INTEGRATED INTERNETMARKETINGAbhishek Rungta,Indus Net Technologies
DISCLAIMER…    You still need to get right         Marketing and,       Internet Marketing Integrated Internet Marketing...
MARKETING BASICSYou still need to get right     Segmentation       Positioning     Differentiation
AND, CHOOSE THE RIGHT CHANNEL
AND, THEY ARE PLAYING        TOGETHER!These are just few examples. A lot more is happening!
WHY INTEGRATION IS IMPORTANT?   People visit sites with different intentions      (understand, research, compare, buy)   ...
AN EXAMPLE OF A CUSTOMER JOURNEY – BUYING A CRM
ONE IMPACTS THE OTHER!                         Keeps a prospect                           updated and                     ...
AND KEEP IN MIND           Continue to target niche     Find new ways to stay on top of mind   Experiment with the inte...
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Integrated Internet Marketing

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An Integrated approach to Internet marketing, as how various components of Internet marketing can be made to inter-play with each other to result in a multiplier effect and ROI.

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  • This is an interesting post. Integrated Internet Marketing is of course the first priority for a business that wants to be successful in virtual world.
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Integrated Internet Marketing

  1. 1. INTEGRATED INTERNETMARKETINGAbhishek Rungta,Indus Net Technologies
  2. 2. DISCLAIMER… You still need to get right  Marketing and,  Internet Marketing Integrated Internet Marketing - Just multiplies the effect!And, zero multiplier yield = zero ;)
  3. 3. MARKETING BASICSYou still need to get right Segmentation  Positioning  Differentiation
  4. 4. AND, CHOOSE THE RIGHT CHANNEL
  5. 5. AND, THEY ARE PLAYING TOGETHER!These are just few examples. A lot more is happening!
  6. 6. WHY INTEGRATION IS IMPORTANT?  People visit sites with different intentions (understand, research, compare, buy)  You got to be part of the entire journey!  The entire experience is important and..People buy when they are ready to buy, not when you want to sell them! Last, but not the least To err is human – people do forget 
  7. 7. AN EXAMPLE OF A CUSTOMER JOURNEY – BUYING A CRM
  8. 8. ONE IMPACTS THE OTHER! Keeps a prospect updated and hence reaches him at the time of decision making Engages with the prospect and multiplies social media marketing results
  9. 9. AND KEEP IN MIND Continue to target niche  Find new ways to stay on top of mind  Experiment with the interplay of different Internet Marketing methods!If it is all too overwhelming, contact us for a free initial consultation ;) Indus Net Technologies talash@indusnet.co.in / www.indusnet.co.in

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