iNeevM Next Gen Media Platform


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iNeevM - The Next Generation Platform is customized for various industry segments like Broadcasting, Education and Publishing. Additionally, the platform provides a unique service where content can be offered as an immediate, mid-quality, in-browser experience or as a high-quality online/ offline download. The features provided within iNeevM includes personalized Catch-up TV with geo-specific lock, content discovery and integration into an enterprise digital backbone, usage reporting and flexible advertisement management which offers banner advertisements synchronized with advertisements embedded within the delivered media content.

Published in: Technology
  • Our iNeevM Solution has been launched a week back and we are getting queries on how this solution caters to education.

    Following is an insight into what iNeevM has to offer:

    We all are aware how dynamic our life style is, how we all are trying to have a work-life balance.

    What parents want?
    Parent would want to know how they can interact with their kid(s) teachers. Track how their kid is doing? How can they help in making their kid excel?

    What teachers want?
    Teacher would like to communicate to the parents on the student’s progress, assign and asses and they would like to go beyond the classroom and reach out to a global class.

    What do students want?
    Students would like to take advantage of new media platforms to involve in collaborative learning.

    The dynamics of converging markets and advent of new technologies is bringing changes in education segment, characterized by expanding product/services developments. The new digital media are undermining the traditional education practices. There is an increasing amount of computing tasks done on mobile devices, phones, and computers and growth in unstructured learning environments with enhanced collaborative learning via affordable means.
    Hence there is a clear indication that the trends are more towards digital learning and technologies supporting them in the future.

    Siemens iNeevM for Education solution caters to transformation from classroom-based education to a virtual and personalized classroom along with collaboration features and alternate delivery platform for classroom teaching.

    Do visit iNeevM Siemens on slideshare, iNeevm on LinkedIn and @iNeevM on twitter for more details
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  • For the education institutes iNeevM helps two-way conversation between parents, teachers and students on academic progress and individual development. This will have far-reaching outcomes for the education system globally making it more creative and successful, and bringing in a balance of transparency and accountability.
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  • iNeevM will enable businesses to manage and distribute rich digital content along with the benefits of social media collaboration to enhance efficiency, engagement and productivity. Enterprises can adopt this platform to offer innovative services in largely-unexplored and diverse business segments like Education, Sports, General Entertainment, and Automobiles and even for Religious content.
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  • iNeevM enables content owners and service providers to manage and deliver high quality digital media content over the internet to a large volume of online users within an environment of social media and advertisement management. It protects infringement of content rights and enables incremental revenue streams by supporting different business models such as personalized advertising and pay-per-view models. iNeevM supports local, remote and live ingest, automated transcoding, frame-accurate annotation for stored and incoming live feeds, proof-reading and online collaboration including comments, ratings, feedback and user-generated content.
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  • Siemens IT Solutions and Services Pvt. Ltd. the Indian arm and 100% subsidiary of Siemens IT Solutions and Services GmbH, has launched a revolutionary media platform called the iNeevM – The Next Generation Media Platform to unify the management of digital content with the value of social media. iNeevM can be adopted to provide social media benefits to broadcast and publishing sectors along with unexplored specialized segments like Educational institutes among others.
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iNeevM Next Gen Media Platform

