WORK TODAY IS INTERRUPTED
AT LEAST EVERY 15 MINUTES
WHERE WE SPEND OUR DAYS...
3-4 hours impulsively answering emails
0.5-2 hours on irrelevant phone calls
0.5-1 hours hallway interruptions
2-4 hour pointless meetings
∞ hours IT problems
IN ALL PHYSICAL MEETINGS
THERE ARE MORE OR LESS
THE WRONG PEOPLE PRESENT.
IN DIGITAL WORKING ENVIRONMENTS
THERE COULD BE MORE OR LESS
THE RIGHT PEOPLE PRESENT.
COMMUNICATION ✖ COORDINATION ✖ RESPONSIBILITY
ALL EFFECTIVE MANAGEMENT & COLLABORATION TODAY IS
Ref: Esko Kilpi
DIGITAL DECENTRALIZATION LEADS TO A
Distributed & Transparent
Platforms + Communication
• Point-to-point • Context-based
• Pre-defined & predictable • Self-organizing & adaptive
• E.g. telefax, phone, email • E.g. social software
WHAT SEQUENCE? WHAT CONTEXT?
AN ORGANIC ENTERPRISE...
Neural Network Brain
Feeds, Search & APIs Wiki & Shared Workspaces
Socially filtered sensory input. Connecting reflections.
Senses Blood system
Blogs & Communities Optimizing communication
Reflection in and on action. flows and social interaction.
Spirit = Values and Vision.
Business process backbone. Muscles = Resources and Funding.
...IN A DIGITAL BUSINESS ECOSYSTEM
Industry Social & economic value creation
controlled & led community led
CLOUD COMPANY MANIFESTO
Cloud is the metaphor for the internet and Cloud Computing is the
metaphor for a technological paradigm shift in the way how we utilize
software and information.
Technology enthusiastics are often pushing an idea based on
Technological Determinism, that this new technology alone would
drive the development of organizational practices, culture and
behavior. However the influence and importance of culture and people
cannot be underestimated. Media theorist Marshall McLuhan famously
said that "We shape our tools. And then our tools shape us."
What the cloud is shaping is our forms of organization, intertwingled
by technology and culture. The cloud will dramatically lower the
transaction costs of doing business. As companies decentralize various
layers including infrastructure, R&D, marketing and sales, they
eventually empower a new form of organization to emerge: the
company as a cloud. What we don’t yet understand is how to design
and shape such an organization, from both operational, technological
and cultural perspectives. Our future might as well depend on it.
In the Cloud, November 2010
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