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Cloud Company - Designing a Faster and More Intelligent Organization for the Digital Era

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A presentation of Cloud Company - The Book.

A presentation of Cloud Company - The Book.

Published in: Technology, Business

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  • 1. TEEMU ARINA www.tarina.me
  • 2. cloudcompanybook.com
  • 3. CLOUD INTERNET
  • 4. CLOUD COMPUTING CLIENT Google Chrome Android iPhone APPLICATION Salesforce Apple App Google Apps Force.com Store Amazon Web Google PLATFORM Services App Engine Amazon EC2 Amazon INFRASTRUCTURE S3
  • 5. CLOUD COMPANY Cloud computing Networked organizational layers Distributed worksforce Peer-production Transparency Digital business ecosystems
  • 6. 20th CENTURY PRACTICES FOR 21st CENTURY WORK
  • 7. WORK TODAY IS INTERRUPTED AT LEAST EVERY 15 MINUTES
  • 8. WHERE WE SPEND OUR DAYS... 3-4 hours impulsively answering emails 0.5-2 hours on irrelevant phone calls 0.5-1 hours hallway interruptions 2-4 hour pointless meetings X ∞ hours IT problems
  • 9. IN ALL PHYSICAL MEETINGS THERE ARE MORE OR LESS THE WRONG PEOPLE PRESENT.
  • 10. IN DIGITAL WORKING ENVIRONMENTS THERE COULD BE MORE OR LESS THE RIGHT PEOPLE PRESENT.
  • 11. COMMUNICATION ✖ COORDINATION ✖ RESPONSIBILITY ALL EFFECTIVE MANAGEMENT & COLLABORATION TODAY IS DIGITALLY DISTRIBUTED Ref: Esko Kilpi
  • 12. DIGITAL DECENTRALIZATION LEADS TO A CLOUD COMPANY Distributed & Transparent Technology Platforms + Communication Practices TOOLS CULTURE
  • 13. COMMUNICATIONPARADIGM SHIFT BEFORE NOW • Point-to-point • Context-based • Pre-defined & predictable • Self-organizing & adaptive • E.g. telefax, phone, email • E.g. social software WHAT SEQUENCE? WHAT CONTEXT?
  • 14. DISTRIBUTED TECHNOLOGY PLATFORMS ... ... ... Sales, Marketing, Support: Interactions Ideas: Innovation Workforce: Collaboration Computing: Automation Storage: Information Business Infrastructure Infrastructure S3 Dropbox
  • 15. APPLICATION PHONES & TABLETS Cloud-based platforms for personalized work environment customization.
  • 16. PERSONAL KNOWLEDGE MANAGEMENT
  • 17. AN ORGANIC ENTERPRISE... Neural Network Brain Feeds, Search & APIs Wiki & Shared Workspaces Socially filtered sensory input. Connecting reflections. Senses Blood system Social Netoworking Blogs & Communities Optimizing communication Reflection in and on action. flows and social interaction. Skeleton Spirit = Values and Vision. Operative Technologies Business process backbone. Muscles = Resources and Funding.
  • 18. ...IN A DIGITAL BUSINESS ECOSYSTEM Open Middle Youniverse environment Kingdoms Industry Social & economic value creation Organic & controlled & led community led Digital business Safe Havens Closed Ref:
  • 19. CLOUD COMPANY MANIFESTO Cloud is the metaphor for the internet and Cloud Computing is the metaphor for a technological paradigm shift in the way how we utilize software and information. Technology enthusiastics are often pushing an idea based on Technological Determinism, that this new technology alone would drive the development of organizational practices, culture and behavior. However the influence and importance of culture and people cannot be underestimated. Media theorist Marshall McLuhan famously said that "We shape our tools. And then our tools shape us." What the cloud is shaping is our forms of organization, intertwingled by technology and culture. The cloud will dramatically lower the transaction costs of doing business. As companies decentralize various layers including infrastructure, R&D, marketing and sales, they eventually empower a new form of organization to emerge: the company as a cloud. What we don’t yet understand is how to design and shape such an organization, from both operational, technological and cultural perspectives. Our future might as well depend on it. In the Cloud, November 2010 Teemu Arina
  • 20. tar1na cloudcompanybook.com TEEMU ARINA www.tarina.me teemu@dicole.com

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