Vision of the future of
Organization 2.0
During times of universal deceit,
telling the truth becomes a
revolutionary act.
– George Orwell
CEO Teemu Arina, Dicole Oy
December 2008

korporaatio-
palomuuri
Organization 1.0

Corporate
Firewall
Organization 1.0

132 million
visitors / day
Companies Search
& individuals Consume
Create Validate
Stimulate Contribute
Target
Community
Extend toolset
1 million and value
businesses Mashups
Relevance New offerings
New revenue New revenue
Monetization New tools
Ref: Bala Iyer & Thomas H. Davenport

True Value Network
Traditional Value Generation Network Circulation Value Generation
€ Apps
Gmail
€
€
Consumers € Apps
€
Search €
Server
Engine €
Corporate
products customers
€ € € €
Partners
Enter-
tainment UGC €
€

Digital Ecosystem

When memories exceed dreams, the end is near.
The Hallmark of a truly successful organization is the
willingness to abandon what made it successful and
start fresh.
– Michael Hammer

Liear Complicated Complex
Known Knowable Perceived

MEGATRENDS

Centralized Knowledge
Knowledge was in research centers and well organized
companies. People and capabilities were concentrated in
these organizations. Most people spent their life working
for a limited number of organizations.

Decentralized Knowledge
Availability and mobility of highly educated workforce is
abundant, therefore there is more and more knowledge
outside traditional institutions. Skills flow between
companies as knowledge workers rapidly relocate and
work with different companies and problems.

Global Organization

\"In the electric age we wear all
mankind as our skin\"
– Marshall McLuhan
Global Operational Platform

Closed Innovation

Open Innovation
\"I am more of a sponge than an inventor. I absorb ideas from
every source.... My principal business is giving commercial
value to the brilliant but misdirected ideas of others\"
– Thomas Alva Edison

Dicole Platform
CASE

Linear Mindset

Non-linear Mindset

“Our Age of Anxiety is, in great part, the result
of trying to do today's job with yesterday's
tools and yesterday's concepts.”
Marshall McLuhan

Standardized
working environment

Are there enough freaks on the board?
– Pasi Mäenpää, Elisa Oyj

“ The future belongs to those who give the
next generation reason for hope.”
Teilhard de Chardin

KIDPOWER
Net Generation
“[Technology] will change . . . the way children everywhere
think about themselves in relation to the world.”
– Seymour Papert

Instant Messaging
Sends more:
76%
70%
30%
24%
Instant Messaging
Email
Kids Adults
Lähde: AP-AOL Instant-Messaging Trends Survey

Organic Enterprise
Nervous system Brain
Feeds, Search, APIs - Wikis, tagging -
Sharing, discovering and Connecting and remixing
tapping into reflections reflectons
Blood system
Senses
Social networking,
Blogs, Microblogs -
Real-time
Reflection in and on action
communications,
Network analysis -
Optimizing interaction flow
Skeleton
Automation, Real-
time processes,
Operative
technologies - Back-bone
for business processes
Ref: Teemu Arina, Illustration: Lotta Viitaniemi

All three or none.
Sea of opportunity Sturdy beach Creative ecosystem
New eyes Tools Practices

?
Human
2.0

HOMO CONTEXTUS
“A person starts to live when he can live outside himself.”
– Albert Einstein

Contact
Teemu Arina Email teemu@dicole.com
CEO, Dicole Ltd. Blog tarina.blogging.fi
Company www.dicole.com
“Imagination is more important than knowledge”
– Albert Einstein