A Buying & Marketing Group for Industrial& Contractor Supplies DistributorsNetPlus AllianceJune 2013
• NetPlus Alliance was founded becausethere was a need for a buying group forindustrial distributors that was simple andaffordable.• Our Mission: To bring suppliers anddistributors together for the mutualbenefit of growth.• Our Core Purpose: Helping North AmericanSmall Businesses Succeed.
Our Vision & Values• To continue to seek new opportunities,technology and methods that will ensure thelong term success of our buying group, ourpartners and our employees.• To embrace change and drive engagementamong NetPlus Alliance distributors andsuppliers.• To be an important component in the NorthAmerican industrial supply chain.
How is NetPlus Different?• Our group is based on a simple model for the mutualbenefit of growth.• NETPLUS allows distributors & suppliers to maintaintheir financial independence.• We offer flexibility to our suppliers, giving them theright to select distribution.• NETPLUS membership is not limited to geography.We evaluate product lines and business focus to ensurea successful partnership.• Our marketing is active and frequent. Supplierprograms are customized to meet individual goals.
What We Do for Our Suppliers• Deliver a focused MRO and contractorsupply channel of distribution.• Concentrate the group purchasing bylimiting a product category to only a fewsuppliers.• Actively market our supplier partnersthrough NetPlus media to keep brandstop of mind.• Work one-on-one to provide custommarketing support• Provide hands-on sales support.
What We Do for Our Distributors• Utilize the group purchase volume tonegotiate competitive programs.• Provide networking and regional planningwith local manufacturer representatives.• Drive revenue right to a distributor’sbottom line by increasing their net profitby over 200% through rebates and specialprograms.• Offer tools, services & support to help ourmembers grow their companies.
NetPlus Alliance Distributor Profile“Who are their customers”Customer Type Members Customer Type MembersAerospace Manufacturing 109 Agriculture 129Automotive Manufacturing 122 Construction – Commercial 221Construction – Residential 129 Export 37Facilities Maintenance 189 Fleet & Farm Maintenance 76Food Processors 128 Governments: Federal, State &Local197Hospitals/Schools 162 Lumber & Forestry 67Machine Shops 219 Manufacturing 248Marine 82 Metal Working Fabricators 224Military 96 Mining 87Oil Field & Petrochemical 87 Surveyors & Engineers 60Tool & Die Shops 166 Utilities 158
2013 New Initiatives• Established Advisory Councils• Separate distributor and supplier groups heldoff-site, Fall 2012.• Launched Regional Meetings• Sales and marketing planning at the local level.• Benchmarking document utilized for trackingand follow up.
2013 New Initiatives• Restructured Rebate Program• Members ranked based on last two yearshistory.• Based on participation across the group, andYOY growth.• Increase engagement among distributors:• Electronic communications up by 263%• Open rate average still ~40%• Newsletter converted to digital edition fortracking and wider reach.
2013 New Initiatives: i-Marketing• NetPlus recently launched i-Marketing, a collateralmanagement system.• Proto teamed up with us as our first supplier.• Our distributors can create custom flyers, postcards andads that meet Proto brand standards.• Projects can be sent to print in-house, to a local printeror uploaded and sent to a customer list.
• Integration of customer data,marketing analytics, accounting andreporting.• Web hosted Partner Portal– Accurate and accessible distributorand supplier information.– Library for supplier content, such asflyers, regional maps, pricing or links totraining.– Dashboards and reports for trackingperformance.– On-going reconciliation for distributorsand suppliers.
NETPLUS Annual Meeting• March 16-18, 2014• M Resort, Las Vegas, Nevada• Agenda:Day 1: Welcome ReceptionDay 2: Booth DayAwards LunchHappy Hour/Free eveningDay 3: Breakfast networkingSupplier sponsoredbreakout/training sessions fordistributors.
Staying Top of Mind• NetPlus bi-weekly enewsletter• Group Updates, 2,000+ distributor and supplierrecipients; ave. open rate 31%• Promo/Product News to 1,500 distributorrecipients, ave. open rate 26%• NetPlus Exchange Print Newsletter• USPS hard copy to “NetPlus liaison” and companyprincipal. Digital edition to 2,000+ list.• Digital edition offers links behind article and adsfor improved tracking and ROI on marketingspend.• Supplier email campaigns• Social Media, blog