million in turnover.

Introduction to the business and ip centre art smart - june 2012 Presentation Transcript

  • 1. An introduction to The Business and IP CentreNeil Infield – Manager Business & IP Centreneil.infield@bl.uk - @ninfield (twitter) - ninfield.wordpress.com
  • 2. Bottled water:a necessarypurchase?
  • 3. N.B. 0ne third of all bottled water comes out of a tap… but cost 2,000 times more
  • 4. Is this the purest water in the world?
  • 5. “Icebergs are meltedand bottled understrict qualityconditions in order topreserve the water’snatural qualities.……Harvesting icebergs isa dangerous task.”
  • 6. Maybe water from here is more pure?
  • 7. “This uniquely pure rainwater iscaptured on the pristine islandof Tasmania, Australia where theair is scientifically proven to bethe purest in the world.”
  • 8. How about waterfrom underthe sea?…Our MaHaLo Hawaii Deep Sea® Water is filtered and purifiedto remove most of the sodium, and bottled for drinking.
  • 9. MaHaLo Hawaii Deep Sea drinking water comes to you fromthe island paradise of Hawaii, 3,000 feet below the oceanssurface, where the water is naturally clean, pure, cold andfilled with healthy minerals and nutrients.…Our MaHaLo Hawaii Deep Sea® Water is filtered and purifiedto remove most of the sodium, and bottled for drinking.
  • 10. How about abottled water justfor children?
  • 11. What wouldParis Hilton drink?Somethingsparklyperhaps?
  • 12. Swarovski Crystalssparkly enoughfor you?A bargain at $50a bottle
  • 13. How about a brand with a conscience?
  • 14. “All our profits go to clean water projects”
  • 15. How about a bottlethat never has to bereplaced? Image from http://www.sxc.hu/profile/markyjay
  • 16. Bottled water goes full circle?£7 each with 70% going to water projects
  • 17. What is the British Library for? We exist for anyone who wants to do research – for academic, personal or commercial purposes i.e. You!Introduction to The Business and IP Centre - Artsmart - June 2012 19
  • 18. Inspiration To be a successful entrepreneur, you need to be a pathological optimist and believe you can change things. But youve got to know what you need to do, and how to do it. The Centre can help you find out, and that can have such a powerful effect. Dame Anita Roddick, founder of The Body ShopIntroduction to The Business and IP Centre - Artsmart - June 2012
  • 19. Inspiration I had my idea, because it was successful, inevitably it was copied and because I had patents I was able to go to court and defend my idea and enforce my patent rights… Overall its been really an amazing journey and Ive learnt a huge amount and the Library and the Business & IP Centre has been a hugely important part of everything that Ive done I recommend the Business & IP Centre as a safe haven for inventors. Mandy Haberman Inventor of the Anywayup CupIntroduction to The Business and IP Centre - Artsmart - June 2012
  • 20. The first place to come for entrepreneurs, innovators and business researchers Get inspirationIntroduction to The Business and IP Centre - Artsmart - June 2012 22
  • 21. The first place to come for entrepreneurs, innovators and business researchers Get inspiration Protect your ideasIntroduction to The Business and IP Centre - Artsmart - June 2012 23
  • 22. The first place to come for entrepreneurs, innovators and business researchers Get inspiration Protect your ideas Develop your businessIntroduction to The Business and IP Centre - Artsmart - June 2012 24
  • 23. What we have done Since opening in March 2006, we have…  Welcomed nearly 300,000 people through the doors…of whom over 25,000 have received direct advice, guidance and training  Delivered over 3,000 workshops and 1:1 advice sessions and established high profile ‘Inspiring Entrepreneurs’  Exceeded our LDA targets for delivering business advice and employment supportIntroduction to The Business and IP Centre - Artsmart - June 2012 25
  • 24. Our survey said… What was your reason for using the Business and IP Centre Base: All setting up/running business and living/working/setting up business in London (155)Introduction to The Business and IP Centre - Artsmart - June 2012 26
  • 25. Our survey said… Have you used, or do you expect to use any of the following Base: All setting up/running business and living/working/setting up business in London (155)Introduction to The Business and IP Centre - Artsmart - June 2012 27
  • 26. A selection of our online information sourcesIntroduction to The Business and IP Centre - Artsmart - June 2012 28
  • 27. Tradedirectories
  • 28. Choose your serviceIntroduction to The Business and IP Centre - Artsmart - June 2012 37
  • 29. Engage with our Social Media activities British Library Entrepreneur and SME Network has over 1,800 members. Our BIPCTV YouTube channel showcases our Inspiring Entrepreneurs events and our success stories. 280,000 views 3,800 followers on Twitter Over 5,000 members Steve Van Dulken – The Patent Blog Neil Infield – In from the Outfield  Introduction to The Business and IP Centre - Artsmart - June 2012 38
  • 30. Get free expert advice Mark Sheahan Stephen Fear David Warrilow Inventor Entrepreneur Patent and trademark in Residence in Residence attorneyIntroduction to The Business and IP Centre - Artsmart - June 2012 39
  • 31. Guides to get you startedIntroduction to The Business and IP Centre - Artsmart - June 2012 40
  • 32. 41