Growth | Survival | Doom The thin line in between   By Abhishek Rungta Founder / CEO, Indus Net Technologies
Recession = Reality Check <ul><li>Recession is cyclic and hence predictable </li></ul><ul><li>It is a reality check on our...
Strategy & planning <ul><li>Are you afraid of pirates? Rethink your strategy. </li></ul><ul><li>Do you have a back-up plan...
So what is your value proposition? <ul><li>Does your service / product have value for your clients? Is it proven? </li></u...
Is your HR aligned? <ul><li>Is your focus your headcount? </li></ul><ul><li>Do you know how much each employee is earning ...
Money Matters! <ul><li>Do you have cash surplus? If not, why? </li></ul><ul><li>Are you saving where you can and investing...
The beauty of managed diversity <ul><li>More Revenue Streams, Insights, Control </li></ul><ul><li>Less Risk </li></ul><ul>...
The light bulb problem <ul><li>Q> How many IT experts do you need to fix the light bulb? </li></ul><ul><li>A> As many as y...
What will recession teach us? <ul><li>What does not work. </li></ul><ul><li>Risk Management. </li></ul><ul><li>Profitabili...
Reaching me <ul><li>[email_address] </li></ul><ul><li>+91-9831151614 </li></ul><ul><li>Blog: </li></ul><ul><li>www.abhishe...
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Strategies for tackling recession

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A presentation outlining strategies for success in times of recession for IT / ITeS / Software companies. This was presented in the NASSCOM Emerge Forum event in Kolkata.

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Strategies for tackling recession

  1. 1. Growth | Survival | Doom The thin line in between By Abhishek Rungta Founder / CEO, Indus Net Technologies
  2. 2. Recession = Reality Check <ul><li>Recession is cyclic and hence predictable </li></ul><ul><li>It is a reality check on our value proposition, customer loyalty and business strategy </li></ul><ul><li>It is not forever! </li></ul>
  3. 3. Strategy & planning <ul><li>Are you afraid of pirates? Rethink your strategy. </li></ul><ul><li>Do you have a back-up plan for every critical step you are taking? </li></ul><ul><li>Are you executing or just planning? </li></ul>
  4. 4. So what is your value proposition? <ul><li>Does your service / product have value for your clients? Is it proven? </li></ul><ul><li>Are you measuring your marketing spend? Change the mix. </li></ul><ul><li>It is time and check if you will buy what you are selling? </li></ul>
  5. 5. Is your HR aligned? <ul><li>Is your focus your headcount? </li></ul><ul><li>Do you know how much each employee is earning for you? </li></ul><ul><li>Are you really developing your people? </li></ul>Image credits: Image of the Involver Team
  6. 6. Money Matters! <ul><li>Do you have cash surplus? If not, why? </li></ul><ul><li>Are you saving where you can and investing where you should? </li></ul><ul><li>Drill down as much as you can. There is a lot to discover! (Hint: Project based accounting) </li></ul>
  7. 7. The beauty of managed diversity <ul><li>More Revenue Streams, Insights, Control </li></ul><ul><li>Less Risk </li></ul><ul><li>Diversity in </li></ul><ul><ul><li>manpower, </li></ul></ul><ul><ul><li>clients, </li></ul></ul><ul><ul><li>business areas, </li></ul></ul><ul><ul><li>revenue models </li></ul></ul>
  8. 8. The light bulb problem <ul><li>Q> How many IT experts do you need to fix the light bulb? </li></ul><ul><li>A> As many as you wish! </li></ul><ul><li>Be £ Wise & penny foolish. </li></ul><ul><li>Use resources wisely. They cost. </li></ul><ul><li>Focus on value, productivity and results </li></ul>
  9. 9. What will recession teach us? <ul><li>What does not work. </li></ul><ul><li>Risk Management. </li></ul><ul><li>Profitability is important. Valuation is not. </li></ul><ul><li>Strong fundamentals win. Always! </li></ul>
  10. 10. Reaching me <ul><li>[email_address] </li></ul><ul><li>+91-9831151614 </li></ul><ul><li>Blog: </li></ul><ul><li>www.abhishekrungta.com </li></ul><ul><li>Twitter: </li></ul><ul><li>@abhishekrungta </li></ul>Some images have been used from some websites. If anybody has an objection, please notify me and I will remove them.
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