iNexxus - Philips, Constructing Effective Campaigns on a Global Scale, AUGUST 2012
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iNexxus - Philips, Constructing Effective Campaigns on a Global Scale, AUGUST 2012

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iNexxus constructs effective and ingenious social media campaigns that produce reliable results in an amazingly short period of time. iNexxus has successfully created brand awareness, online visibility, and attached new ideas to old ways of thinking for a number of industries and sectors on a global scale. iNexxus devotes itself to fully meeting the needs of clients while completely surpassing their expectations. iNexxus defines and targets consumers to increase brand awareness and loyalty brands such as Phillips.

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iNexxus - Philips, Constructing Effective Campaigns on a Global Scale, AUGUST 2012 Document Transcript

  • 1. AGU 21 02////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// ///////////////////////////////////////////////////////////F RV RO EEYUG ON P t g n wsak a o l e u i a e p ri n l o tn n d v358+TIG T DH SO O NWI P I S T HI H L P H t s ra de d wt i: t t n n s i n i as t h sc l d o i me i a a P5 .3HTON WS E * H stg ae o re b srn ah s ry un w eti d a fe IS E NI R D * * A ao oao-u n tmy f rl t lo Mai t mot f e b c k gh n e s f dak oe IF R T N N O MAI O In t h to tn t o w a y uh k s iITISU R g n l r tgIa a o t e u t sd ciN H I E e i amak i : l b ut sbl e u tn SS o en t l s h e o
  • 2. h a o fc e d f ie MO R AL NE Y R NT E W O K D B U AI 2 7 U ies y ut 10 05 nvri S i 2 1 t e 4 Ma i nA e u 1 ds vn e o D b i i ot re rd Z n u a Ar r Fe Ta e o e p Mo te l u bc nra, ee. Q 3sFo r 1t lo 0 r E sWig ulig 3d at n B i nd H A2 1C n d 3 L, a a a 0 t Fo rP .o -4 2 4h lo,. B x 560 O N wYr, Y 0 1-1 e okN 10001 + 54 9 24 1 1 8 4 24 Zp56001 i:4 2 -1 + 8 0 8 94 1 0 9 6 32 (4 ) 0 -6 3 6 6 2 228 bat E eu M y0 / A g2 1 1 u 02 p i is h lp
  • 3. T E H LEG H C A LN E P hl ss n s bi e ba d ip ia et l h d rn i a s n meb t o o e eesr y a ,u n t n n csai l asc td i n wpo u t soi e w t e rd cs a h o in v t nT e o l a t rn o ai .h g a w so o ice s ba da ae esao n n rae rn w rn s ru d te ol,at ual i n wtri h w r p ri lr n e er d c y - tr s u h sh G lrgo . oi sc a te ufein e Whlte a P ip ma b fmia i h n me hl s y e a l r e i i t sme o s mesiw s i fr r- o o cn u r, a tt me o a e ito u t n P ip w sp ri lr nrd ci . hl s a at ual o i c y itrs di a p aigt te1 t 2 neet n p e l o h 8 o 4 e n y a od e ga hc e r l d mo rp i.p i is h lp 0 / A g2 1 2 u 02
  • 4. T E OU I H S LT N O D eko - po b sd Itr e stpl tp ae nen t a p n taini teMideE s, e ert n h o d l at a di teG li p ri lri n n h ufn at ua,s c lw i cmp r o t te et f o n o ai n o h rs o s te ol. hwr d B o d a d cvrg i sme ra b n o ea e s o - t s l td a d cmp tr ime i e , n o ue mi o n rhps e eall td o w es iign rl i e t y mi b s esMo i , o ee, a - u i s. bl h w vri n n e s oh r tr. te s y o0 / A g2 1 3 u 02 p i is h lp
  • 5. W i ahg rt o mo i o n rhp th ih ae f bl w es i e a du a e w cudsi cu t nte n sg, e o l tl o n o h l s n ad sc lme i pafr . v t d r oi a a da lt ms E - o eyhn w ddh dt l e n bete rtig e i a o i a d rah v o e t e mo i . n ni l bl ry e Weas h dt b sbl Whl te l a o e ut . i h o e e A a S r g h d bo g th p t rb p in a ru h o e o ma y cu ti ,i w sse a a n o nr s t a en s e tra i ted l aesc l aa c h etn h e ct oi b ln e i a ta c aatr e te uftts h t h rcei sh G ls e. z a O rcne t w i ,atral u o tn, hc fh e l , w su ig teme im o te a s n h du f h rv lt n h dt b d v i o eoui , a o e eod f o in e d , re fo mi ne- n u n o fe rm s tr i peain a dcmpee o v- rtt , n o l l b i o ty os u.p i is h lp 0 / A g2 1 4 u 02
