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Blog Monetization

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A presentation given during Kolkata Bloggers' Meet at Kolkata about Blog Monetization. The presentation touched upon fundamental models instead of tactical aspects.

A presentation given during Kolkata Bloggers' Meet at Kolkata about Blog Monetization. The presentation touched upon fundamental models instead of tactical aspects.

Published in: Business, Technology
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  • Blogging is getting more and more popular these days and with new search engine updates blogger have to be careful about their methodologies. Very informative post . Thank you.
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Transcript

  • 1. Blog Monetization By Abhishek Rungta Presented @ Kolkata Bloggers Meet
  • 2. The mess around..
    • Blogging
    • Social Networks
    • Twitter
    • How they all come together?
  • 3. The ultimate truth!
    • “ Money cannot be the goal.
    • It is a by-product
    • Of a successful dream”
    • “ You chase your dream,
    • Money will follow”
  • 4. Why do you blog?
    • Communicate with your audience?
    • Desire to share knowledge?
    • Express your self?
    • Personal (individual) identity?
    • Money?
    • Reputation?
    • Because everyone else does!
  • 5. Contexts
    • Company / product?
    • Self?
  • 6. Company – Funda
    • “ People do business with people,
    • not companies”
  • 7. Company - Purpose
    • Show that you are human!
    • Communicate with client / employee
    • Build reputation with prospects
    • Share interesting stories
    • Special offers!
    • What’s cooking?
    • Take feedback / ideas!
  • 8. Company- Best Practices
    • Do not advertise other brands.
    • Be approachable.
    • Proactively connect with people.
    • Communicate regularly.
    • Make it fun.
    • Make it interactive.
    • Create Interest. Do not sell.
  • 9. Personal - Funda
    • Are you the ultimate destination? Or just another aggregator?
  • 10. Personal - Purpose
    • Niche info. Quick info.
    • Perspectives and discussions
    • Lists – everyone loves them!
    • Knowledge / Information
    • Community! Get people involved
    • Change – the only constant
  • 11. Personal - Monetization
    • Sponsored Reviews
    • CPM / CPC / CPA Advertising
    • Affiliate Programs
    • Be a guest Blogger
    • Sell your expertise! (hint: reports)
    • Crowd-sourcing (e.g.ContentMixi)
  • 12. Thank you
    • Blog => abhishekrungta.com
    • @abhishekrungta <= twitter
    • #fb => facebook.com/abhishekrungta

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