Ford Motor Company May 1902 Indus Khaitan http://khaitan.org May 13, 2009 This presentation may contain factual errors and...
Target Market/Problem <ul><li>Steam powered and animal powered vehicles are main transport methods </li></ul><ul><li>Horse...
Solution <ul><li>A gas-based motor vehicle which does not require frequent stops </li></ul><ul><ul><li>Has power of 10 hor...
Value Proposition <ul><li>Movement of people, goods at will </li></ul><ul><ul><li>No waiting for horses to be ready or ste...
Secret Sauce <ul><li>Patented multi-stroke engine with power of 10 horses </li></ul><ul><li>2 forward and 1 rear transmiss...
Marketing & Sales <ul><li>Dealer network across the country </li></ul><ul><li>Unification of sales using low margin, high ...
Business Model <ul><li>Revenue  </li></ul><ul><ul><li>Car Sales </li></ul></ul><ul><ul><li>Parts </li></ul></ul><ul><ul><l...
Competition Cadillac 300 1902 Cadillac Automobile Company Mercedes 35 hp 340 1892 DMG Automobile (Germany), Daimler USA Cu...
Team <ul><li>Henry Ford (CEO) </li></ul><ul><ul><li>Founded Detroit Automobile company in 1899.Engineer at Edison Co. Buil...
Financial Projections This sheet has bogus numbers and are indicative only
Status & Timeline Q2-’02 Q4-’01 Q1-’02 ’ 04 ’ 03 ’ 05 Prototype Motor engine ’ 06 <ul><li>Bank Loan </li></ul>Q3-’02 Q4-’0...
Q&A <ul><li>Indus at </li></ul><ul><ul><li>http://khaitan.org/blog   </li></ul></ul><ul><ul><li>Twitter @1ndus </li></ul><...
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Ford Motor Company 1902 Indus Khaitan

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What would have Henry Ford done while pitching to his 12 investors trying to raise around $31,000?

This sample business plan template gives an idea about the contents of such presentation while making them understand with a simple example of Ford Motor Company.

Best effort has been made to make sure the data is in sync with the history of Ford Motor Company but may contain factual errors.

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  • Thank you for this. I've been involved with the automotive industry for a long time now, but it's always good to go back to basics, particularly when dealing with people like Ford.

    http://www.prlog.org/10354481-buy-repossessed-cars-for-sale-where-to-buy-repossessed-cars-for-sale-cheap-and-safely.html
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  • Thanks a lot Indus for sharing this.
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  • This is your opener slide to do a 10-20 second pitch before going into the whole presentation. In clear concise terms, explain: What you are What problem you are solving for a target customer group Whats your secret sauce, monopolistic advantage, patentable technology How big you will be How much money you are looking to raise (if applicable) and what would be the impact of money Examples: We&apos;re building a way to revolutionize transportation of people, goods &amp; livestock. We&apos;re looking to raise $28,000 and want to replace at least 100,000 horse carriages in next 10 years. “ We want to mine the Internet beyond the 5% of what Google does and become the largest search engine. Using our patented algorithms, and smart relevance algorithms we are targetting to capture 3% of search traffic in 1 st year. We are looking to raise $1m to fund our operations” (20 seconds) “ We want to create a location based dating portal for college goers in India. We plan to target the 60m mobile phone users in the youth segment and make money by location based advertising. We are looking to raise $300m to fund our first year operations” (18 seconds)
  • Ford Motor Company 1902 Indus Khaitan

