Web 2.0

Web 2.0 (10/26/2007) Anand Sharma

“ By 2010, only 20 homes networked together will have more traffic load between them than the entire Internet had in 1997 ” John Chambers, CES 2007

As the World (Wide Web) Turns Internet/Technology Trends

BOOM BUST BUILD-OUT

BOOM BUST BUILD-OUT Is the same thing happening with the Internet?

World Population (2007) 6.5 Billion Internet Population (2000) ~400 million Internet Population (2007) ~1.2 billion

% of World Online (2007) ~18% Internet Usage by World Region (2007) Internet Penetration by World Region (2007) % of Internet Users (2007) Asia: 42 N. America: 16 % of Internet Users (2000) Asia: 30 N. America: 35

Total # of Broadband Subscribers 295 Million Total # of Broadband Subscribers in US 64 Million % of US Households with Broadband ~ 53% Broadband Implementations in Santa Clara, CA (1999)

ISDN

DSL

DSL

Cable Modem

Satellite Internet Access

FTTX

EVDO

HSPDA

Broadband Implementations in Santa Clara, CA (2007)

Total # of Global Mobile Subscribers 3.2 Billion Total # of Global Mobile Subscribers w 3G+ 320 Million 1999 First Generation WAP 2007 Instant Messaging, Location-based Services (Mapping), Calendaring, Games # of Text Messages sent and received daily > Population of the World

The Future of Broadband Implementations is Mobile Broadband & FTTx Mobile WiMax HSDPA/HSUPA (HSPA Family) UMTS LTE 1xEV-DO Rev A EVDO Rev C

Apple iPhones: 1.4 Million sold since 06/29/2007 Launch. Is on track to hit 10 million by CY 2008E The One Laptop Per Child (OLPC) is expecting to ship between 50 to 100 million laptops a year to children in underdeveloped countries http://www.xogiving.org/

Alexa Global Traffic Rankings Rank Web site (2005) Web site (2007) 1 2 3 4 5 6 7 8 9 10 yahoo.com google.com msn.com ebay.com amazon.com microsoft.com myspace.com google.co.uk aol.com go.com yahoo.com msn.com google.com youtube.com live.com myspace.com facebook.com orkut.com wikipedia.org hi5.com

A weekday edition of the ‘The New York Times’ contains more information than the average person was likely to come across in a lifetime in seventeenth-century England Richard Saul Warman, Information Anxiety (2000)

That is more than in the previous 5000 years It is estimated that 40 exabytes (4.0 x 10 19) of unique information will be generated worldwide this year.

BOOM BUST BUILD-OUT Welcome to the Internet Summarizing the Internet Trends... 1. Strong Internet user growth – fastest in non-US markets 2. Emerging Markets pacing next wave of Technology Adoption 3. Strong broadband growth – with more upside 4. Emerging Internet-Enabled Devices gaining traction 5. Consumer pacing strong Internet growth…Enterprise playing catchup

Defining Web 2.0

Web 1.0 One way communication Pretty Postcards Command & Control Internet is just another channel Corporate Speak

Web 2.0 chmod 777 Web 1.0 Architecture of Participation Rich User Experience The Web as a Platform Syndication Trusting your users Right to Remix (Mashups) Tagging Collective Intelligence Folksonomy Perpetual Beta Ajax & Rails Overhyped

In Web 2.0 World Every consumer is a …… … Publisher

In Web 2.0 World Every consumer is an …… … Expert

In Web 2.0 World Every consumer is a… Critic

In Web 2.0 World Every consumer is a …… … DJ

In Web 2.0 World Every consumer is a …… … Broadcaster

In Web 2.0 World Every consumer is a …… … Network

Top Five Web 2.0 Applications my

# 1. Blog

# of Blogs Created per second 1.4 Top Two Blogging Languages Japanese (37%), English (33%) Latest Entry into the Top 10 Blogging Language Farsi (1%)

# 1. Blog (cont…)

Things to understand/learn Can I have on my own Blog (for free)? YES Do I need to be Geek to have a Blog? NO

# 2. Wiki

# of Unique Visitors (08/2007) 211 Million Total # of Articles (09/2007) 8.3 Million Total # of Active Contributors 75000

# 2. Wiki (cont…)

Can I have on my own Wiki (for free)? YES Do I need to be Geek to have a Wiki? NO Things to understand/learn

Wiki Markup

# 3. Video

Founders of YouTube - Steve Chen, Chad Hurley and Jawed Karim were employees of PayPal Sep 2003 – Macromedia launches Flash Player 7 All of 2004 – Growth of Broadband in US homes outpaces growth at workplace Feb 2005 - Registered the domain name YouTube.com Apr 23, 2005 - The first video was posted (“Me at the Zoo”) May 2005 - Official Beta launched attracting 30,000 viewers per day Nov. 2005 - 200,000 registered users…Showing over 2 million videos per day Dec. 15th, 2005 - YouTube officially debuts with staff of 20 people Jan 2006 - Users were watching 25 million videos per day March 2006 - Users were uploading 20,000 videos a day April 6th, 2006 - The Evolution of Dance was uploaded. 62 Million views May 2006 - YouTube's viewership surpasses CNN.com July 16 2006 - YouTube users were viewing 100 million videos per day Oct 9, 2006 - YouTube was acquired by Google for 1.65 Billion in Stock History of

