Revenue (reach / growth) Profitability (efficiency / productivity) Strategic Knowledge (competitive) Purpose of your Internet strategy?

Revenue (reach / growth)

Profitability (efficiency / productivity)

Strategic Knowledge (competitive)

So many terms / techniques = Chaos! How to bring an order to your Internet Strategy?

Multi-level Relationships Lifecycle / Stages of Relationships So, we have two key components! Let’s combine them!

Multi-level Relationships

Lifecycle / Stages of Relationships

Implementation Matrix But that’s not all… R&D HRD Production Procurement Sales / Marketing External Related Intra-Co. Function

Web2.0 does not replace the good old Web1.0 Increased use of open standards and technologies A flatter world order! Can there be a 4 th dimension? Networked Objects! Path forward! And a challenge… Information overload!

Web2.0 does not replace the good old Web1.0

Increased use of open standards and technologies

A flatter world order!

Can there be a 4 th dimension? Networked Objects!

Information overload!