Using Social Technologies to Run Better Events

using social technologies TO RUN BETTER EVENTS Teemu Arina Dicole Ltd. tarina.blogging.fi February 2009

WHAT’S WRONG WITH EVENTS?

STRUCTURE METHOD CONTENT TOP DOWN – ONE WAY PASSIVE – STATIC INEFFICIENTLY SHARED BOTTOM UP – TWO WAY PARTICIPATIVE - DYNAMIC EFFECTIVELY SHARED

T O MO RR OW YE ST E R D AY Top down, one way Bottom up, two way events organized by a events. Participants committee. contribute to planning. Visitors sit, listen and Participants engage comment. Event has a themselves throughout static website. the event – also online. Results get Results are effectively ineffectively shared. shared online.

Various Types of Events CONFERENCE • Heavy planning of tasks • Fixed agenda • Hired presenters • Services and booths FORM nt • Presentation-centric e m st e v In UNCONFERENCE • Crowdsourced planning • Self-organizing agenda • Presenters voted on • DIY service • Interaction-centric SCALE LARGE EVENT SMALL EVENT • • Strong network formation Popular topics • • Distributing specific expertise Wide interest groups • • Peer-to-peer organization Expert organizers • • Cheap and low labour Budget decisions • • Resources often loaned Professional venue

TED Online Educa AMD Virtual Typical presentation Experience Typical online presentation H I G H LY D E F I N E D Panel discussion Le Web Typical virtual conference Typical Second Life Lightning talks presentation STRUCTURE Connectivism Fish Bowl Code camp Online Conference FACE-TO-FACE TECH-HEAVY Grasping the Future Speed Geeking SELF-ORGANIZING Pecha-Kucha Assembly World Café Reboot MashPit SuperHappyDevHouse Barcamp Unconference Campﬁre conversation Method VIRTUALITY Event

ASSEMBLY

REBOOT

SECOND LIFE Howard Rheingold @ NMC Campus Henry Jenkins @ Alexander Hall

Events go online or become x-events, because...

BUSINESSES REDUCE COSTS Tr av el Ac co mm Co od nfe ati ren Lo on st ce tim fee Fin e s an cia lc ris is

Businesses reduce GREEN IT

New tools become available

TIME TO THROW SOME TOMATOES Q&A

Various Approaches Hosted Conference Social Networks White Label Social Networks Event Organization Sites Do It Yourself Advertising Agencies Software Development Companies In-house mashups (e.g. Google Groups + Google Pages) Open Source applications

Networking Wikis Blogs Tags Media Feeds Forums

Various Supportive Tools Event Registration Services Streamline Processes Promotion Services Let Others Know About Your Event Community Services Draw People Together Event Related Interaction Services Create a Backchannel Many of these services are already used by event participants.

Before During After Iterative Planning Extended Events Online Sharing Reflection Experience Planners Online Face-to-face Participants ‣ Presentations ‣ Schedule ‣ Checklists ‣ Conference wiki ‣ Profiles ‣ Notes and recordings ‣ Presenters ‣ Dates ‣ Backchannel chat ‣ Media ‣ User-generated content ‣ Methods ‣ RSVPs ‣ Social networking ‣ Blogs ‣ Lessons learned ‣ Venue ‣ Topics ‣ Live streaming ‣ APIs ‣ Content dissemination

PEER-FUNDING YOUR EVENT

FINDING MOST SUITABLE DATES

DISTRIBUTING ONLINE VIDEO CONTENT

EXTENDED EVENTS Hosted Conference Social Networks TOP-DOWN BOTTOM-UP Event Organization White Label Sites Social Networks FREE FORM Do It Yourself

Long Tail of Events Event Popularity Head: 20% Tail: 80% Possible Events

Successful Event DNA Digital Analog ■ Digital is primary: ■ When more “bandwidth” everything starts and is needed, synchronicity ends in digital of interaction and interaction goes ■ Mainly asynchronic or face-to-face semi-synchronic ■ Always linking back to interaction digital at every point of interaction

Contact Email teemu@dicole.com Teemu Arina Blog tarina.blogging.fi CEO, Dicole Ltd. Company www.dicole.com “Imagination is more important than knowledge” – Albert Einstein

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Using Social Technologies to Run Better Events

by Teemu Arina on Feb 18, 2009

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