Successful Digital Experience
Useful Useable Desirable Sustainable Social
Reason Intuitive Differentiated Maintained Conversation
Purpose Easy to use Memorable Supported Sharing
Needs Accessible Aesthetic Evolving Community
Users, Brands, Business processes, Values etc.
Ref: Original by David Armano 2007, modified by Teemu Arina
DIGITALIZATION IN ORGANIZATIONS
Opportunities and sophistication
Email Website e-Business
ays of W
ROLES IN THE ECOSYSTEM
Increases chances of survival by
CATALYST supporting the growth of a living
and functioning ecosystem.
Aims to own and control a large
DICTATOR portion of the ecosystem.
Extracts more value from the
MILKER ecosystem than contributes back.
Builds specialized services &
NICHE-PLAYER niche skills, which help the actor
to differentiate from others.
Over 8400 followers
“...offer tremendous potential for
innovation, with a wide range of forms
and contexts for transforming the
space around us.”
– Panos Markopoulos et al. (2009)
COMMUNICATION CONTENT CONTEXT
<<2000 2000-2008 2008>>
3 MOBILE ERA’s
INFORMATION & ATTENTION
“What information consumes is rather
obvious: it consumes the attention of its
recipients. Hence a wealth of information
creates a poverty of attention.”
– Social Scientist Herbert Simon (1971)
– Linda Stone (1998)