Fortune PR,Your PR consultant in Indonesia

visionImproving the quality of life by adding value through impactful communications

Fortune PR..…is among the first PR consultant with experience and expertise in:Energy and infrastructureFood and beverageHospitality and tourismBanking and financeConsumer, healthcare and beautyTechnology, IT and telecommunications

Experience in banking and finance industryBank BNIIPO CommunicationsBank IndonesiaCrisis ManagementBIICrisis ManagementBank BRIIPO CommunicationsBank BukopinPre-IPO CommunicationsFortis Marketing Communications Insight InvestmentMarketing Communications TAMF/PPATKAnti-money-laundering campaignOthers:Bank MandiriBank NiagaBank Muamalat

Case study: BRI – brief & result

Print ad

7/3/20097Go public information kits

BannersVertical bannerGiant banner

Horizontal BannerCall center

7/3/200910News release

7/3/200911Listing Day - IPO

Consulting services*working together with Blue Ocean Strategy Indonesia office

blue ocean strategy

Emotional bondingBrand strategy developmentCase understandingtrustComarchitectureComplanningCompany, & product analysisMonitor-ingInternal comMarket, industry and stakeholders analysisTrack and adjustExternal comBrand straetgycommunications straegyNon-stop improvementrestructure

360 degree

PR Services... offering a full range of PR services

Crisis ManagementMinimize damage to reputation, building good reputation in crisis

Marketing SolutionBuild market recognition, gain profit and increase market shares.

Social MarketingWith Fortune Indonesia, Fortune PR’s success in social marketing campaigns was acknowledged internationally. “Aku Anak Sekolah” campaign that was conducted during financial crisis in 1997-1998 was acknowledged as the most successful education campaign by the World Bank.In addition, Fortune PR also develops community development program for its clients to gain social license to operate.

Executive training

Media relationsMedia visitMedia workshop

7/3/200923Writing contest

7/3/200924ColumnwritingIf you’re the expert, act as one!

PolicyHaving a desirable relationship with journalists and experts, Fortune PR advocates policy makers to develop policies that would create values for all stakeholders involved.Fortune PR also works with various executive and legislative councils to develop understanding and good relationships on business sectors and various associations in Indonesia.

Digital communications**working together with Microsoft

The MSN PackageThe package will include :MSN homepage – Showcase Expandable Video Hotmail – Skyscrapper Expandable VideoWindows Live Messenger – Being in the middle of audience conversationAll including production– No need to worry about how to develop the campaign materials, all already been taken care of….9

1. Homepage Showcase Expandable VideoPage 28 |TVC plays automatically mouse is over the showcaseGuaranteed Impressions 200,000Interactive

TVC plays automatically mouse is over the showcase

Guaranteed Impressions 200,000

Interactive

2. Hotmail Skyscrapper Expandable VideoInside people’s emailTargeted to subscribers over 18 years old – no wastageNo Cluttered – single advertisement at one timeTVC automatically play when mouse overWill deliver 600,000 impressions99

Inside people’s email

Targeted to subscribers over 18 years old – no wastage

No Cluttered – single advertisement at one time

TVC automatically play when mouse over

Will deliver 600,000 impressions

3. Windows Live Messenger VideoWindows Live Messenger :Right in the audience’s conversationTVC plays automatically when mouse overWill deliver 600,000 impressionsIn the buddy list where users see who’s onlineTargeted to users above 18 years old

Right in the audience’s conversation

TVC plays automatically when mouse over

Will deliver 600,000 impressions

In the buddy list where users see who’s online

Targeted to users above 18 years old

314. Email BlastRight in audience’s inboxTargeted – User opt-in (non spam)Exclusive – Your message has no competitionBig space for information, delivering campaign’s message etc.Can be re-directed to the websiteCan be forwarded by users

Right in audience’s inbox

Targeted – User opt-in (non spam)

Exclusive – Your message has no competition

Big space for information, delivering campaign’s message etc.

