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A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
A New Era of Leadership - From Hierarchy to Network
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A New Era of Leadership - From Hierarchy to Network

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How social media and digital environments are changing management, collaboration and organizations? …

How social media and digital environments are changing management, collaboration and organizations?

A presentation by: Pasi Mäenpää / Elisa at Elisa ICT Forum 2010, Helsinki, Finland.
Presentation consultation and background research: Esko Kilpi & Teemu Arina / dicole.com
Presentation Design: Mikko Kaipio & Markus Koljonen / Dicole.com

See http://www.elisa.com/en/ and http://www.dicole.com for more information.

The presentation also comes with a visually stunning video. Watch and share: "Cloud Company - Change Happens":
http://bit.ly/ChangeHappens

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  • 1. A NEW ERA OF LEADERSHIP From Hierarchy To Network PASI MÄENPÄÄ Executive Vice President, Corporate Customers
  • 2. ALL SERVICES THAT MATTER ALREADY HAVE SOCIAL FEATURES RATE VOTE COMMENT SHARE ON
  • 3. FINLAND 40% are on Facebook. Source: Facebakers 5/2010
  • 4. FINLAND 86% look for information on the web about products and services. Source: Tilastokeskus
  • 5. FINLAND 5 OUT OF 10 top websites are social media services. Source: Alexa
  • 6. FINLAND 19 20 (except nordea.fi) OUT OF 20 top websites include social media features. Source: Alexa
  • 7. SOCIAL MEDIA = DIGITAL MEDIA
  • 8. DIGITAL MEDIA PHYSICAL MEDIA
  • 9. LEISURE & FREE TIME CHANGES OUR CULTURE MEETINGS SERVICE SALES MANAGEMENT COLLABORATION
  • 10. MANAGEMENT IS OFTEN DEFINED AS COMMUNICATION COORDINATION RESPONSIBILITY
  • 11. COLLABORATION IS ALSO COMMUNICATION COORDINATION RESPONSIBILITY
  • 12. COMMUNICATION ✖ COORDINATION ✖ RESPONSIBILITY ALL EFFECTIVE MANAGEMENT & COLLABORATION TODAY IS DIGITALLY DISTRIBUTED
  • 13. CLOSED INNOVATION → OPEN INNOVATION Henry Chesbrough OUTSOURCING → CROWDSOURCING Jeff Howe MASS PRODUCTION → MASS COLLABORATION Clay Shirky CENTRALIZED PRODUCTION → COMMONS-BASED PEER-PRODUCTION Yochai Benkler
  • 14. ? HOW DID WE GET HERE
  • 15. 1 EFFICIENCY
  • 16. BACK TO THE INDUSTRIAL REVOLUTION
  • 17. ABSOLUTE CENTRALIZATION VLADIMIR LENIN Soviet Union, 1917-1924 Let’s run the country like a big factory!
  • 18. CENTRALLY PLANNED ECONOMY TOP-DOWN DECISIONS ABOUT RESOURCES
  • 19. ABSOLUTE DECENTRALIZATION ADAM SMITH Wealth of Nations, 1776 From mercantilism to free market economy!
  • 20. THREE FORCES Rational Self-Interest Competition Supply and Demand CREATES ECONOMIC BALANCE
  • 21. Theory of transaction costs RONAL COASE The Nature Of The Firm, 1937 Vs. CD-Rom Spotify
  • 22. Internet reduces DECENTRALIZATION CENTRALIZATION transaction costs CLOUD COMPANY
  • 23. Infrastructure Infrastructure: Foundation PaaS
  • 24. Storage: Information Dropbox S3
  • 25. Computing: Automation Virtual Desktop Infrastructure
  • 26. Workforce: Collaboration Meeting Center
  • 27. Ideas: Innovation
