Bigb contentmarketing


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Bigb contentmarketing

  1. 1. ContentStrategy
  2. 2. The Star of the Millennium Age Movies Years 68 174 41
  3. 3. Mr. Bachchan is not only A Creative Genius But a Marketing Genius too. Lets evaluate the 10 Ways of Marketingthe Genius on Digital Platform
  4. 4. 1.Have an Opinion
  5. 5. Srbachchan.tumblr.comBigB regularly speaks out on issues she feelsstrongly about. E.g. : Blog post 1551. guwahatiissueIn doing so, he keeps himself in the public eye.Its easy to be opinionated when yourepassionate.His blog Content will help getting eye ballsAction Plan:1# More Issue Based Discussion 2# OpinionatedWriting3# Personal Touch
  6. 6. 2.Leverage Social MediaPresence
  7. 7. Mr. Bachchan accumulated over3,111,991 Twitter Followers and around 100,000Followers on TumblrAction Plan:1# Direct tweet to his fans 2# Connecting withColleagues3# More Twit Pics 4# Interactive Discussion5# More Connectivity
  8. 8. E.G TweetHad mouth watering pizza @London Camp. Willpost surprise pic tom! X for my EF-@SrBachchan
  9. 9. 3.Be Different
  10. 10. Differentiate Wisely.There are too many normal peopledoing normal things.Show and Write to the WorldAction Plan :1# Extensive use of Audio Blog2# Reciting Poetry / Dialogs3# Sharing Old Memories
  11. 11. 4.Give your Fanssomething to connectwith
  12. 12. Mr. Bachchan calls his fans and followerEF (extended family)This allows fans to identify each other andconnect and get personal feeling / feel goodfactorAction Plan :1# More Lingo for Fans (Like lady gaga calls - LittleMonster)2# ‘Welcome to bachchan land’3# ‘Todays Bol Bachchanalia : Dialog of the Day’
  13. 13. 5.Love your Fans
  14. 14. Treat the Fans well and they will make Mr.Bachchan Digital SuperstarMr.Bachchan should allow his fans to Record video/ Click Pictures and distribute on various digitalplatformThe Viral Marketing works.Action Plan :1# Post your favorite pic of Mr. Bachchan on twitter2# Post the best moment of Mr. Bachchan3# Guess the Film4# Ask the Fans / Contest within tweet or blog
  15. 15. 6.Piss People Off Sometime
  16. 16. We cant please everybody, right?Mr. Bachchan routinely should take it a step andpisses off the people that he isnt going to pleaseanyways, keeping him in the newsBeing a people-pleaser can make it boring and dry
  17. 17. 7.Have the Right PeopleAt your side
  18. 18. Mr. Bachchan has a long list of supporters.The continuous tweets of his collegues and wellwishercan take it to other level.E.G : @SrBachchan Loved your new avataar inBHTB - @anupamkherAction Plan :1# Have more interactivity with Colleagues2# Ask well wishers to interact Offline3# Post Comment on others activity4# Share pictures / audio from archive with friends /colleagues
  19. 19. 8.Creating Killer Stuffs
  20. 20. Writing / Creating Killer Stuffs. For eg : The Article on SAVE TIGER. The article gave us 10K Clicks. Also the write up on Rajesh Khanna added 24K clicks a day* Action Plan : 1# More In Depth Writing 2# Personal Story - London Tour Diary with Pics 3# Old Memories - Time Shared with Rajesh Khanna, Shashi Kapoor etc 4# Memorable Events - Ramesh Sippy presented the first vanity van which was landmark for Bollywood celebs*as per analytics of July 2012
  21. 21. 9.Quotes by YOU
  22. 22. “Kitne Baaju Itne Sar Geenle Dushman Dhyan SeHarega Woh Har Baazi Jab Khele Hum Jee Jaan Se”- Mr. AzadMr. Bachchan should create and write Quotes byhimself.The followers can adapt the same on their tweetsFor E.G :“Frankly Ive never really subscribed to these adjectivestagging me as an icon, superstar, etc. Ive alwaysthought of myself as an actor doing his job to the best ofhis ability.”- @SrBachchan
  23. 23. 10Be Fearless
  24. 24. CA Media didnt invent the wheel. We are justidentifying what work best today (like socialmedia) and using it its advantage.Lets take an example of Lady GaGa who is fearlessand how she grew and engage with her customersFor E.G :"All that ever holds somebody back, I think, is fear.For a minute I had fear. [Then] I went into the[dressing] room and shot my fear in the face..." -Lady Gaga
  25. 25. Birth ofDigitalSuperStar