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The Math Behind Your Blog Mike Seidle Twitter: @indymike LinkedIn: http://linkedin.com/in/indymike Web: problogservice.com Personal: mikeseidle.com Other: linkingindiana.com
Why The Numbers Matters “You Cannot Manage what you Cannot Measure ” -or- You might want to sell more online. You might just want to sell ads one day. -or- You may want to make a living from blogging . -or- “ It's interesting” (OK, maybe not)
Ad Supported Blog Math EPC = Advertising Income ÷ Ad Clicks (try calculating EPC by author or topic) Proj. Income = (Proj PV ÷1000) (CPM) -or- Proj. Income = Proj. PV x CTR x EPC ROI = 1 – Cost/(Income-Cost)
Business Blog Math Ecommerce: Actual CPA = Cost of Campaign / Number of Sales Projected Sales = ProjectedPV x Conversion Rate x AvgSale Lead Gen: Actual Cost Per Lead= Cost of Campaign / Number of Leads Projected Leads = Projected PV x Conversion Rate LTV List Value = Leads Generated x Lifetime Value Easy List Value = Leads Generated x Cost to Replace ROI = 1 – Cost/(Income-Cost)
Authority Q - What makes a blog credible? A- The people in your audience. Q – What is the right audience? A – Depends. (hope that clears it up) Q – How do I find out my Authority? A. Good question...