# 3. Video (cont…)

“… There’s more to online videos than asinine stunts, not that there is anything wrong with that…”

# 3. Video (cont…)

Can I upload videos to YouTube? YES Do I need to be Geek to do all this? Not Really

# 4. Social Bookmarking

# of Posts on del.icio.us (08/2006) 53 Million # of Unique Visitors on Digg (08/2007) 10 Million Can I sign up for Social Bookmarking? YES Do I need to be Geek to do all this? NO

# 4. Social Bookmarking (cont..)

# 5. Social Networking

Total # of Accounts (09/2007) 200 Million If MySpace was a country, it would be the 5 th largest country in the world between Brazil and Indonesia Total # of Active Users (09/2007) 50 Million Average # of Daily New Registrations since 01/07 200,000 Can I sign up for Social Networking? YES Do I need to be Geek to do all this? NO

# 5. Social Networking

Chart your travels Post a Rich Message to your friends Express Yourself Champion Causes Connect to Friends (and their Friends) Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. Source: Facebook Join Groups (Smaller Networks), Create Groups

Web 2.0 and Me “… where people subscribe to people, not magazines”

In Summary, Web 2.0 makes me feel… Empowered Connected Intellectually Quenched

Sources (1 of 2) Slide 4: Howard Charney, SVP, Cisco Systems "A Positive Future For The Internet" http://tools.cisco.com/dlls/tln/page/media/perspectives/detail/ep/2002/howard-charney-01 Slide 6, 7: Internet World Stats http://www.internetworldstats.com/stats.htm Slide 8: Morgan Stanley, "Technology / Internet Trends - Presentation from Web 2.0 Summit" (Pg 21) http://www.morganstanley.com/institutional/techresearch/pdfs/web2.0.pdf Internet World Stats http://www.internetworldstats.com/dsl.htm Slide 9: Morgan Stanley, "Technology / Internet Trends - Presentation from Web 2.0 Summit" (Pg 7) http://www.morganstanley.com/institutional/techresearch/pdfs/web2.0.pdf Morgan Stanley, "Internet Trends - Presentation from 56th Annual Seminar" (Pg 40) http://www.morganstanley.com/institutional/techresearch/pdfs/msi21500.pdf The FischBowl, "Did You Know? 2.0" http://thefischbowl.blogspot.com/2007/06/did-you-know-20.html Slide 11: Apple imposes new limits on iPhone sales http://news.yahoo.com/s/ap/20071027/ap_on_hi_te/apple_iphone The FischBowl, "Did You Know? 2.0" http://thefischbowl.blogspot.com/2007/06/did-you-know-20.html Slide 12: Morgan Stanley, "Technology / Internet Trends - Presentation from Web 2.0 Summit" (Pg 30) http://www.morganstanley.com/institutional/techresearch/pdfs/web2.0.pdf Slide 13: Morgan Stanley, "Internet Trends - Presentation from 56th Annual Seminar" (Pg 65) http://www.morganstanley.com/institutional/techresearch/pdfs/msi21500.pdf

Sources (2 of 2) Slide 14: The FischBowl, "Did You Know? 2.0" http://thefischbowl.blogspot.com/2007/06/did-you-know-20.html Slide 15: Morgan Stanley, "Technology / Internet Trends - Presentation from Web 2.0 Summit" (Pgs 2, 17) http://www.morganstanley.com/institutional/techresearch/pdfs/web2.0.pdf Slide 29: State of the Live Web, April 2007 http://technorati.com/weblog/2007/04/328.html Slide 31: Morgan Stanley, "Technology / Internet Trends - Presentation from Web 2.0 Summit" (Pg 32) http://www.morganstanley.com/institutional/techresearch/pdfs/web2.0.pdf Slide 33: Digital Ethnography: The History of YouTube http:// mediatedcultures.net/ksudigg/?p =108 Top Video Players: Facebook Emerges, MySpace Stumbles, YouTube Continues to Lead http://blog.compete.com/2007/10/26/video-market-share-october-google-youtube-facebook-myspace-blinkx/ Slide 36: More Stats on Del.icio.us, This Time Positive http://www.techcrunch.com/2006/08/04/more-stats-on-delicious-this-time-positive/ Morgan Stanley, "Technology / Internet Trends - Presentation from Web 2.0 Summit" (Pg 32) http://www.morganstanley.com/institutional/techresearch/pdfs/web2.0.pdf Slide 38: MySpace (Wikipedia Entry) http://en.wikipedia.org/wiki/MySpace Facebook | Statistics http://www.facebook.com/press/info.php?statistics