REAL-TIME WEB
Timeshifting Organizational Learning
November 2009
Teemu Arina
tarina.blogging.fi tar1na

CHANGING CONTEXT OF
LEARNING AT WORK

Ours is a brand-new
world of allatonceness.
McLuhan

We can no longer
build serially,
block-by-block,
step-by-step,
McLuhan

...because instant communication
insures that all factors of the
environment and of experience
co-exist in a state of active interplay."
– Marshall McLuhan (1967)

“We might already be beyond
the age of speed, by moving
into the age of real-time. The
move towards real-time is one
way out of the world of speed.”
Ivan Illich
1996

FROM LINEAR
SEQUENTIAL MODELS

TO NON-LINEAR
SIMULTANEOUS
PARALLEL HAPPENING

FACTORIES &
SCHOOLS
DIGITAL ECOSYSTEMS

I NEED IT ALL AND
I WANT IT NOW

Ref: Domino’s Pizza, USA

NOW WEB
– JWT Trendletter August 2009

AWARENESS
“We define awareness as the ongoing
interpretation of representations i.e.
of human activity and of artifacts.”
– Matthew Chalmers et al. (2002)

AWARENESS SYSTEMS
“...offer tremendous potential for
innovation, with a wide range of forms
and contexts for transforming the
space around us.”
– Panos Markopoulos et al. (2009)

INFORMATION & ATTENTION
“What information consumes is rather
obvious: it consumes the attention of its
recipients. Hence a wealth of information
creates a poverty of attention.”
– Social Scientist Herbert Simon (1971)

ATTENTION ECONOMY
“Attention is focused mental engagement
on a particular item of information. Items
come into our awareness, we attend to a
particular item, and then we decide
whether to act.”
– Davenport & Beck (2001)

CONTINUOUS PARTIAL
ATTENTION
– Linda Stone (1998)

FELT PRESENCE OF THE
IMMEDIATE EXPERIENCE

BE HERE NOW
– Ram Dass

POWER OF NOW
– Eckhart Tolle

NOWISM
– Trendwatching.com

REAL-TIME WEB

The web is transitioning from mere interactivity to a more
dynamic, real-time web where read-write functions are
heading towards balanced synchronicity.
The real-time web is the next logical step in
the Internet’s evolution.
– OM Malik, Giga OM (2009)

PAGES TO STREAMS
“This isn’t an inbox we have to empty, or a page we have
to get to the bottom of — its a flow of data that we can
dip into at will but we can’t attempt to gain an all
encompassing view of it.”
― John Borthwick, VC focusing on the Real-time Web

News Activity Media Search
Drivers
2009 Real-time web: from pages to streams CONSUMER
Real-time sense of colleagues,
2010 customers and business intelligence ENTERPRISE

http://twitter.com/cremebruleecart
Over 8400 followers

REAL-TIME SPACES

DIGITAL DNA
DIGITAL
’N’
ANALOG
DOUBLE HELIX

AMBIENT INTELLIGENCE
“...refers to electronic environments that
are sensitive and responsive to the
presence of people.”
– Cai & Abascal (2005)

AMBIENT INTELLIGENCE
IN THIRD PLACES

MICROSOFT SURFACE

COMMUNICATION CONTENT CONTEXT
<<2000 2000-2008 2008>>
3 MOBILE ERA’s
Ref: SPRXMobile

REAL-TIME ECONOMY

?

MANAGEMENT
CYBERNETICS

CYBERSYN PROJECT
“What you are about to hear
today is revolutionary – not only
because this is the first time
that this is applied in the world –
it is revolutionary because we
are making a deliberate effort to
GIVE THE PEOPLE THE POWER
that science gives to us,
enabling them to use it freely.”
– Stafford Beer, 1970

Ref: Stafford Beer

REAL-TIME OPERATIONS ROOM
Real-time computer controlled planned economy
Opsroom, Chile, 1970-1973 MULTINODE_METAGAME, Turkey, 2009

REDUCTIONISM

4 M’s
• MEN
COMPLEXITY
VARIETY
• MATERIALS
• MACHINERY
• MONEY
Ref: Stafford Beer

VIABLE SYSTEM MODEL
"A self-organized system must be
always alive and without finalizing, since
conclusion is another name for death."
– Stafford Beer

}
REDUCTIONIST
VS. PARADIGM
CYBERNETIC
top-down, management driven

}
REDUCTIONIST
VS. PARADIGM
CYBERNETIC
bottom-up, people driven

"If you want to create change,
you must challenge not only
the models of Unreality,
but THE PARADIGMS
that underwrite them."
– Stafford Beer, 1970

SLOWISM

LIQUID
MODERNITY
– Zygmunt Bauman

ENERGY >> SLOW DRINKS
Photo: Fracis Bourgouin

FROM
INFORMATION
OVERLOAD,
TO...

SOCIAL INTERACTION
OVERLOAD

SLOW MOVEMENT
“It is the need to belong. The need for
nearness and care, and for a little love!
This is given only through slowness in
human relations. In order to master
changes, we have to recover
slowness, reflection and
togetherness.”
– Guttorm Fløistad

TOMATOES. Teemu Arina
CEO - dicole ltd.
tarina.blogging.fi
www.dicole.com
teemu@dicole.com
MY VCARD TO YOUR PHONE:
“Imagination is more
important than knowledge.”
– Albert Einstein
tar1na