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  • 1. Beyond Google Advanced Websearching Evergreen Training 2.9.2008 Ines Seidel, Finpro
  • 2. Plan for Today 1. You and the Question 2. Google & Other Search Engines 3. Coffee anyone? 4. Invisible Web, Useful Sites & Tools Beyond Google/Evergreen Training / © Finpro ry / 2
  • 3. Efficient data gathering is a success factor for projects! Secondary Data Data Story ‘The Question’ ‘The Answer’ Gathering Lining Primary Data Beyond Google/Evergreen Training / © Finpro ry / 3
  • 4. Be a Detective • Ask lots of questions • Stay flexible Image:grim12, stock.xchng • Have the satisfaction of your client in mind Beyond Google/Evergreen Training / © Finpro ry / 4
  • 5. What? • Open question vs. Closed question? • Key words; synonym search terms; likely phrases • What form could the data have on a webpage (e.g. table, picture, list of conference participants,…be creative!) Beyond Google/Evergreen Training / © Finpro ry / 5
  • 6. Who and where? • Who would write about or collect information you need (e.g. statistical offices, associations, Image:georgie c, stock.xchng banks,…) • Where could the data you need be? (e.g. annual report, market research report, ranking,PhD thesis…) Beyond Google/Evergreen Training / © Finpro ry / 6
  • 7. The Best Tool: Your Brain • Doublecheck you understand the task • Be aware of constraints – time and money • Have a focus – don„t get lost in ocean of data • Analyze as you go – findings that have implications on focus/hypothesis/search strategy need immediate attention • Be critical - check data quality & source  Transform data into intelligence Beyond Google/Evergreen Training / © Finpro ry / 7
  • 8. Brainstorming Exercise What are the dominant ways to treat asthma in South Africa? • What? • Who? • Where? What do these questions mean for your search strategy? Beyond Google/Evergreen Training / © Finpro ry / 8
  • 9. Plan for Today 1. You and the Question 2. Google + Other Search Engines 3. Coffee anyone? 4. Invisible Web, Useful Sites & Tools Beyond Google/Evergreen Training / © Finpro ry / 9
  • 10. Is something wrong with ? Beyond Google/Evergreen Training / © Finpro ry / 10
  • 11. Exercise: How to make results more relevant? • Check your Google Preferences (language, number of hits per page) • Advanced search options: e.g. search for surveys/reports about success factors for software implementation in organizations using various options • Simple Search e.g. pages about market shares of search engines : • Phrase searching with „…“ • Reverse order of search terms – what happens? • Enter some search terms two or three times – what happens? • Proximity search with * e.g. „search engines“ * statistics • Include Filetype: e.g. „search engines“ „market share“ +filetype: pdf • Google images: Search for „search engine“ „market shares“ Beyond Google/Evergreen Training / © Finpro ry / 11
  • 12. Preferences • Adapt language settings to current needs • Display more than 10 results – danger of missing relevant (but not so high ranking) content • Open search results in separate browser – easier to refine search strategy Beyond Google/Evergreen Training / © Finpro ry / 12
  • 13. Advanced Search: Using Alternatives Beyond Google/Evergreen Training / © Finpro ry / 13
  • 14. Advanced Search – some options 637.000 hits 6.650 hits 539.000 hits 318.000 hits Beyond Google/Evergreen Training / © Finpro ry / 14
  • 15. Google Images: Sometimes great for finding stats Always follow up source if you rely on others„ graphics! Beyond Google/Evergreen Training / © Finpro ry / 15
  • 16. Advanced search options only??? • Start broad, narrow Image:flaivoloka, stock.xchng down later • Try several approaches The Phone forever • There is more to love  Beyond Google/Evergreen Training / © Finpro ry / 16
  • 17. Google • Google Toolbar • Google Cheat sheet • Google Alerts • Google Scholar • Not to forget: Google News, Google Images, Google Blog Search Beyond Google/Evergreen Training / © Finpro ry / 17
  • 18. Google Alternatives • Try them on! Image:CraigPJ, stock.xchng Beyond Google/Evergreen Training / © Finpro ry / 18
  • 19. Thumbshots Ranking • Start: http://ranking.thumbshots.com/ Beyond Google/Evergreen Training / © Finpro ry / 19
  • 20. Exalead • Start: http://www.exalead.com/ Beyond Google/Evergreen Training / © Finpro ry / 20
  • 21. Zuula • Start: www.zuula.com • Compare search results across search engines, for blogs, pictures, videos, news Beyond Google/Evergreen Training / © Finpro ry / 21
  • 22. Exercise: Google Alternatives? • Go to http://ranking.thumbshots.com/ - compare results for a search term of your choice. How much overlap is there between search results of 2 selected search engines? • www.exalead.com: search for search engines – study suggestions for refining search on the right. Try some of them • www.zuula.com: search for “top search engines” – note how result pages differ (e.g. sponsored links, availability of related searches) Beyond Google/Evergreen Training / © Finpro ry / 22
  • 23. Plan for Today 1. You and the Question 2. Google + Other Search Engines 3. Coffee anyone? 4. Invisible Web, Useful Sites & Tools Beyond Google/Evergreen Training / © Finpro ry / 23
  • 24. The Invisible Web = also referred to as deep or hidden Web = internet content that is not indexed by Image:zurizim, stock.xchng search engines (e.g. because registration needed) = assumed to be 500 times larger than visible web Beyond Google/Evergreen Training / © Finpro ry / 24
  • 25. How to access the invisible? Be a Detective (again!) Image: hksusp, stock.xchng • Directories • Specialized Search Engines • Topic specific databases • Format specialists: Videos, Microblogs, Powerpoint,… • Web2.0: Social Bookmarking, Blogs,.. Beyond Google/Evergreen Training / © Finpro ry / 25
  • 26. Exercises: People Search • Which sites does the Librarian‟s index to the internet (www.lii.org) recommend for people search (attention: very slow page! Alternative: look in google for “people search engines”) • Try one or two of people search engines searching for „Jorma Turunen“ and your own name Beyond Google/Evergreen Training / © Finpro ry / 26
  • 27. Exercise: Crowdsourcing Answers • Go to Yahoo Answers http://answers.yahoo.com/. • Search for questions that have already been answered – use Advanced Search e.g. Russia – Category Business & Finance: • What type of questions? How helpful are the answers? • When would you use Yahoo Answers? Beyond Google/Evergreen Training / © Finpro ry / 27
  • 28. Exercise: Finding Relevant Blogs • Go to www.alltop.com (a directory for blogs) • find the category “social media” • Can you find recent blogs/postings that are relevant for newspapers? • When would you read these blogs? Beyond Google/Evergreen Training / © Finpro ry / 28
  • 29. Exercise: Is this the WTO homepage? • Check www.gatt.org; have a look at information at www.alexa.com Beyond Google/Evergreen Training / © Finpro ry / 29
  • 30. Still time? • Try to find specialist search engines for a topic of your choice • Try out www.Cuil.com – search engine that started a few weeks ago as THE Google competitor Beyond Google/Evergreen Training / © Finpro ry / 30
  • 31. Thank-you! Image:blary54, stock.xchng Beyond Google/Evergreen Training / © Finpro ry / 31