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INBOUNDMARKETING<br />
TRADITIONAL MARKETING<br />
TELEVISION ADS<br />
TELEMARKETING<br />
Newspaper<br />Ads<br />
Radio Ads<br />
NEWSPAPERS<br />RADIO<br />TELEVISION<br />TELEPHONE<br />
Expensive<br />Limited Reach<br />Interruption Based<br />Low Return on Investment<br />
ITS TIME TO RETHINK    MARKETING<br />
80 MILLION +<br />Internet Users In India<br />
80% of them look for products and services online<br />
Is your Business present <br />there for them?<br />
INBOUND <br />MARKETING<br />
“<br />Inbound Marketing is the strategy of getting found online by targeted customers looking for services or products yo...
Targeted<br />Viral Potential<br />Cost Effective<br />Permission Based<br />Word Of Mouth<br />
Inbound Marketing Mediums<br />INBOUND MARKETING<br />
CONTENT<br /><ul><li> Blogs
 Podcasts
 Presentations
 Videos
 White Papers</li></li></ul><li>SOCIAL MEDIA<br /><ul><li> Facebook
 LinkedIn
 Google Plus
 Twitter</li></li></ul><li>SEO<br /><ul><li> Search Engine Optimization
 Keyword Analysis
Backlink Building
 Analytics</li></li></ul><li>It’s a combined effort<br />TheOf Inbound Marketing<br />
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Inbound Marketing

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Inbound marketing is the strategy of getting found by customers using the combination of BLOGGING, SEARCH ENGINE OPTIMIZATION and SOCIAL MEDIA MARKETING.

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Transcript of "Inbound Marketing"

  1. 1. INBOUNDMARKETING<br />
  2. 2. TRADITIONAL MARKETING<br />
  3. 3. TELEVISION ADS<br />
  4. 4. TELEMARKETING<br />
  5. 5. Newspaper<br />Ads<br />
  6. 6. Radio Ads<br />
  7. 7. NEWSPAPERS<br />RADIO<br />TELEVISION<br />TELEPHONE<br />
  8. 8. Expensive<br />Limited Reach<br />Interruption Based<br />Low Return on Investment<br />
  9. 9. ITS TIME TO RETHINK MARKETING<br />
  10. 10. 80 MILLION +<br />Internet Users In India<br />
  11. 11. 80% of them look for products and services online<br />
  12. 12. Is your Business present <br />there for them?<br />
  13. 13. INBOUND <br />MARKETING<br />
  14. 14. “<br />Inbound Marketing is the strategy of getting found online by targeted customers looking for services or products you provide<br />“<br />
  15. 15. Targeted<br />Viral Potential<br />Cost Effective<br />Permission Based<br />Word Of Mouth<br />
  16. 16. Inbound Marketing Mediums<br />INBOUND MARKETING<br />
  17. 17. CONTENT<br /><ul><li> Blogs
  18. 18. Podcasts
  19. 19. Presentations
  20. 20. Videos
  21. 21. White Papers</li></li></ul><li>SOCIAL MEDIA<br /><ul><li> Facebook
  22. 22. LinkedIn
  23. 23. Google Plus
  24. 24. Twitter</li></li></ul><li>SEO<br /><ul><li> Search Engine Optimization
  25. 25. Keyword Analysis
  26. 26. Backlink Building
  27. 27. Analytics</li></li></ul><li>It’s a combined effort<br />TheOf Inbound Marketing<br />
  28. 28.
  29. 29. The COPCA Inbound Marketing Cycle<br />
  30. 30.
  31. 31. THE INBOUND MARKETING FUNNEL<br />TRAFFIC<br />Get More Traffic<br />Convert Traffic<br /> into Leads<br />Measure and Analyze<br />LEADS<br />Convert Leads into <br />Customers<br />CUSTO-MERS<br />
  32. 32. A QUICK COMPARISION<br />OUTBOUND MARKETING<br />INBOUND MARKETING<br />Targeted <br />Viral Potential<br />Cost Effective<br />Permission Based<br />Word of Mouth<br /><ul><li>Expensive
  33. 33. Limited Reach
  34. 34. Interruption Based
  35. 35. Low ROI</li></li></ul><li>WHICH WOULD YOU CHOSE?<br />
  36. 36. www.indrashishghosh.com<br />Indrashish Ghosh<br />mail@indrashishghosh.com<br />
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