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Digital DNA for Organic Enterprises
Digital DNA for Organic Enterprises
Digital DNA for Organic Enterprises
Digital DNA for Organic Enterprises
Digital DNA for Organic Enterprises
Digital DNA for Organic Enterprises
Digital DNA for Organic Enterprises
Digital DNA for Organic Enterprises
Digital DNA for Organic Enterprises
Digital DNA for Organic Enterprises
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Digital DNA for Organic Enterprises

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  • 1. Digital DNA for organic enterprises January 2009 Teemu Arina
  • 2. Organic Enterprise Nervous system Brain Feeds, Search, APIs - Wikis, Media - Sharing, discovering and Connecting and remixing tapping into reflections reflectons Blood system Senses Social networking, Blogs, Tagging - Real-time Reflection in and on action communications, Network analysis - Optimizing interaction flow Skeleton Automation, Real- time processes, Operative technologies - Back-bone for business processes Ref: Teemu Arina, Illustration: Lotta Viitaniemi
  • 3. Digital + Analog Digital Analog ■ Digital is primary: everything ■ When more “bandwidth” is starts and ends in digital needed, synchronicity of interaction increases > ■ Easy and fast way to face-to-face aggregate and organize ■ Well prepared, facilitated diverse points of view and online recorded ■ Forming background beat is physical encounters mandatory for lasting ■ Best practices learned community formation through participative ■ Mainly asynchronic unworkshops, that aim to interaction synthesize conversation ■ Always linking back to digital at every point of interaction
  • 4. Digital + Analog in practice Analog workshops Digital working environment ■ Project team ■ Vision & mission ■ Stories ■ Databases ■ Key stakeholders ■ Leading principles ■ Users ■ Business intelligence ■ Project plan ■ Crowdsourcing ■ Other resources 4
  • 5. Expanding / synthesizing Iterative planning / analysis Synthesis Iterative development view of ts n poi ng ndi pa Ex Strategic Experience Intervention principles Digital working environment forms a backchannel Analog episodes (workshop)
  • 6. Iterative way of working
  • 7. Example Wiki: collaborative editing of key Networking: participants and their information that has lasting value. digital contact information. Blogs: conversation on timely issues, Media: resulting synthesis, video, often facilitated spontaneously. presentation and other productions.
  • 8. Blogs Networking Wikis Tags Seeds Media Feeds
  • 9. Dicole Innovation Work Environment CASE
  • 10. Winner of World Summit Award Finland 2009 in e-business & category CASE

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