Today You Will Learn…
USING TWITTER • What Twitter Is?
FOR BUSINESS • How to Start ‘Tweeting’
• Where to Find ‘Followers’
Jaimie Dobson
iNet Engineers Ltd • Twitter Etiquette
• What Tools are available to Help You
What is Twitter? What Can You Do With It?
• Micro-Blogging • Drive traffic to your website or a specific page on
Service your website
• Learn what’s going on in your industry
• “What are you
• Share opinions, expertise, tools and resources
doing?”
• Make new connections and friends
• 140 Characters • Keep your customers informed, find suppliers
• ‘Broadcast’ rather • Keep in contact with colleagues
than ‘Conversational’ • Develop your brand
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Totally Mobile Who’s Using It?
• 700,000 Small Business in UK*
• 6000 New Business’ are Signing up Daily*
*Source: O2
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Question Break
Ask Away…
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Join the Conversation
• http://twitter.com
Getting Started • Choose Your Name
Wisely @yourname
• Person to Person
Medium
• Open and honest
Set Up Your Account Complete Your Bio
• Use a Good Head & Shoulders Pic
• A keyword rich Bio that describes what
you do in 160 chars
– E.g. “Creative digital and litho print graphic
design that sells your business”
• Turn the “Protect My Updates” Off
• Add Your Web Address
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Learn the Lingo If Only I’d Have Known…
• DM = Direct Message • Don’t • Do
– Join any monetize your tweets – Thank others that have
• @ = Use to reply and always include proceeding type of service retweeted (RT) your
messages
– Try and pretend you are
a Twitter ID in a reply someone else - just be honest – Have fun, enjoy yourself, be
and open with people transparent, honest &
• RT = Retweet – Follow people just to get them respectful of others
to follow you back – Reply to others in public if you
• Tweet = Sending a message on Twitter – Just promote all your own feel others would be interested
products and services – Answer anyone that
• #TrendingTopic or “Hashtags” e.g. – Overtweet useless and messages you
#FollowFriday or #michaeljackson etc mundane stuff – Try and follow targeted people
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Question Break Build Your Community
Ask Away…
Time to Start Tweeting
• http://twitter.com/inetengineers
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Find People with Tools Your First Tweet
• Numerous 3rd Party Tools
– http://www.twellow.com/ Twitter Business Directory
– http://mrtweet.com/ Analyzes your Twitter network, to help you
discover great people, and recommend you to others
– http://tweepsearch.com Allows you to search for other people in
twitter, by keywords within their Bios.
– http://wefollow.com Discover people with same interests or wants
– http://localtweeps.com/ Find people local to you by Postcode or City
Useful Tool
• You’ve Got 140 Characters To Play With
• Long URLs (Web Addresses) Eat into your “Tweeting Space”
– http://news.bbc.co.uk/1/hi/technology/8114694.stm Applications to Help You
[49 Characters]
– http://tinyurl.com/le46sh
[25 Characters]
• Online URL Shortening Tool http://tinyurl.com
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Recommended Application: Tweet Deck www.tweetlater.com
www.tweetlater.com www.tweetlater.com
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Recommended Application: HootSuite
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Get Mobile
• Mobile Website: http://m.twitter.com
• iPhone – Twitterrific, Tweetie #Trending Topics
• Blackberry – Twitterberry
• http://twitter.com/downloads Grouping Tweets Together
In a Nutshell…
• Defined Twitter
• Account Set-up
• Build ‘Followers’
• Do’s and Don’ts
• 3rd Party Applications such as
Tweetdeck.com
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USING TWITTER
FOR BUSINESS
Jaimie Dobson
iNet Engineers Ltd
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