Website Design Business Plan


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Website Design Business Plan

  1. 1. <ul><li>Business Plan </li></ul>IndiTech
  2. 2. <ul><li>Agenda </li></ul><ul><li>Company Background </li></ul><ul><li>Overview & Strategy </li></ul><ul><li>Competition </li></ul><ul><li>Risks </li></ul><ul><li>Business Team </li></ul>
  3. 3. <ul><li>Executive Summary </li></ul><ul><li>In 2000, IndiTech was formed to provide a website for the indigenous community of Far North Queensland. The website will list services and resources available to the indigenous community. Our mission is to facilitate the needs of the indigenous community. Projected cash inflows for years one is $120,000 and $138,000 for years two and three. </li></ul>
  4. 4. <ul><li>Executive Summary (con't) </li></ul><ul><li>We want to provide a centralised source of information for people of differing ages and all ethic backgrounds. IndiTech will support and maintain the website. In addition IndiTech envisages complete coverage of the indigenous community in Far North Queensland. </li></ul>
  5. 5. <ul><li>Company Background </li></ul>Indigenous Technologies
  6. 6. <ul><li>Mission Statement </li></ul><ul><li>Website Design tailored to suit your needs. </li></ul><ul><li>Your satisfaction is our grantee. </li></ul><ul><li>Indigenous service to indigenous organisations </li></ul><ul><li>Openness and Friendliness to businesses willing to do business with indigenous organisations </li></ul>
  7. 7. <ul><li>Product/Service Positioning </li></ul><ul><li>Initially, IndiTech is determined to market its services primarily to indigenous organisations, companies and communities in Australia. </li></ul>
  8. 8. <ul><li>Competitive Advantage </li></ul><ul><li>Once IndiTech fully begins to utilise the marketing leverage of the internet, competitors will soon begin to realise a drop in their sales and their end-dollar value </li></ul>
  9. 9. <ul><li>Market Overview </li></ul>Paving the Way of the Future Type text
  10. 10. <ul><li>Target Market Description </li></ul><ul><li>Registered Aboriginal corporations in Australia </li></ul><ul><li>Indigenous small business operators </li></ul>
  11. 11. <ul><li>Target Market Profile </li></ul><ul><li>Small to high income indigenous organisations Australia wide </li></ul><ul><li>Low to high income indigenous small business in regional Australia. </li></ul>
  12. 12. <ul><li>Purchase Criteria </li></ul><ul><li>Excellent product quality </li></ul><ul><li>Price competitive </li></ul><ul><li>Produced by indigenous business operator </li></ul><ul><li>Sensitive to cultural needs of organisations, etc </li></ul>
  13. 13. <ul><li>Purchase Criteria (continued) </li></ul><ul><li>Giving back to the community through the Community Bulletin Board </li></ul>
  14. 14. <ul><li>Target Market </li></ul><ul><li>Growth Rates </li></ul>
  15. 15. <ul><li>Product/Service Overview </li></ul>Internet Business
  16. 16. <ul><li>Product Name </li></ul>Description Introduction Date Web Site Design IndiTech will prepare the WebPages from the promotional literature already produced by the client. Current Web Site Hosting IndiTech will arrange for the website to be &quot;hosted&quot; by an established web-hosting supplier. Current Web Site Maintenance IndiTech will modify web pages upon request by its clients. Current Products/Services
  17. 17. <ul><li>Pricing </li></ul><ul><li>Mid-range hourly rate ($50/hour) </li></ul><ul><li>Payment Terms-30 days </li></ul>
  18. 18. <ul><li>Revenue Forecast </li></ul><ul><li>Website Hosting alone will provide much of the initial capitol. </li></ul><ul><li>Increase in revenue will be directly proportionate to marketing efforts </li></ul>
  19. 19. <ul><li>Business Strategy </li></ul>Project Proposal
  20. 20. <ul><li>Marketing Channels </li></ul>Click Here
  21. 21. <ul><li>Marketing Mix </li></ul><ul><li>Advertising and Promotion </li></ul><ul><li>Selling and Distribution </li></ul>
  22. 22. <ul><li>Selling </li></ul><ul><li>Website </li></ul><ul><li>Business Cards </li></ul><ul><li>Stationery </li></ul><ul><li>Client Referrals </li></ul>
  23. 23. <ul><li>Value Added </li></ul><ul><li>Sense of Pride </li></ul><ul><li>Great Customer Service </li></ul><ul><li>A Greater Understanding of Culture </li></ul>
  24. 24. <ul><li>Suppliers </li></ul><ul><li>Neuron Forge </li></ul><ul><li>Webs-U-See </li></ul><ul><li>Think Tank </li></ul>
  25. 25. <ul><li>Competition </li></ul>Your satisfaction is our guarantee! - IndiTech
  26. 26. <ul><li>Key Competitors </li></ul><ul><li>Internet Service Providers and Indigenous Web Developers </li></ul>
  27. 27. <ul><li>Competitor Evaluation </li></ul>Cyber Dreaming Neuron Forge Webs-U-See Market Share 40% 30% 20% Price Points - Med-High High Cost Position - Currently Negotiating - Sales Growth Website Design not main income earner Strategic Alliance formed Non-indigenous
  28. 28. <ul><li>Competitor Positioning </li></ul>Direct from indigenous community Online website Direct from Manufacturer Online
  29. 29. <ul><li>Risks </li></ul>Contingency Planning
  30. 30. <ul><li>Barriers to Entry </li></ul><ul><li>Clients wanting to use existing I.T. Services. </li></ul><ul><li>Highly competitive </li></ul><ul><li>Dominated by large warehouse I.T. companies </li></ul>
  31. 31. <ul><li>Substitutes </li></ul><ul><li>Source other incomes </li></ul><ul><li>Invest finances </li></ul>
  32. 32. <ul><li>Other Risks </li></ul>Risks Actions to Address Risks Risks associated with operating a small business i.e.., loss of income, personal liabilities. Insurance and establish propriety limited
  33. 33. <ul><li>Business Team </li></ul>Owner/Manager
  34. 34. <ul><li>Organizational Structure </li></ul>
  35. 35. <ul><li>Management Profile </li></ul>Name Responsibilities Experience Mr. Charles Ian Allen Owner/Manager I.T. Experience. Bachelor of Science - Computer Science major. Mr. Richard Hoolihan Executive Officer TTIPCEED 13 Businesses
  36. 36. <ul><li>Board of Directors </li></ul>Name Background Wilma Kemp ACC - Chairperson Miles Lenoy Administrations - Deputy Chairperson Charles Allen BDP - Treasurer Nola Smallwood Education - Secretary Helen Santo, Carl Benn, Bilo Oui Director
  37. 37. <ul><li>Company Ownership </li></ul>