Introducing social media for small business

  • 1,932 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Hi Neil, thanks for the great workshop. I've built a mobile application to help tackle UK unemployment.

    Please feel free to share my product with your class:

    LIFE - Long-term Investment for Employment! Now available on the Blackberry Z10 and Q10!

    LIFE is a new educational app built to help tackle global unemployment.

    LIFE stands for Long-term Investment For Employment. LIFE covers: Business, Education and Employment.

    To download the app for the Z10: http://appworld.blackberry.com/webstore/content/27406214/?countrycode=GB

    To download the app for the Q10: http://appworld.blackberry.com/webstore/content/27344634/?countrycode=GB

    It's My LIFE
    Are you sure you want to
    Your message goes here
    Be the first to like this
No Downloads

Views

Total Views
1,932
On Slideshare
0
From Embeds
0
Number of Embeds
5

Actions

Shares
Downloads
14
Comments
1
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • The Business Blog - Live
  • The Business Blog - Live
  • The Business Blog - Live
  • The Business Blog - Live
  • The Business Blog - Live
  • The Business Blog - Live
  • The Business Blog - Live
  • The Business Blog - Live
  • The Business Blog - Live
  • Mandy Haberman, Founder, Haberman Associates Mandy set about designing the Haberman Feeder which is used in hospitals throughout the world. Her latest invention, the Anywayup Cup, has revolutionised the market, selling 10 million cups per year. Mandy was British Female Inventor of the Year 2000 and won the Design Effectiveness Awards 2000. Having successfully enforced her intellectual property rights through the courts, she has become an avid campaigner for improvements in the patent system. 'As an independent inventor and entrepreneur, I know it is essential to research and protect your patent. The Business & IP Centre houses intellectual property information and expertise which can demystify the patenting process and save you money on lawyers' fees.‘ Adam Pritchard, Founder, RJA foods Adam had the ingenious idea of developing a juice drink from pomegranates. To make sure the rest of the world thought it was a great idea, too, Adam used the Business & IP Centre to research the market for juice. 'I had no background in food and drink, so I researched the fruit and its health properties and how it might be processed, then learned more about the juice market in the UK.' Using the Library for this detailed research clearly paid off. 'Pomegreat' juice is now sold through major supermarkets and Adam's company has an annual turnover of £5 million. Imtaz Khaliq, Bespoke Tailor, Imtaz Regarded as London's first female tailor, Imtaz Khaliq is one of the UK's leading lights in the new couture tailoring movement, and an avid user of the Library's business resources. 'The Business & IP Centre provided me with on-site access to a treasure trove of a research collection, which offers users from the creative industries an intoxicating mix of inspiration and information under one roof.' Imtaz has been named by Cosmopolitan as one of the four top tailors in London. Her couture tailoring business has been established for over 12 years. Imtaz enjoys a high-profile client base, having designed for pop star Dina Carroll, actress Michelle Pfeiffer, newsreader Kay Burley and supermodel Tatjana Pattiz. The Business Blog - Live

