0
Internationalization
of Creative Industry
Enterprises
Inese Andersone
GatewayBaltic is the leading Market and Export Intelligence
provider in the Baltic states.
We add intelligence to our clie...
Market
Intelligence:
Understanding
the market
Export
Intelligence:
Export partner
attraction
International Market developm...
Some of our Creative clients
The Red Jackets
The Red Jackets movement was created in 2012 by
likeminded people directly involved in promoting
Latvia’s ...
Generalizing Creative Entrepreneurs
STRONG:
•CREATIVE
•MARKETING
•BRAND
WEAK
•NO business model
•NO Sales skills
•Dislike ...
Sales is the Blood for
the business.
Enterprises should
strategically work to
ensure revenue to
their business.
GOOD Case studies
of Creative companies
Munio Candela
Pompidoo
Brain Games
What is common for them?
Business minded person
in the center of the team!
Munio Candela
Pompidoo
Brain Games
To have internationally succesfull business,
a creative idea, is not enough.
Success lies in the Team.
If you have a TEAM,...
How to create multi-skill, strong and
internationally succesful teams?
I
• Creative business as a part of Business Adminis...
With pleasure we will discuss
how we can add intelligence
to your business!
Inese Andersone
Phone: +371 268 757 82
Inese.a...
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Internationalization of Creative Industry Enterprises

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Internationalization of Creative Industry Enterprises depends on the ability to create teams with synergy of business and creative skills.. Each creative soul needs a business manager...

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Transcript of "Internationalization of Creative Industry Enterprises"

  1. 1. Internationalization of Creative Industry Enterprises Inese Andersone
  2. 2. GatewayBaltic is the leading Market and Export Intelligence provider in the Baltic states. We add intelligence to our clients and help them to grow and develop into international markets. Markets: Baltic states: Latvia, Lithuania, Estonia Nordics: Sweden, Norway, Finland, Denmark EU: Germany, Austria, France, UK, Spain and other EU Eastern Europe: Poland, Czech Republic and other CEE CIS: Russia and Belarus We have served over 650 clients in their international market development. In short
  3. 3. Market Intelligence: Understanding the market Export Intelligence: Export partner attraction International Market development Export Strategy & Plan
  4. 4. Some of our Creative clients
  5. 5. The Red Jackets The Red Jackets movement was created in 2012 by likeminded people directly involved in promoting Latvia’s exports. Why the Red Jackets? Our movement is inspired by a legend - Latvia’s former president Vaira Vīķe Freiberga. The movement is built on the idea of a methodical approach for seeking this country’s success stories. The brightest 25 discoveries were awarded the prize of a Red Jacket – holding of award of being the most outstanding brand of Latvia. In turn, The Rising Stars are 11 smaller enterprises with high export potential to surprise the world with its innovation, creativity or simplicity. Next steps: - Mentoring for Rising Stars - Education activities for export oriented companies - A book for promotion of Latvia highlighting brands and inspiring stories.
  6. 6. Generalizing Creative Entrepreneurs STRONG: •CREATIVE •MARKETING •BRAND WEAK •NO business model •NO Sales skills •Dislike SALES and FINANCIAL topics
  7. 7. Sales is the Blood for the business. Enterprises should strategically work to ensure revenue to their business.
  8. 8. GOOD Case studies of Creative companies Munio Candela Pompidoo Brain Games
  9. 9. What is common for them?
  10. 10. Business minded person in the center of the team! Munio Candela Pompidoo Brain Games
  11. 11. To have internationally succesfull business, a creative idea, is not enough. Success lies in the Team. If you have a TEAM, then the rest is HARD WORK with marketing, sales, production, business model, investments... Each creative soul needs its manager…
  12. 12. How to create multi-skill, strong and internationally succesful teams? I • Creative business as a part of Business Administration programme • Business planning – a part of the Arts and Design education • Dedicated team development events for Creatives (like Garage48 for IT Industry) • Business Plan competitions for mixed teams II • Mentoring programme for creatives • Experience Sharing possibilities • Educational seminars about sales, finance and business model III • Incubators supporting the development and needs of Creatives business • Grants for GROWTH , at the START phase and at the INTERNATIONALIZATION phase – Market studies, Client and Partner searches, exhibitions, publications... IV • Linking traditional businesses with Creative souls – programms for industrial design and product development. • Match-making events for Designers and Traditional Businesses Strategically mixing people already in the universities Mentoring and education Financial and moral support Link to the Industry
  13. 13. With pleasure we will discuss how we can add intelligence to your business! Inese Andersone Phone: +371 268 757 82 Inese.andersone@gatewaybaltic.com www.gatewaybaltic.com
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