SOCIALMEDIA
developments in the real-time economy
CEO Teemu Arina, Dicole Oy
October 2008

MAN-MACHINE SYMBIOSIS
– J. C. R. Licklider, 1960

Corporations of the Past

Speeding on a Tightrope
Focus. Purpose. Clarity. Commitment.

Throwing Darts
Photo: Will hybrid

Linear Cause and Effect

More structure
leads to security,
but...
Photo: Photochiel

...many organizations look like this!

Today we live in an increasingly
complex and connected world

“ We might already be beyond the
age of speed, by moving into the
age of real-time. The move towards
real-time is one way out of the
world of speed”
Ivan Illich (1996)

We Move From the Mechanical Age of
Speed to the Digital Age of Real-Time

Agile + Adaptive + Real-time

Organic Enterprise

Open Innovation

(Commons-based) Peer Production

Crowdsourcing

www.realtimeeconomy.net

Quadruple Helix
Principle
Public
Private
Research
Crowd

FUTURE OF MEDIA : CONSI
: STRATEGIC FRAMEWORK
PRO
DUCTIO
N
MAINSTREAM MEDIA ST ENC Y
MUSIC
PRO
FES
SIO
VOICE N AL
TIME SHIFTING IS
USER CONTROLLED
S M
ES
EMBEDDED
C
FORMAT SPACE SHIFTING
AC
VIDEO FORMAT SHIFTING
TEXT
USER IMAGES CHANNELS
T V / TRUM
SPEC
T
AU V O
PRIN
GS
SUMER
GL
RADI
RS
CON
DI TIN
N
AD
GP
O
EN G
MA
A L I Z AT I O
OB
BL
SL
CAB CD
O
CE
LE W
PASSIVE Wi M A
X
A L I Z AT I O N
CREATION
FILTERING
CONTENT DISTRIBUTION
MOBILE
FIXED
AC TIVE
MP MOBIL
LO C
PC 3P ES
JO
E E
C R E AT O R
AL
AM SOL LA
UR
VID
G N YE
RI
R
NA
CO
EO
O
P DA
IT
LI
TV
iPO
ED
ST
D
S
D ME
MEDIA G ET E PAY PER VIEW A DEVICES
SU
TAR
SUBSCRIPTION
RABL
CLASSIFIEDS
E
E
REVENUE
UR
S
PO
F-
EX
CO
NV ADVERTISING S EL
ER
D
DIR
SAT FREE
ATE
ION
EC T
EG
GR
AG
ANN PS
OTATI NSHI
ON SOCIAL MEDIA RELAT
IO
This framework is published under a
www.futureexploration.net Creative Commons Attribution-ShareAlike 2.5 License

“Ours is a brand-new world of allatonceness.
'Time' has ceased, 'space' has vanished. We
now live in a global village...a simultaneous
happening. Electric circuitry profoundly
involves men with one another.
Marshall McLuhan (1967)

Contact
Teemu Arina Email teemu@dicole.com
CEO, Dicole Ltd. Blog tarina.blogging.fi
Company www.dicole.com
“Imagination is more important than knowledge”
– Albert Einstein