  1. 1. iNeevM - The Next Generation Media Platform
  2. 2. Global Trends in Digital Media <ul><li>Broadband-based Online Catch-up TV </li></ul><ul><ul><li>Growing popularity in the US & UK </li></ul></ul><ul><ul><li>Providers setting up for global expansion </li></ul></ul><ul><li>Social Media </li></ul><ul><ul><li>Expanding from Lifestyle Invasion to providing Lifestyle Aids </li></ul></ul><ul><ul><li>Nature of PR campaigns has changed making larger brands more vulnerable </li></ul></ul><ul><ul><li>Need for Social Media & Cloud Preservation </li></ul></ul><ul><li>Monetization Models </li></ul><ul><ul><li>Ads remain key revenue generator </li></ul></ul><ul><ul><li>Movement towards paid content still uncertain </li></ul></ul><ul><ul><li>Elegant, Innovative & Non-intrusive advertisement models will be key to user engagement & monetization </li></ul></ul>
  3. 3. Siemens and Media | Our Portfolio Business Systems Facility Design and Build Digital Production Digital Library Enterprise Architecture Market Strategy Broadcast Management Systems Broadband Media Platform Social Media Platform Digital Distribution iNeevM Media Platform
  4. 4. iNeevM – The Next Generation Media Platform iNeevM is a framework to manage and deliver high quality digital and rich media content with various collaboration and advertisement management features Siemens is continuing to invest in creating solutions for future media Initiatives for future media framework
  5. 5. iNeevM – Key Features <ul><li>Local, Remote and Live Ingest </li></ul><ul><li>Automated Transcoding of the content into low res </li></ul><ul><li>Frame Accurate annotation for stored content and Live in-coming content </li></ul><ul><li>Content discovery - Easy search and retrieval based on categories </li></ul><ul><li>Review, enabling potential users to check content quickly and efficiently. </li></ul><ul><li>On Demand - Personalized videos either stream or download </li></ul><ul><li>Catch-up TV </li></ul><ul><li>Advertisement management </li></ul><ul><li>Workflow based approval of the content prior to publishing online. </li></ul><ul><li>Online collaboration - Comments, rating and feedback features </li></ul><ul><li>UGC (User Generated Content) management </li></ul>
  6. 6. iNeevM - Industry specific implementations Content Services Video Platform iNeevM Blogs Forums Search Collaboration Editing Ingest DRM Content Packaging Geo IP Delivery CRM Billing Analytics Learning mgmt Advertisement mgmt Broadcasting Education Publication Digital Library CMS Integration Services
  7. 7. <ul><li>Catch-up TV </li></ul><ul><li>Video on demand </li></ul><ul><li>Promotional Activities </li></ul><ul><li>Video Content discovery </li></ul><ul><li>Advertising management </li></ul><ul><ul><li>Video in video </li></ul></ul><ul><ul><li>Overlays </li></ul></ul><ul><ul><li>Synchronised banners </li></ul></ul><ul><li>Analytics & Reporting </li></ul><ul><li>Social Media </li></ul><ul><li>Java/J2EE, Microsoft & COTS based </li></ul><ul><li>solution : </li></ul><ul><ul><li>SharePoint Portal </li></ul></ul><ul><ul><li>Alfresco Content management system </li></ul></ul><ul><ul><li>RESTful based web services </li></ul></ul><ul><ul><li>Siemens iNeevM enables broadcasters to deliver high quality digital content and engage & retain customers with various collaboration & advertisement management features . </li></ul></ul>Business Problem Solution Disparate business problems consolidated into single solution iNeevM for Broadcasters
  8. 8. iNeevM solution for School Education <ul><li>Siemens proposed solution for parent and teacher to collaborate </li></ul><ul><ul><ul><li>Continuous round the year Review / Tracking of students. </li></ul></ul></ul><ul><ul><ul><li>Integrated with learning management system to aid teacher in preparing and assigning content </li></ul></ul></ul><ul><ul><ul><li>Social Media / Web 2.0 features </li></ul></ul></ul><ul><ul><ul><li>Overview: </li></ul></ul></ul><ul><ul><ul><li>Teacher view </li></ul></ul></ul><ul><ul><ul><ul><li>Comments on formative assessment, attendance, progress for each student </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Collaborate with parents – personalized review </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Manage digital content </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Manage assignments </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Integrate with LMS </li></ul></ul></ul></ul><ul><ul><ul><li>Parent view </li></ul></ul></ul><ul><ul><ul><ul><li>View formative assessment , teacher comments & collaborate with teacher </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Collaborate with other parents </li></ul></ul></ul></ul>This solution provides collaboration between parents and teacher which helps in continuous round the year tracking and review of the student performance
  9. 9. iNeevM solution for Higher Education & Institutes <ul><li>Videos for on-Campus teaching and learning </li></ul><ul><ul><li>Increase student retention and engagement </li></ul></ul><ul><ul><li>Support diverse learning styles </li></ul></ul><ul><ul><li>Streamline in course creations </li></ul></ul><ul><li>Videos for Distance Education [Off-Campus] </li></ul><ul><ul><li>Reduce cost of class delivery </li></ul></ul><ul><ul><li>Enable interactive assignments and build community </li></ul></ul><ul><li>Videos for libraries </li></ul><ul><ul><li>Enable discovery, use and display of legacy media </li></ul></ul><ul><ul><li>Streamline video authoring and distribution </li></ul></ul><ul><li>Videos for Marketing, Admission and Alumni </li></ul><ul><ul><li>Enable deeper engagement in prospective students and alumni </li></ul></ul><ul><ul><li>Communicate School branding and messaging more effectively </li></ul></ul><ul><ul><li>Enable sharing and collaboration across broader community </li></ul></ul>
  10. 10. Key benefits Platform Agile integration platform Monetization <ul><li>Monetize value of existing content & new content sources </li></ul><ul><li>Internationalization of content </li></ul><ul><li>Targeted & context sensitive ads </li></ul><ul><li>Access to new revenue sources: </li></ul><ul><li>online advertising, subscription & pay-per-view models </li></ul>Industry segment focus <ul><li>Shorter time to market </li></ul><ul><li>Reusable design / architecture </li></ul><ul><li>Multi platform content creation , </li></ul><ul><li>management & distribution </li></ul><ul><li>SOA based reusable components </li></ul><ul><li>Streamline content & production </li></ul><ul><li>driven process </li></ul><ul><li>Interoperable </li></ul><ul><li>Flexible base framework which an </li></ul><ul><li>be customized to Industry needs </li></ul><ul><li>Integrated with business needs </li></ul>iNeevM Management Distribution Creation
  11. 11. Any Questions? Contact Siemens IT Solutions and Services Pvt. Ltd. Seetharaman Krishnamoorthy Head - Communication, Media & Technology Vertical [email_address]
  12. 12. Thank you