Social Media & SEO Mike Seidle Professional Blog Service [email_address] twitter:  http://twitter.com/indymike LinkedIn:  ...
SEO's Reputation
In 1998 SEO was all about: Meta Tags. Keyword Density. Cheating.
In 2004 SEO was all about: Meta Tags. Alt Tags. Keyword Density. Lots of Links. Not Cheating
In 2008 SEO was all about: Content. High Page Rank Links. Cheating.
In 2009 there are three  factors that matter: Content Quality. Authority. Trust. Not Cheating. (Authority and trust are de...
Why is SEO Important to PR <ul><li>Customers want higher rank in Google. </li></ul><ul><li>Page Views. </li></ul><ul><li>N...
Why PR is Important to SEO News sites are high  authority, trusted links. PR gets you on news sites.
Everything You Need to Know About Search Engines & Traffic: Google
You MUST Know How to <ul><li>How to make links count. </li></ul><ul><li>Understand what “Anchor Text” is. </li></ul><ul><l...
Making Links Count URL Shorteners may be unhelpful. Must use “Permanent Redirect”  (301 Redirect) for Google “juice” to co...
Anchor Text Anchor text is the  underlined text  you can click in on a web page. (Note to designers: It's a good idea to h...
How to Get Links on Social Networks <ul><li>Twitter:  no anchor text.  Get retweets </li></ul><ul><li>All:  Status updates...
Promoting Blog Posts <ul><li>Where to post?  Your site or another. </li></ul><ul><ul><li>AUDIENCE </li></ul></ul><ul><li>P...
The Big Play <ul><li>Blog it. </li></ul><ul><li>Buzz the blog. (Get links to blog) </li></ul><ul><li>Do the big press rele...
SEO FAQ <ul><li>myblog.someothersite.com, myblog.mysite.com, mysite.com/blog? </li></ul>
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SEO for Social Media

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Presentation from the Hoosier PRSA conference April 25, 2008.

Published in: Business, Technology, Design
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SEO for Social Media

  1. 1. Social Media & SEO Mike Seidle Professional Blog Service [email_address] twitter: http://twitter.com/indymike LinkedIn: http://linkedin.com/in/indymike
  2. 2. SEO's Reputation
  3. 3. In 1998 SEO was all about: Meta Tags. Keyword Density. Cheating.
  4. 4. In 2004 SEO was all about: Meta Tags. Alt Tags. Keyword Density. Lots of Links. Not Cheating
  5. 5. In 2008 SEO was all about: Content. High Page Rank Links. Cheating.
  6. 6. In 2009 there are three factors that matter: Content Quality. Authority. Trust. Not Cheating. (Authority and trust are determined mostly by links)
  7. 7. Why is SEO Important to PR <ul><li>Customers want higher rank in Google. </li></ul><ul><li>Page Views. </li></ul><ul><li>Nothing sells like a #1 on Google. </li></ul><ul><li>Higher rank equals more authority. </li></ul>
  8. 8. Why PR is Important to SEO News sites are high authority, trusted links. PR gets you on news sites.
  9. 9. Everything You Need to Know About Search Engines & Traffic: Google
  10. 10. You MUST Know How to <ul><li>How to make links count. </li></ul><ul><li>Understand what “Anchor Text” is. </li></ul><ul><li>How to get links on Social Networks. </li></ul><ul><li>Use Social Media to promote a press release </li></ul><ul><li>Use the Blog » Buzz » Release » Blog pattern. </li></ul>
  11. 11. Making Links Count URL Shorteners may be unhelpful. Must use “Permanent Redirect” (301 Redirect) for Google “juice” to count. Where to find out: http://kl20.com/p/urlchart/
  12. 12. Anchor Text Anchor text is the underlined text you can click in on a web page. (Note to designers: It's a good idea to have underlined text for links. People have 15 years of training clicking on underlined text.)
  13. 13. How to Get Links on Social Networks <ul><li>Twitter: no anchor text. Get retweets </li></ul><ul><li>All: Status updates. </li></ul><ul><li>Facebook: Use Notes and Pages </li></ul><ul><li>One of the best places to link to: Blog Articles. </li></ul>
  14. 14. Promoting Blog Posts <ul><li>Where to post? Your site or another. </li></ul><ul><ul><li>AUDIENCE </li></ul></ul><ul><li>Post it, then tell people. </li></ul><ul><ul><li>Social networks </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><li>If it's hot, do a press release about it. </li></ul>
  15. 15. The Big Play <ul><li>Blog it. </li></ul><ul><li>Buzz the blog. (Get links to blog) </li></ul><ul><li>Do the big press release. Reference the blog. </li></ul><ul><li>Buzz up the press release. (More links for the blog) </li></ul><ul><li>Blog about the press release. Go to #1 </li></ul>
  16. 16. SEO FAQ <ul><li>myblog.someothersite.com, myblog.mysite.com, mysite.com/blog? </li></ul>
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