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Indusblue Mobile Apps
Indusblue Mobile Apps
Indusblue Mobile Apps
Indusblue Mobile Apps
Indusblue Mobile Apps
Indusblue Mobile Apps
Indusblue Mobile Apps
Indusblue Mobile Apps
Indusblue Mobile Apps
Indusblue Mobile Apps
Indusblue Mobile Apps
Indusblue Mobile Apps
Indusblue Mobile Apps
Indusblue Mobile Apps
Indusblue Mobile Apps
Indusblue Mobile Apps
Indusblue Mobile Apps
Indusblue Mobile Apps
Indusblue Mobile Apps
Indusblue Mobile Apps
Indusblue Mobile Apps
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Indusblue Mobile Apps

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Indusblue is an iPhone app company, focused on user interface (UX) innovation. We\'ve create apps for MTV concerts and the official Vancouver Olympics 2010.

Indusblue is an iPhone app company, focused on user interface (UX) innovation. We\'ve create apps for MTV concerts and the official Vancouver Olympics 2010.

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Transcript

  • 1. INDUSBLUE Mobile Vendor Presentation
  • 2. WHO WE ARE Since 1999, Indusblue has been a leader in the Canadian interactive strategy, design, and development industry
  • 3. OUR CLIENTS AGENCIES NETWORKS MTV/MuchMusic Crispin Porter + Bogusky CTV Olympics Proximity CBC MacLaren MRM Taxi GRIP Limited Saatchi & Saatchi
  • 4. OUR TEAM Indusblue has 17 full-time passionate, dedicated, experienced employees based out of Toronto’s Liberty Village
  • 5. THE MOBILE LANDSCAPE •  Our audience are smartphone users •  Smartphones constitute 20% of the mobile marketplace in Canada •  Of that, 70% are BlackBerry, and 20% are iPhone devices. The rest are a mixed bag.
  • 6. BLACKBERRY AND IPHONE ARE THE ONLY PLATFORMS WORTH DEVELOPING FOR
  • 7. BLACKBERRY •  BlackBerry users are data, utility, and social network driven •  Apps are generally content-based •  BlackBerry App World pales in comparison to the iPhone App Store
  • 8. THE iPHONE •  Bell and Telus are now iPhone carriers •  65% of mobile browsing is done on the iPhone •  Multiple devices available with identical characteristics – iPhone and iPod Touch
  • 9. BLACKBERRY – BUILD MOBILE -FRIENDLY WEBSITES iPHONE – BUILD AN APPLICATION IF THE STRATEGY & BUDGET FIT
  • 10. OUR EXPERIENCE MuchMusic Concerts iPhone Application •  View upcoming concerts based on GPS location •  View concert venues via a mapping tool •  Save to favourites
  • 11. OUR EXPERIENCE Vancouver 2010 Official Olympic App
  • 12. OUR EXPERIENCE Vancouver 2010 Official Olympic App Metrics (17 day total) -  No. of downloads = 250,000 + -  Unique sessions = 3.75 Million -  Avg. page views per session = 11 -  Total number of impressions = 41.25 million
  • 13. OUR EXPERIENCE MTV/BlackBerry The Aftershow Mobile Site •  Aggregated and merged Twitter and News feeds •  Video feed •  Ticket signup •  Downloadable wallpapers
  • 14. IPHONE R&D
  • 15. AD UNIT INTEGRATION Indusblue has worked integrating DART into microsites, Flash applications, ad units, and site wrappers.
  • 16. CANADIAN MOBILE APPS Globe and Mail – iPhone Application •  Read and rate articles •  Post articles via Facebook Connect or Twitter •  Uses Spreeder as an alternative to normal screen-reading
  • 17. CANADIAN MOBILE APPS Foodtv.ca – Blackberry Application •  Browse and search recipes •  Save recipes to personal profile •  Recipes indexed by show •  Great visuals – large imagery
  • 18. CANADIAN MOBILE APPS CBC Radio – iPhone Application •  Listen to audio livestreams •  Browse and listen to archived content •  Sleep timer
  • 19. IDEAS Entertainment News •  Create content-based •  Data visualization social conversations •  Event-based news and •  Challenge-a-friend content driven style mobile games, applications connected via Facebook
  • 20. HOW DO WE WORK Indusblue works with their partners on a per-project basis. We have the flexibility to build and license applications based on need
  • 21. THANK YOU FOR YOUR TIME

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