Transcript

  • 1. Introducing Social Media for Small BusinessNeil Infield – Manager Business & IP Centreneil.infield@bl.uk - @ninfield (twitter) - www.inoutfield.com
  • 2. We are for anyone who wants to do researchacademic, personal or commercial 2
  • 3. Introducing Social Media for Small Business – Neil Infield 2013Who is the British Library for?We are for anyone who wants to do researchacademic, personal or commercial 3
  • 4. Introducing Social Media for Small Business – Neil Infield 2013The first place to come forentrepreneurs, innovators and business researchersGet inspiration4
  • 5. Introducing Social Media for Small Business – Neil Infield 2013The first place to come forentrepreneurs, innovators and business researchersGet inspiration Protect your ideas5
  • 6. Introducing Social Media for Small Business – Neil Infield 2013The first place to come forentrepreneurs, innovators and business researchersGet inspiration Protect your ideas Develop your business6
  • 7. Introducing Social Media for Small Business – Neil Infield 2013Key Criteria Registered or trading in London Trading for at least a year with proven sales Turnover shows you cover the cost of one otheremployeeBritish Library - Innovating for Growth programmeA free businessconsultancy worth over£10,000 to help youexpand your businessthrough new ideas,markets and productswww.bl.uk/bipc/innovating.html7
  • 8. Introducing Social Media for Small Business – Neil Infield 2013Open Innovation Project Aims to stimulate the application ofopen innovation principles to createjobs and new businesses Partnership of business supportorganisations, higher educationinstitutions, local government Diverse programme of activities Funded by Interreg IVB NEWhttp://openinnovationproject.co.uk /dev/index.php/home8
  • 9. Introducing Social Media for Small Business – Neil Infield 2013Success Story - Guy Jeremiah - ohyo bottle
  • 10. Introducing Social Media for Small Business – Neil Infield 2013What is Social MediaSocial media refers to themeans of interactions amongpeople in which they create,share, and exchangeinformation and ideas in virtualcommunities and network sAhlqvist, Toni; Bäck , A.,Halonen, M., Heinonen, S (2008)10
  • 11. Introducing Social Media for Small Business – Neil Infield 2013What is Social MediaCharacteristics Free or very low cost or Freemium model Simple technology usingweb browser, or mobile Apps Lots of online help and guidanceSource - http://www.sxc.hu/profile/garwee11
  • 12. Introducing Social Media for Small Business – Neil Infield 2013What is Social Media really12
  • 13. Introducing Social Media for Small Business – Neil Infield 2013What is Social Media really13
  • 14. Introducing Social Media for Small Business – Neil Infield 2013Why all the fuss about Social MediaFor the UK only… Facebook – 33 million peopleSourcehttp://www.rosemcgrory.co.uk /2013/01/08/uk -social-media-statistics-for-2013/http://commons.wik imedia.org/wik i/File:AS-202_launch.jpg14
  • 15. Introducing Social Media for Small Business – Neil Infield 2013Why all the fuss about Social MediaFor the UK only… Facebook – 33 million people Twitter – approx 34 million active accountsSourcehttp://www.rosemcgrory.co.uk /2013/01/08/uk -social-media-statistics-for-2013/http://commons.wik imedia.org/wik i/File:AS-202_launch.jpg15
  • 16. Introducing Social Media for Small Business – Neil Infield 2013Why all the fuss about Social MediaFor the UK only… Facebook – 33 million people Twitter – approx 34 million active accounts Link edIn – 11 million (79% over 35 years)Sourcehttp://www.rosemcgrory.co.uk /2013/01/08/uk -social-media-statistics-for-2013/http://commons.wik imedia.org/wik i/File:AS-202_launch.jpg16
  • 17. Introducing Social Media for Small Business – Neil Infield 2013Why all the fuss about Social MediaFor the UK only… Facebook – 33 million people Twitter – approx 34 million active accounts Link edIn – 11 million (79% over 35) Pinterest – under 1 million (but growing fastand 29% in highest income brack et)Sourcehttp://www.rosemcgrory.co.uk /2013/01/08/uk -social-media-statistics-for-2013/http://commons.wik imedia.org/wik i/File:AS-202_launch.jpg17
  • 18. Introducing Social Media for Small Business – Neil Infield 2013Why all the fuss about Social MediaFor the UK only… Facebook – 33 million people Twitter – approx 34 million active accounts Link edIn – 11 million (79% over 35) Pinterest – under 1 million (but growing fastand 29% in highest income brack et) Google Plus – unsure, but 135m globallyactiveSourcehttp://www.rosemcgrory.co.uk /2013/01/08/uk -social-media-statistics-for-2013/http://commons.wik imedia.org/wik i/File:AS-202_launch.jpg18
  • 19. Introducing Social Media for Small Business – Neil Infield 2013Business & IP Centre page - 2,462 lik esBusiness & IP Centre and Social Media19
  • 20. Introducing Social Media for Small Business – Neil Infield 2013Business & IP Centre page - 2,462 lik esBIPC TV channel - 851 subscribers -378,267 viewsBusiness & IP Centre and Social Media20
