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Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
Beyond Google. Advanced Web Searching
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Beyond Google. Advanced Web Searching

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Presentation held Sept 2008 in a half day workshop. (some links not accurate anymore)

Presentation held Sept 2008 in a half day workshop. (some links not accurate anymore)

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  • 1. Beyond Google Advanced Websearching Evergreen Training 2.9.2008 Ines Seidel, Finpro
  • 2. Plan for Today 1. You and the Question 2. Google & Other Search Engines 3. Coffee anyone? 4. Invisible Web, Useful Sites & Tools Beyond Google/Evergreen Training / © Finpro ry / 2
  • 3. Efficient data gathering is a success factor for projects! Secondary Data Data Story ‘The Question’ ‘The Answer’ Gathering Lining Primary Data Beyond Google/Evergreen Training / © Finpro ry / 3
  • 4. Be a Detective • Ask lots of questions • Stay flexible Image:grim12, stock.xchng • Have the satisfaction of your client in mind Beyond Google/Evergreen Training / © Finpro ry / 4
  • 5. What? • Open question vs. Closed question? • Key words; synonym search terms; likely phrases • What form could the data have on a webpage (e.g. table, picture, list of conference participants,…be creative!) Beyond Google/Evergreen Training / © Finpro ry / 5
  • 6. Who and where? • Who would write about or collect information you need (e.g. statistical offices, associations, Image:georgie c, stock.xchng banks,…) • Where could the data you need be? (e.g. annual report, market research report, ranking,PhD thesis…) Beyond Google/Evergreen Training / © Finpro ry / 6
  • 7. The Best Tool: Your Brain • Doublecheck you understand the task • Be aware of constraints – time and money • Have a focus – don„t get lost in ocean of data • Analyze as you go – findings that have implications on focus/hypothesis/search strategy need immediate attention • Be critical - check data quality & source  Transform data into intelligence Beyond Google/Evergreen Training / © Finpro ry / 7
  • 8. Brainstorming Exercise What are the dominant ways to treat asthma in South Africa? • What? • Who? • Where? What do these questions mean for your search strategy? Beyond Google/Evergreen Training / © Finpro ry / 8
  • 9. Plan for Today 1. You and the Question 2. Google + Other Search Engines 3. Coffee anyone? 4. Invisible Web, Useful Sites & Tools Beyond Google/Evergreen Training / © Finpro ry / 9
  • 10. Is something wrong with ? Beyond Google/Evergreen Training / © Finpro ry / 10
  • 11. Exercise: How to make results more relevant? • Check your Google Preferences (language, number of hits per page) • Advanced search options: e.g. search for surveys/reports about success factors for software implementation in organizations using various options • Simple Search e.g. pages about market shares of search engines : • Phrase searching with „…“ • Reverse order of search terms – what happens? • Enter some search terms two or three times – what happens? • Proximity search with * e.g. „search engines“ * statistics • Include Filetype: e.g. „search engines“ „market share“ +filetype: pdf • Google images: Search for „search engine“ „market shares“ Beyond Google/Evergreen Training / © Finpro ry / 11
  • 12. Preferences • Adapt language settings to current needs • Display more than 10 results – danger of missing relevant (but not so high ranking) content • Open search results in separate browser – easier to refine search strategy Beyond Google/Evergreen Training / © Finpro ry / 12
  • 13. Advanced Search: Using Alternatives Beyond Google/Evergreen Training / © Finpro ry / 13
  • 14. Advanced Search – some options 637.000 hits 6.650 hits 539.000 hits 318.000 hits Beyond Google/Evergreen Training / © Finpro ry / 14
  • 15. Google Images: Sometimes great for finding stats Always follow up source if you rely on others„ graphics! Beyond Google/Evergreen Training / © Finpro ry / 15
  • 16. Advanced search options only??? • Start broad, narrow Image:flaivoloka, stock.xchng down later • Try several approaches The Phone forever • There is more to love  Beyond Google/Evergreen Training / © Finpro ry / 16
  • 17. Google • Google Toolbar • Google Cheat sheet • Google Alerts • Google Scholar • Not to forget: Google News, Google Images, Google Blog Search Beyond Google/Evergreen Training / © Finpro ry / 17
  • 18. Google Alternatives • Try them on! Image:CraigPJ, stock.xchng Beyond Google/Evergreen Training / © Finpro ry / 18
  • 19. Thumbshots Ranking • Start: http://ranking.thumbshots.com/ Beyond Google/Evergreen Training / © Finpro ry / 19
  • 20. Exalead • Start: http://www.exalead.com/ Beyond Google/Evergreen Training / © Finpro ry / 20
  • 21. Zuula • Start: www.zuula.com • Compare search results across search engines, for blogs, pictures, videos, news Beyond Google/Evergreen Training / © Finpro ry / 21
  • 22. Exercise: Google Alternatives? • Go to http://ranking.thumbshots.com/ - compare results for a search term of your choice. How much overlap is there between search results of 2 selected search engines? • www.exalead.com: search for search engines – study suggestions for refining search on the right. Try some of them • www.zuula.com: search for “top search engines” – note how result pages differ (e.g. sponsored links, availability of related searches) Beyond Google/Evergreen Training / © Finpro ry / 22
  • 23. Plan for Today 1. You and the Question 2. Google + Other Search Engines 3. Coffee anyone? 4. Invisible Web, Useful Sites & Tools Beyond Google/Evergreen Training / © Finpro ry / 23
  • 24. The Invisible Web = also referred to as deep or hidden Web = internet content that is not indexed by Image:zurizim, stock.xchng search engines (e.g. because registration needed) = assumed to be 500 times larger than visible web Beyond Google/Evergreen Training / © Finpro ry / 24
  • 25. How to access the invisible? Be a Detective (again!) Image: hksusp, stock.xchng • Directories • Specialized Search Engines • Topic specific databases • Format specialists: Videos, Microblogs, Powerpoint,… • Web2.0: Social Bookmarking, Blogs,.. Beyond Google/Evergreen Training / © Finpro ry / 25
  • 26. Exercises: People Search • Which sites does the Librarian‟s index to the internet (www.lii.org) recommend for people search (attention: very slow page! Alternative: look in google for “people search engines”) • Try one or two of people search engines searching for „Jorma Turunen“ and your own name Beyond Google/Evergreen Training / © Finpro ry / 26
  • 27. Exercise: Crowdsourcing Answers • Go to Yahoo Answers http://answers.yahoo.com/. • Search for questions that have already been answered – use Advanced Search e.g. Russia – Category Business & Finance: • What type of questions? How helpful are the answers? • When would you use Yahoo Answers? Beyond Google/Evergreen Training / © Finpro ry / 27
  • 28. Exercise: Finding Relevant Blogs • Go to www.alltop.com (a directory for blogs) • find the category “social media” • Can you find recent blogs/postings that are relevant for newspapers? • When would you read these blogs? Beyond Google/Evergreen Training / © Finpro ry / 28
  • 29. Exercise: Is this the WTO homepage? • Check www.gatt.org; have a look at information at www.alexa.com Beyond Google/Evergreen Training / © Finpro ry / 29
  • 30. Still time? • Try to find specialist search engines for a topic of your choice • Try out www.Cuil.com – search engine that started a few weeks ago as THE Google competitor Beyond Google/Evergreen Training / © Finpro ry / 30
  • 31. Thank-you! Image:blary54, stock.xchng Beyond Google/Evergreen Training / © Finpro ry / 31

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