    1. 1. Ford Motor Company May 1902 Indus Khaitan http://khaitan.org May 13, 2009 This presentation may contain factual errors and is an indicative template for presenting a business plan This preso was done to a group of students at RV Engineering College, Bangalore to give them an insight into presenting a business plan
    2. 2. Target Market/Problem <ul><li>Steam powered and animal powered vehicles are main transport methods </li></ul><ul><li>Horses require frequent stop </li></ul><ul><ul><li>Cannot do long distances </li></ul></ul><ul><li>Steam vehicles have high maintenance </li></ul><ul><ul><li>prone to breakdowns </li></ul></ul>
    3. 3. Solution <ul><li>A gas-based motor vehicle which does not require frequent stops </li></ul><ul><ul><li>Has power of 10 horses in 1/10 th of the space </li></ul></ul><ul><li>Smooth, non-stop ride </li></ul><ul><ul><li>leather seats and armchairs </li></ul></ul><ul><li>New models every year with new features </li></ul><ul><ul><li>Model A, Model B, Model C/K </li></ul></ul>
    4. 4. Value Proposition <ul><li>Movement of people, goods at will </li></ul><ul><ul><li>No waiting for horses to be ready or steam to be charged </li></ul></ul><ul><li>Long distance travel after refueling of gas </li></ul><ul><li>Ride of luxury </li></ul><ul><li>Mass production of cars at lower cost </li></ul>
    5. 5. Secret Sauce <ul><li>Patented multi-stroke engine with power of 10 horses </li></ul><ul><li>2 forward and 1 rear transmission </li></ul><ul><li>Moving assembly line </li></ul><ul><ul><li>for large scale production </li></ul></ul>
    6. 6. Marketing & Sales <ul><li>Dealer network across the country </li></ul><ul><li>Unification of sales using low margin, high volume </li></ul><ul><li>Single national car brand </li></ul><ul><li>Participate at New York Auto show every year </li></ul><ul><li>Sponsor Indianapolis 500 </li></ul>
    7. 7. Business Model <ul><li>Revenue </li></ul><ul><ul><li>Car Sales </li></ul></ul><ul><ul><li>Parts </li></ul></ul><ul><ul><li>Maintenance contracts </li></ul></ul><ul><li>Cost of sales </li></ul><ul><ul><li>Dealer commission </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><li>Cost of goods </li></ul><ul><ul><li>components, labor, capital & overheads </li></ul></ul>
    8. 8. Competition Cadillac 300 1902 Cadillac Automobile Company Mercedes 35 hp 340 1892 DMG Automobile (Germany), Daimler USA Curved dash 425 1897 Olds Motor Works Models Production (per year) Started Company
    9. 9. Team <ul><li>Henry Ford (CEO) </li></ul><ul><ul><li>Founded Detroit Automobile company in 1899.Engineer at Edison Co. Built and prototyped gas-powered motor vehicles. </li></ul></ul><ul><li>James Couzens (CFO) </li></ul><ul><ul><li>Banker with 10+ experience in lending, financing and raising money. Has dealt with large railroads. </li></ul></ul><ul><li>Charles Sorenson (Production Incharge) </li></ul><ul><ul><li>Has managed railroad inventory. Supervisory experience in railyard for 10 years. </li></ul></ul><ul><li>To Be Hired </li></ul><ul><ul><li>Marketing & Sales head </li></ul></ul><ul><ul><li>Country Manager (Canada) </li></ul></ul>
    10. 10. Financial Projections This sheet has bogus numbers and are indicative only
    11. 11. Status & Timeline Q2-’02 Q4-’01 Q1-’02 ’ 04 ’ 03 ’ 05 Prototype Motor engine ’ 06 <ul><li>Bank Loan </li></ul>Q3-’02 Q4-’02 Employee count 50 100 140 160 200 220 250 300 <ul><li>Build Workshop </li></ul><ul><li>Launch Model A </li></ul><ul><li>3 cars/day </li></ul><ul><li>Prototype Model A </li></ul><ul><li>Test run </li></ul><ul><li>Start workshop </li></ul><ul><li>Road test </li></ul><ul><li>Hire country manager </li></ul><ul><li>Expand to Canada </li></ul><ul><li>Launch Model B </li></ul><ul><li>4 cars/day </li></ul><ul><li>Launch Model C&K </li></ul><ul><li>4 cars/day </li></ul><ul><li>Moving Assembly </li></ul><ul><li>7 cars/day </li></ul><ul><li>Model F </li></ul>
    12. 12. Q&A <ul><li>Indus at </li></ul><ul><ul><li>http://khaitan.org/blog </li></ul></ul><ul><ul><li>Twitter @1ndus </li></ul></ul><ul><ul><li>http://www.linkedin.com/in/khaitan </li></ul></ul>

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