SEO for Social Media
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SEO for Social Media

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Presentation from the Hoosier PRSA conference April 25, 2008.

Presentation from the Hoosier PRSA conference April 25, 2008.

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SEO for Social Media SEO for Social Media Presentation Transcript

  • Social Media & SEO Mike Seidle Professional Blog Service [email_address] twitter: http://twitter.com/indymike LinkedIn: http://linkedin.com/in/indymike
  • SEO's Reputation
  • In 1998 SEO was all about: Meta Tags. Keyword Density. Cheating.
  • In 2004 SEO was all about: Meta Tags. Alt Tags. Keyword Density. Lots of Links. Not Cheating
  • In 2008 SEO was all about: Content. High Page Rank Links. Cheating.
  • In 2009 there are three factors that matter: Content Quality. Authority. Trust. Not Cheating. (Authority and trust are determined mostly by links)
  • Why is SEO Important to PR
    • Customers want higher rank in Google.
    • Page Views.
    • Nothing sells like a #1 on Google.
    • Higher rank equals more authority.
  • Why PR is Important to SEO News sites are high authority, trusted links. PR gets you on news sites.
  • Everything You Need to Know About Search Engines & Traffic: Google
  • You MUST Know How to
    • How to make links count.
    • Understand what “Anchor Text” is.
    • How to get links on Social Networks.
    • Use Social Media to promote a press release
    • Use the Blog » Buzz » Release » Blog pattern.
  • Making Links Count URL Shorteners may be unhelpful. Must use “Permanent Redirect” (301 Redirect) for Google “juice” to count. Where to find out: http://kl20.com/p/urlchart/
  • Anchor Text Anchor text is the underlined text you can click in on a web page. (Note to designers: It's a good idea to have underlined text for links. People have 15 years of training clicking on underlined text.)
  • How to Get Links on Social Networks
    • Twitter: no anchor text. Get retweets
    • All: Status updates.
    • Facebook: Use Notes and Pages
    • One of the best places to link to: Blog Articles.
  • Promoting Blog Posts
    • Where to post? Your site or another.
      • AUDIENCE
    • Post it, then tell people.
      • Social networks
      • Newsletters
    • If it's hot, do a press release about it.
  • The Big Play
    • Blog it.
    • Buzz the blog. (Get links to blog)
    • Do the big press release. Reference the blog.
    • Buzz up the press release. (More links for the blog)
    • Blog about the press release. Go to #1
  • SEO FAQ
    • myblog.someothersite.com, myblog.mysite.com, mysite.com/blog?