Social Media & Brands

by Teemu Arina on Sep 30, 2010

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A more philosophical and analytical approach to social _media_ and brands (or media). Originally in finnish at the Brändi-ilta of Markkinointi&Mainonta, 30th of September.

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A more philosophical and analytical approach to social _media_ and brands (or media). Originally in finnish at the Brändi-ilta of Markkinointi&Mainonta, 30th of September.

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Social Media & Brands — Presentation Transcript

SOCIAL MEDIA & BRANDS TEEMU ARINA

TARINA.BLOGGING.FI Twitter: TAR1NA

MCLUHAN

Ref: Charis Tsevis, WSJ

MEDIA SENDER MESSAGE RECEIVER MANUFACTURER PRODUCT CONSUMER DESIGN PRODUCTION LEARNING

ART ARTIST WORK AUDIENCE VISION FORM DIVERSITY RENAISSANCE MODERNISM POSTMODERNISM 1400-1800 1890-1940 1975-

METAPHYSICS LINGUISTIC TRANSCENDENTAL OBJECT COLLECTIVE RELATIVITY “DING AN SICH” REPRESENTATION HUMBOLDT, SAPIR KANT DURKHEIM

BRANDS BRAND MANUAL, OPERATIONS, PERSON, LOGOS AND PRODUCTS AND COMMUNITY AND TRADEMARKS CULTURE GUT FEELING “AS IT IS “AS IT TRULY IS “WHAT IS CRAFTED TO BE” AND HAPPENS” COLLECTIVELY EXPERIENCED”

ng lers Wra s er us d- En s er s um on OBJECTS C rs Hunters & Cus tome gatherers ARTEFACTS MACHINES PRODUCTS GIZMOS SPIMES BIOTS 2 million BC 1508 1919 1989 2004 2060 Ref: Bruce Sterling, Shaping things

TEEMU ARINA tarina.blogging.fi cloudcompanybook.com

Social Media & Brands

by Teemu Arina on Sep 30, 2010

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Social Media & Brands — Presentation Transcript