  • 21. Introducing Social Media for Small Business – Neil Infield 2013Business & IP Centre page - 2,462 likesBIPC TV channel - 851 subscribers -378,267 views4,372 followers on TwitterBusiness & IP Centre and Social Media21
  • 22. Introducing Social Media for Small Business – Neil Infield 2013Business & IP Centre page - 2,462 likesBIPC TV channel - 851 subscribers -378,267 views4,372 followers on Twitter6,372 membersBusiness & IP Centre and Social Media22
  • 23. Introducing Social Media for Small Business – Neil Infield 2013 Business & IP Centre page - 2,462 likesBIPC TV channel - 851 subscribers -378,267 views4,372 followers on Twitter6,372 membersThe Patent Blog – 1,200 views a weekIn from the Outfield – 1,000 views a weekBusiness & IP Centre and Social Media23
  • 24. Introducing Social Media for Small Business – Neil Infield 2013What will Social Media do for your business Find out what your Customers Critics Fans …are saying about you online Spot trends Monitor your competitors Example: www.wigglywigglers.co.uk24
  • 25. Introducing Social Media for Small Business – Neil Infield 2013What will Social Media do for your business Allow you to engage with your Customers Critics Fans …in a transparent manner Measure your impact Crowdsource your products and services Example: Dress designer Sabina Alli crowdsourcing onFacebook - www.facebook.com/MotasemDresseshttp://www.flickr.com/photos/kryten/125710155/25
  • 26. Introducing Social Media for Small Business – Neil Infield 2013Blogging for Small Business Wikipedia definition:“Blogs are frequently updated webpageswhich are easy to edit and to share.They allow readers to subscribe aswell as comment on the posts.” Tend to be informal in style and shortin length. An addition to main business website.26
  • 27. Introducing Social Media for Small Business – Neil Infield 2013Blogging for Small Business27
  • 28. Introducing Social Media for Small Business – Neil Infield 2013Why you should blog28
  • 29. Introducing Social Media for Small Business – Neil Infield 2013Why you should blog29
  • 30. Introducing Social Media for Small Business – Neil Infield 2013 30 To build trust – ‘real’ people vs anonymous business To build an audience Increase Search Engine Optimisation without the risk –Google loves blogs and hates cheatersWhy you should blog
  • 31. Introducing Social Media for Small Business – Neil Infield 2013 31 Drive traffic to your website – seeabove To act as your social media hub Be seen as an expert in your field –requires insightful, quality content Reach a wider market – word ofmouth referralsWhy you should bloghttp://www.sxc.hu/profile/Kurhan
  • 32. Introducing Social Media for Small Business – Neil Infield 2013 32 With passion… and patience For your audience On your own or in a team Mainly about things related to yourbusiness Headings must be ‘Ronsealed’How you should blog
  • 33. Introducing Social Media for Small Business – Neil Infield 2013 33 Regularly – minimum once a week Content must be engaging /surprising / controversial / intriguing Including images and videos Length must be ‘just right’ –somewhere between Stephen Fry’sBlessays and Euan Semple’s TheObvious.How you should bloghttp://www.sxc.hu/profile/dspruitt
  • 34. Introducing Social Media for Small Business – Neil Infield 2013 34 Leveraging your other social mediachannels – Twitter, LinkedIn,Facebook, +Google, etc Using your web domain if possible Promote using contacts and‘Blogroll’ Measure using built in tools orGoogle AnalyticsHow you should blog
  • 35. 35Not all spam is tasty
  • 36. 36
  • 37. 37
  • 38. 38Look outfor Trolls
  • 39. 39My favourite blog post
  • 40. Introducing Social Media for Small Business – Neil Infield 2013Your About page40
  • 41. 41
  • 42. Introducing Social Media for Small Business – Neil Infield 2013Twitter for Small BusinessWhat is Twitter? Micro blogging – 140 character limit The ‘Marmite’ of Social Media services Love it or loath it – it does work Smaller numbers than Facebook – but bigger spenders Unparalleled access to celebrities and decision makers An opportunity to ‘go’ viral42
  • 43. Introducing Social Media for Small Business – Neil Infield 2013Twitter for Small BusinessHow to use Twitter Short term promotions and special offers Invite feedback / market research Enhance your reputation Improve your customer responsiveness Build good relations43
  • 44. Introducing Social Media for Small Business – Neil Infield 2013Twitter for Small BusinessHow to use Twitter Find trending topics Find experts and evangelists for your brand With caution – going viral could be a bad thing Try to separate work and play Be careful when re-tweeting (libel laws apply) Think first – tweet second44
  • 45. Introducing Social Media for Small Business – Neil Infield 2013Twitter for Small BusinessTwitter top tips Customize your page: Change default profile picture Use 160-character BIO space, using keywords Use # tags for searching - e.g. #thatchersdead Shrink your links using Bit.ly etc Install a mobile app45
