Digital DNA for
organic enterprises
January 2009
Teemu Arina

Organic Enterprise
Nervous system Brain
Feeds, Search, APIs - Wikis, Media -
Sharing, discovering and Connecting and remixing
tapping into reflections reflectons
Blood system
Senses
Social networking,
Blogs, Tagging -
Real-time
Reflection in and on action
communications,
Network analysis -
Optimizing interaction flow
Skeleton
Automation, Real-
time processes,
Operative
technologies - Back-bone
for business processes
Ref: Teemu Arina, Illustration: Lotta Viitaniemi

Digital + Analog
Digital Analog
■ Digital is primary: everything ■ When more “bandwidth” is
starts and ends in digital needed, synchronicity of
interaction increases >
■ Easy and fast way to
face-to-face
aggregate and organize
■ Well prepared, facilitated
diverse points of view
and online recorded
■ Forming background beat is
physical encounters
mandatory for lasting
■ Best practices learned
community formation
through participative
■ Mainly asynchronic
unworkshops, that aim to
interaction
synthesize conversation
■ Always linking back to digital
at every point of interaction

Digital + Analog in practice
Analog workshops
Digital working environment
■ Project team
■ Vision & mission ■ Stories ■ Databases
■ Key stakeholders
■ Leading principles ■ Users ■ Business intelligence
■ Project plan ■ Crowdsourcing ■ Other resources 4

Expanding / synthesizing
Iterative planning / analysis Synthesis Iterative development
view
of
ts
n
poi
ng
ndi
pa
Ex
Strategic
Experience Intervention
principles
Digital working environment forms a backchannel
Analog episodes
(workshop)

Iterative way of working

Example
Wiki: collaborative editing of key Networking: participants and their
information that has lasting value. digital contact information.
Blogs: conversation on timely issues, Media: resulting synthesis, video,
often facilitated spontaneously. presentation and other productions.

Blogs Networking
Wikis
Tags
Seeds Media Feeds

Dicole
Innovation
Work
Environment
CASE

Winner of World
Summit Award
Finland 2009
in e-business &
category
CASE