  • 28. ... ... ... Sales, Marketing, CS: Customer interactions Viihde
  • 29. CLOUD COMPANY ... ... ... Sales, Marketing, CS: Customer interactions Ideas: Innovation Viihde Workforce: Collaboration Computing: Automation Virtual Desktop Meeting Center Storage: Information Infrastructure S3 Infrastructure Dropbox PaaS
  • 30. 2 PREDICTABILITY
  • 31. F=ma IF WE HAVE GOOD ENOUGH MEASURING INSTRUMENTS, WE CAN UNDERSTAND THE LOGIC OF NATURE. Isaac Newton
  • 32. Plan Do Act PDCA Check MANAGEMENT IS PREDICTION. W. Edwards Deming
  • 33. MEASUREMENT AND PREDICTABILITY. THIS IS WHAT COMPANIES STRIVE FOR.
  • 34. THE N-BODY PROBLEM HENRI POINCARÉ Mathematician (1854-1912)
  • 35. INTERACTION ENERGY KINETIC (UNPREDICTABLE) ENERGY (PREDICTABLE)
  • 36. THERE IS ALSO INTERACTION ENERGY BETWEEN PEOPLE AND ORGANIZATIONS.
  • 37. SHOULD WE UPDATE OUR MANAGEMENT WORLD VIEW?
  • 38. COMMUNICATION PARADIGM SHIFT PAST TODAY • Point-to-point • Context based • Linear • Temporal • Pre-defined • Emergent • Prediction • Responsiveness LINEAR WORK CREATIVE WORK WHAT IS THE SEQUENCE? WHAT IS THE CONTEXT?
  • 39. FOLLOW LOGIC MANAGERS CHOOSE THEIR FOLLOWERS. NET GENERATION CHOOSES WHO TO FOLLOW. BARACK OBAMA 4 MILLION FOLLOWERS
  • 40. FOLLOW LOGIC MANAGERS CHOOSE THEIR FOLLOWERS. NET GENERATION CHOOSES WHO TO FOLLOW. TONY HSIEH 1.7 MILLION FOLLOWERS
  • 41. DO WE ALLOW MISTAKES AND CAN WE LEARN FROM ALL PRACTICES?
  • 42. “ PLANS ARE NOTHING; PLANNING IS EVERYTHING. ” – Dwight D. Eisenhower
  • 43. DO WE INCLUDE ITERATION IN ALL OUR PLANS AND ACTIONS?
  • 44. FOR MOST COMPANIES LEARNING IS A SEPARATE ACTIVITY CARRIED OUT BY HR DEPARTMENTS.
  • 45. ARE LEARNING AND RESPONSIVENESS INHERENT IN ALL OUR PROCESSES?
  • 46. MANAGEMENT IN AN UNCERTAIN ENVIRONMENT = ENABLING & EMPOWERING THE INTERACTION OF PEOPLE.
  • 47. 3 RESPONSIBILITY
  • 48. IN ALL PHYSICAL MEETINGS THERE ARE MORE OR LESS THE WRONG PEOPLE PRESENT.
  • 49. IN DIGITAL WORKING ENVIRONMENTS THERE COULD BE MORE OR LESS THE RIGHT PEOPLE PRESENT.
  • 50. DO WE ENABLE EMERGENT COMMUNICATION PRACTICES? Meeting Center TelePresence
  • 51. 100 000 CANCELLED FLIGHTS 10 MILLION STRANDED TRAVELLERS
  • 52. ALL EFFECTIVE TEAMS TODAY ARE DIGITAL & DISTRIBUTED. VIRTUAL TEAMS ARE AS REAL AS PHYSICAL TEAMS. Image: Halo Wars, Microsoft
  • 53. IN ONLINE GAMES RESPONSIBILITY IS TAKEN, NOT GIVEN. • 10 minutes • 2 hours • for today • ... Image: World of Warcraft, Blizzard Entertainment
  • 54. WHAT NET GENERATION IS SAYING IS THAT WORK TODAY IS A BADLY DESIGNED GAME.
  • 55. INTRODUCTION OF GAME ELEMENTS 2009 2010 Ref: Alexa.com LOCATION-BASED SERVICES COME AND GO. UNTIL THE GAME GOT PROPERLY DESIGNED.
  • 56. STATS BADGES LEADERBOARD
  • 57. WORK IS A COLLABORATIVE AND COMPETITIVE GAME.
  • 58. WHAT MATTERS IS HOW THE NETWORK RESPONDS TO INDIVIDUAL ACTIONS. Measure: INTERACTION ENERGY IN ADDITION TO INDIVIDUAL OUTPUT
  • 59. WORK TOMORROW IS DIGITALLY DISTRIBUTED EFFICIENT COORDINATION HIGH QUALITY COMMUNICATION WIDE TAKING OF RESPONSIBILITY
  • 60. FOLLOW ME. From Hierarchy To Network Designed by: PASI MÄENPÄÄ Executive Vice President, Corporate Customers

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