  • 46. Introducing Social Media for Small Business – Neil Infield 2013Twitter for Small BusinessTwitter top tips Create a tweet button on your web pages Create and use lists to clean your stream Learn the twitter lingo @reply - Direct Message (DM) - Follower -Hashtag - Retweet (RT) - Trending Topics Use tools to manage - e.g. Tweepi46
  • 47. Twittertop of thepops quiz
  • 48. Twittertop of thepops quiz
  • 49. Twittertop of thepops quiz
  • 50. Twittertop of thepops quiz
  • 51. Twittertop of thepops quiz
  • 52. Twittertop of thepops quiz
  • 53. Twittertop of thepops quiz
  • 54. Twittertop of thepops quiz
  • 55. 55
  • 56. Introducing Social Media for Small Business – Neil Infield 2013Facebook for Small Business“The time has passed whenFacebook was a "good idea"for businesses to try. Its nowessential to your inboundmarketing strategy.”56http://blog.hubspot.com/blog/tabid/6307/bid/5492/How-to-Create-a-Facebook-Busin
  • 57. Introducing Social Media for Small Business – Neil Infield 2013Facebook for Small BusinessDo’s Stay active Post frequently Post questions Ask about yourcustomers Include photos andvideos Offers and promotions57
  • 58. Introducing Social Media for Small Business – Neil Infield 2013Facebook for Small BusinessDo’s Stay active Post frequently Post questions Ask about yourcustomers Include photos andvideos Offers and promotionsDon’ts Too much activity Too personal Only posting links Only in selling mode58
  • 59.  46Create a Facebook Pageto build a closer relationship with your audience and customers59
  • 60. 60
  • 61. Introducing Social Media for Small Business – Neil Infield 2013LinkedIn for Small Business The ‘grown-up’ Social Media channel According to a study by Hubspot in 2013, LinkedIn isalmost 3 times more effective than Twitter orFacebook for converting more website visitors intoleads.61
  • 62. Introducing Social Media for Small Business – Neil Infield 2013LinkedIn for Small Business Good for consultants, trainers and professions Research and engage with potential customers Check out your competitors Get connections to endorse your expertise Get recommendations Link to your other social media activities62
  • 63. 63
  • 64. Is Ben a clueless hippy or an industry expert?64
  • 65. Is Ben a clueless hippy or an industry expert?65
  • 66. Introducing Social Media for Small Business – Neil Infield 2013Pinterest for Small Business Pinterest is a pinboard-style photo sharing websitethat allows users to create and manage theme-basedimage collections such as events, interests, hobbies,and more. Users can browse other pinboards for inspiration,re-pin images to their own pinboards, or like photos. The young upstart on the Social Media scene …But very rapid growth last year66
  • 67. Introducing Social Media for Small Business – Neil Infield 2013Pinterest for Small Business Use it to post images related to your business Reach an affluent audience with high quality images Benefit from visual content over text Link to your website and other Social Media activities67
  • 68. 68
  • 69. Introducing Social Media for Small Business – Neil Infield 2013Google Plus for Small Business Still a pale shadow of Facebook But is now incorporated in searchresults So definitely worth adding yourpresence One to keep an eye on69
  • 70. Introducing Social Media for Small Business – Neil Infield 2013YouTube for Small Business People love moving images Google loves videos Demonstrate how things work Share your knowledge Example Blendtec Example Rasheed Ogunlaru70
  • 71. Introducing Social Media for Small Business – Neil Infield 2013Developing your Social Media strategy Have a plan Work out what you want to get out of Social Media What are your goals? More attention for your brand? Customer service? Customer interaction? All of the above? Define your audience and find outwhere they ‘live’71
  • 72. Introducing Social Media for Small Business – Neil Infield 2013Developing your Social Media strategyWork with yourneighbour tocomplete pages1 and 2 of thehand-out72
  • 73. Introducing Social Media for Small Business – Neil Infield 2013Tools to help you Hootsuite or Tweetdeck to manage your posts Google Analytics Facebook Insights Sprout Social Wildfire Social Media Monitor www.monitoring-social-media.com73
  • 74. Hootsuite for monitoring and scheduling
  • 75. Introducing Social Media for Small Business – Neil Infield 2013My top tips for Social Media success Try to limit to 30 minutes a day Keep it professional – you might go viralin a bad way Keep an eye out for new services Try to measure results Cull any activities that don’t help yourbusiness Try to stay focussed – keep away fromthe Lolcats75
  • 76. Don’t get involved in flame wars
  • 77. Introducing Social Media for Small Business – Neil Infield 2013My top tips for Social Media successBe a person online – but not too personal Always try to add value Don’t just lurk - contribute Try to be ‘marketing lite’ - avoid spamming Have a consistent brand / name across your socialmedia platforms Have fun with it
  • 78. Introducing Social Media for Small Business – Neil Infield 2013Question time78