Inbound Marketing
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Inbound Marketing

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Inbound marketing is the strategy of getting found by customers using the combination of BLOGGING, SEARCH ENGINE OPTIMIZATION and SOCIAL MEDIA MARKETING.

Inbound marketing is the strategy of getting found by customers using the combination of BLOGGING, SEARCH ENGINE OPTIMIZATION and SOCIAL MEDIA MARKETING.

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Inbound Marketing Presentation Transcript

  • 1. INBOUNDMARKETING
  • 2. TRADITIONAL MARKETING
  • 3. TELEVISION ADS
  • 4. TELEMARKETING
  • 5. Newspaper
    Ads
  • 6. Radio Ads
  • 7. NEWSPAPERS
    RADIO
    TELEVISION
    TELEPHONE
  • 8. Expensive
    Limited Reach
    Interruption Based
    Low Return on Investment
  • 9. ITS TIME TO RETHINK MARKETING
  • 10. 80 MILLION +
    Internet Users In India
  • 11. 80% of them look for products and services online
  • 12. Is your Business present
    there for them?
  • 13. INBOUND
    MARKETING
  • 14. “
    Inbound Marketing is the strategy of getting found online by targeted customers looking for services or products you provide

  • 15. Targeted
    Viral Potential
    Cost Effective
    Permission Based
    Word Of Mouth
  • 16. Inbound Marketing Mediums
    INBOUND MARKETING
  • 17. CONTENT
    • Blogs
    • 18. Podcasts
    • 19. Presentations
    • 20. Videos
    • 21. White Papers
  • SOCIAL MEDIA
    • Facebook
    • 22. LinkedIn
    • 23. Google Plus
    • 24. Twitter
  • SEO
    • Search Engine Optimization
    • 25. Keyword Analysis
    • 26. Backlink Building
    • 27. Analytics
  • It’s a combined effort
    TheOf Inbound Marketing
  • 28.
  • 29. The COPCA Inbound Marketing Cycle
  • 30.
  • 31. THE INBOUND MARKETING FUNNEL
    TRAFFIC
    Get More Traffic
    Convert Traffic
    into Leads
    Measure and Analyze
    LEADS
    Convert Leads into
    Customers
    CUSTO-MERS
  • 32. A QUICK COMPARISION
    OUTBOUND MARKETING
    INBOUND MARKETING
    Targeted
    Viral Potential
    Cost Effective
    Permission Based
    Word of Mouth
    • Expensive
    • 33. Limited Reach
    • 34. Interruption Based
    • 35. Low ROI
  • WHICH WOULD YOU CHOSE?
  • 36. www.indrashishghosh.com
    Indrashish Ghosh
    mail@indrashishghosh.com