Ford Motor Company 1902 Indus Khaitan

Ford Motor Company May 1902 Indus Khaitan http://khaitan.org May 13, 2009 This presentation may contain factual errors and is an indicative template for presenting a business plan This preso was done to a group of students at RV Engineering College, Bangalore to give them an insight into presenting a business plan

Target Market/Problem
Steam powered and animal powered vehicles are main transport methods
Horses require frequent stop
Cannot do long distances
Steam vehicles have high maintenance
prone to breakdowns

Solution
A gas-based motor vehicle which does not require frequent stops
Has power of 10 horses in 1/10 th of the space
Smooth, non-stop ride
leather seats and armchairs
New models every year with new features
Model A, Model B, Model C/K

Value Proposition
Movement of people, goods at will
No waiting for horses to be ready or steam to be charged
Long distance travel after refueling of gas
Ride of luxury
Mass production of cars at lower cost

Secret Sauce
Patented multi-stroke engine with power of 10 horses
2 forward and 1 rear transmission
Moving assembly line
for large scale production

Marketing & Sales
Dealer network across the country
Unification of sales using low margin, high volume
Single national car brand
Participate at New York Auto show every year
Sponsor Indianapolis 500

Business Model
Revenue
Car Sales
Parts
Maintenance contracts
Cost of sales
Dealer commission
Marketing
Cost of goods
components, labor, capital & overheads

Competition Cadillac 300 1902 Cadillac Automobile Company Mercedes 35 hp 340 1892 DMG Automobile (Germany), Daimler USA Curved dash 425 1897 Olds Motor Works Models Production (per year) Started Company

Team
Henry Ford (CEO)
Founded Detroit Automobile company in 1899.Engineer at Edison Co. Built and prototyped gas-powered motor vehicles.
James Couzens (CFO)
Banker with 10+ experience in lending, financing and raising money. Has dealt with large railroads.
Charles Sorenson (Production Incharge)
Has managed railroad inventory. Supervisory experience in railyard for 10 years.
To Be Hired
Marketing & Sales head
Country Manager (Canada)

Financial Projections This sheet has bogus numbers and are indicative only

Status & Timeline Q2-’02 Q4-’01 Q1-’02 ’ 04 ’ 03 ’ 05 Prototype Motor engine ’ 06
Bank Loan
Q3-’02 Q4-’02 Employee count 50 100 140 160 200 220 250 300
Build Workshop
Launch Model A
3 cars/day
Prototype Model A
Test run
Start workshop
Road test
Hire country manager
Expand to Canada
Launch Model B
4 cars/day
Launch Model C&K
4 cars/day
Moving Assembly
7 cars/day
Model F

Q&A
Indus at
http://khaitan.org/blog
Twitter @1ndus
http://www.linkedin.com/in/khaitan

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Ford Motor Company 1902 Indus Khaitan

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