Successful Digital Experience Useful Useable
Desirable Sustainable Social Reason Intuitive Differentiated Maintained Conversation Purpose Easy to use Memorable Supported Sharing Needs Accessible Aesthetic Evolving Community Scaling Networking Next Basics level Users, Brands, Business processes, Values etc. Ref: Original by David Armano 2007, modified by Teemu Arina
ROLES IN THE ECOSYSTEM Increases
chances of survival by CATALYST supporting the growth of a living and functioning ecosystem. Aims to own and control a large DICTATOR portion of the ecosystem. Extracts more value from the MILKER ecosystem than contributes back. Builds specialized services & NICHE-PLAYER niche skills, which help the actor to differentiate from others.
INFORMATION & ATTENTION “What information
consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.” – Social Scientist Herbert Simon (1971)