Can be re-directed to the website

Can be forwarded by users

Fortune galaxy

international alliancesThe WorldCom Groupwww.worldcomgroup.comCorporate CommunicationsAmerica (61 cities)Australia (6 cities)Europe (15 countries)Asia (9 countries)South AfricaCitigate Dewe Rogersonwww.citigatedr.co.ukFinancial & Investor RelationsLondonNew YorkTokyoHong KongBeijingShanghaiSingapore

America (61 cities)

Australia (6 cities)

Europe (15 countries)

Asia (9 countries)

South Africa

London

New York

Tokyo

Hong Kong

Beijing

Shanghai

Singapore

ClientsFood & Beverage: McDonald’s, Café Wien, TGI Friday’sAircraft & Airlines: Boeing, Garuda Indonesia IT & Electronics: Compaq, GE, Microsoft, Unisys, Pioneer, Blaupunkt, Trend Micro, D-Link, RTMTelecommunications: Telstra, Omnes, Motorola, Fleetcom, France Telecom, PT Telkom, NEC, Indosat, AT&T, Nortel, Alcatel, Samsung, Excelcom, O2, FrenOil & Mining: Caltex Indonesia, Newmont Minahasa, Newmont Nusa Tenggara, Bakrie Brothers, EnercorpHotel & Tourism: The Dharmawangsa, Hotel Indonesia International, Bali Beach Hotel, Indonesia Culture & Tourism Agency

Food & Beverage: McDonald’s, Café Wien, TGI Friday’s

Aircraft & Airlines: Boeing, Garuda Indonesia

IT & Electronics: Compaq, GE, Microsoft, Unisys, Pioneer, Blaupunkt, Trend Micro, D-Link, RTM

Telecommunications: Telstra, Omnes, Motorola, Fleetcom, France Telecom, PT Telkom, NEC, Indosat, AT&T, Nortel, Alcatel, Samsung, Excelcom, O2, Fren

Oil & Mining: Caltex Indonesia, Newmont Minahasa, Newmont Nusa Tenggara, Bakrie Brothers, Enercorp

Hotel & Tourism: The Dharmawangsa, Hotel Indonesia International, Bali Beach Hotel, Indonesia Culture & Tourism Agency

Clients Banks & Financial: Bank BNI, Bank Indonesia, BII, JSX, Artha Securities, Bank BRI, Fortis Investments, Insight Investments, TAMF, Bank Bukopin Chemical and Cosmetic: Zeneca, Roche, Ristra Group, Mega Pro Government: BKPM, PON, DikNas Institutions: Alumni ITB, FT UI, Wallstreet, SKD ITB Trade Representation: BPEN, Mauritius Offshore Business Activities Authority, Hongkong Trade Development Council, Korean Trade Council Power Generation: Electricite De France, British Gas, GE Turbine, PLN, World Energy Council (KNI-WEC)

Banks & Financial: Bank BNI, Bank Indonesia, BII, JSX, Artha Securities, Bank BRI, Fortis Investments, Insight Investments, TAMF, Bank Bukopin

Chemical and Cosmetic: Zeneca, Roche, Ristra Group, Mega Pro

Government: BKPM, PON, DikNas

Institutions: Alumni ITB, FT UI, Wallstreet, SKD ITB

Trade Representation: BPEN, Mauritius Offshore Business Activities Authority, Hongkong Trade Development Council, Korean Trade Council

Power Generation: Electricite De France, British Gas, GE Turbine, PLN, World Energy Council (KNI-WEC)

Clients Automobile: BMW, Mercedes Benz, Subaru, Kanzen Construction & Engineering: Cemex, Krakatau Steel, GemaGrahaSarana Print & Electronic Media: TVSN, International Herald Tribune, International Press Services (UK), IKAPI, Kompas Services:HanafiahPonggawaBangun & Associates, Hewitt Associstes, BEJ, JDC, PPATK Consumer Products:Trebor, Frisian Flag, Clorox, Nabisco, Nestle, Marlboro, Lucky Strike, Heinz ABC, P&G, MustikaRatu, Djarum Retail: Matahari, Tarra Mega Store, Calvin Klein, GoldQuest, LippoSupermalKarawaci

Automobile: BMW, Mercedes Benz, Subaru, Kanzen

Construction & Engineering: Cemex, Krakatau Steel, GemaGrahaSarana

Print & Electronic Media: TVSN, International Herald Tribune, International Press Services (UK), IKAPI, Kompas

Services:HanafiahPonggawaBangun & Associates, Hewitt Associstes, BEJ, JDC, PPATK

Consumer Products:Trebor, Frisian Flag, Clorox, Nabisco, Nestle, Marlboro, Lucky Strike, Heinz ABC, P&G, MustikaRatu, Djarum

Retail: Matahari, Tarra Mega Store, Calvin Klein, GoldQuest, LippoSupermalKarawaci

President DirectorMiranty AbidinMiranty has led successful local, national and international campaigns. She has established national and international credibility as a leader in communications campaigns.

Managing DirectorIndira AbidinWith economic and education background, Indira has built wide national and international networks, a proof that she’s an advantageous PR consultant. Indira is also Fortune Indonesia’s Corporate Secretary and a lecturer in various universities.

Thank youYour FPR contact:Indira Abidin08158152639indira@fortunepr.com