  • 6. T HE S AG TT Y RE w We tre w t T ie. b g n y s bi ig T i s td i w r a h ce We ea b et l hn a w t h v.o vrain e se . v h , a eC n est s n u d o k a s tr acu tec s e t a des c s me sri e co n xl i l o d rs ut r evc uvy s o s e. n e o ot e l e n n ol es a s o go n w sl i dfe b c fo o r sr aeAfw rw , e oi t ed ak rm u u e b s. e t s vr d yw akdh w te l e te po u t i eey a e se o h y i d h i rd c, me r w a te w r d igw t i w a i u ste mih h t h y ee on i t h t s e h y g t - e i u s O c acmfr l e sti a dfl w r h d B w e 3o rolw n h d n rae b 3 0 Iw s t y ek ,u fl ig a ice sd y 0 %. a a o t ti p it h t e ea ito u igp l a dcnet. hs on ta w b g n nrd c n ol n o tss s Whl ma yo tee ie a dbete o l o T ie, ie n fh s l d n rah d ny n w r v w as s re t ic d F cb o i te urah e l t td on l e aeo k n h o te c . o a u0 / A g2 1 5 u 02 p i is h lp
  • 7. w We l w re w t ata o lcl w e “gns o te ru d as okd i o o h e m foa T i r a e t” n h go n . A tr p r d friig h r w tu h te h wt t eth wt f a ei o tann w ee e a g th m o o w e, o o e o rt etw a ah stgw s h w t b s cmp s at eth w t ew e, h t aha a, o o et o oe w e, o o mo e hn sow r vrl ,n s o ,h y ite tet. v tig fr ad i l a d o n te hth sres ay T e olu fr aeo klg e b hn b acu l o w e sT ia- h rl to F cb o a gd e id y o pe f ek. hs l lw d so e eae xi me t i i te xsig w e co dWe o e u t gn rt ec e n w t n h ei n T i r rw . t h t l kdt et t F cb o p ssa dvc vra B te n o w e 1 i e w es o aeo k ot, n i es. y h e d f ek , n e w h d 5 F cb o fn .y h e d f ek , e a 70 aeo k a sB te n o w e 3 w h d 4 0. e a 2, 0 0 L ct nb sd reig l w d so cu y s nfi a t oai -ae makt al e u t oc p a i icn o n o gpee c o te ru dWe atee w t lcleal s o ff r ns e rmo rsn e n h go n . p rn rd i oa rti r t o e o - t po s h e ia d i o nso utmes h s o e u w t a w ee mesg fo u . n ds u tt c s c o r w o h w d p i t etd sa e rm s hFn l , e ee p d d tb s sac a pi t nta alw d sr t sac ial w d vl e a aa ae e rh p l ai h t l e u es o e rh y o c o ofr hl s rd cs n w ee h ycudb yte U es o l as rt po -o P ip po u t a d h r te o l u h m. sr cud l ae rd i ou t,ei te s aenomaina d o csrve h m,h r ifr t ,n cmmu i tdrcl w t P ip.h w o nc e i t i hl sT e a e y h ia pi t nw s rmoe a d i r ue fe va aeo k p l ai a po td n ds i td re i F cb o . c o tbp i is h lp 0 / A g2 1 6 u 02
  • 8. T E H RS L EUT T e aha # hl s uf a a o rgo a te d t h h stg P ipG lw s tp ein lrn a i tredff rn t sd r gtecmp in T ee h e iee t i me u i h a ag . h s n p a s ee cu r g h n rvd d is e”no- e k w r oc ri w e po ie “ i rifr n nd maina o t hl spo u t, seil i ah - to b u P ip rd cs ep c l n i ay u moo s n e. ru ma n r0 / A g2 1 7 u 02 p i is h lp
  • 9. T i e me t n ice sd y w i r ni sn rae b o 3 %a d ew esn rae b 0 n rt etice sd y 4 %. hs e e t sra te 0 T ih l d o pe d h p w r o P ip drcl t te od f hl s i t o h i e y cn u r o s me. B te n o te a ag w y h e d fh cmp in e h do e 5 , 0 e F cb o a v r 0 0 n w aeo k 0 fn tru h u te ein A a s h o g o th rgo . t l s 8 % o te w r d i e t 0 f h m ee al a y o w e l at e sr,l ig r eky ci u es“kn ” v i a d h r g u p ss n s ai o r ot. n T e b o l e q atr h o m i : u rel n y sl a aye rvae ta ae n lss ee l h t s d sl o P ip po u t, oh ae f hl s rd csb t s i n wa d lsi ht n lt e n c s ,ia ali a c -me hg i te G l rgo fr ih n h uf ein o 2 1. 00p i is h lp 0 / A g2 1 8 u 02