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090703 Fpr Credential


Indonesia's leading Public Relations consultant. Think Indonesia? Think Fortune PR.

Indonesia's leading Public Relations consultant. Think Indonesia? Think Fortune PR.

Published in Business , News & Politics
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  • 1. Fortune PR,
    Your PR consultant in Indonesia
  • 2. vision
    Improving the quality of life by adding value through impactful communications
  • 3. Fortune PR..
    …is among the first PR consultant with experience and expertise in:
    Energy and infrastructure
    Food and beverage
    Hospitality and tourism
    Banking and finance
    Consumer, healthcare and beauty
    Technology, IT and telecommunications
  • 4. Experience in banking and finance industry
    Bank BNI
    IPO Communications
    Bank Indonesia
    Crisis Management
    Crisis Management
    Bank BRI
    IPO Communications
    Bank Bukopin
    Pre-IPO Communications
    Marketing Communications
    Insight Investment
    Marketing Communications
    Anti-money-laundering campaign
    Bank Mandiri
    Bank Niaga
    Bank Muamalat
  • 5. Case study: BRI – brief & result
  • 6. Print ad
  • 7. 7/3/2009
    Go public information kits
  • 8. Banners
    Vertical banner
    Giant banner
  • 9. Horizontal Banner
    Call center
  • 10. 7/3/2009
    News release
  • 11. 7/3/2009
    Listing Day - IPO
  • 12. Consulting services
    *working together with Blue Ocean Strategy Indonesia office
  • 13. blue ocean strategy
  • 14. Emotional bonding
    Brand strategy development
    Case understanding
    Company, & product analysis
    Internal com
    Market, industry and stakeholders analysis
    Track and adjust
    External com
    Brand straetgy
    communications straegy
    Non-stop improvement
  • 15. 360 degree
  • 16. PR Services
    ... offering a full range of PR services
  • 17. Crisis Management
    Minimize damage to reputation, building good reputation in crisis
  • 18. Marketing Solution
    Build market recognition, gain profit and increase market shares.
  • 19.
  • 20. Social Marketing
    With Fortune Indonesia, Fortune PR’s success in social marketing campaigns was acknowledged internationally. “Aku Anak Sekolah” campaign that was conducted during financial crisis in 1997-1998 was acknowledged as the most successful education campaign by the World Bank.
    In addition, Fortune PR also develops community development program for its clients to gain social license to operate.
  • 21. Executive training
  • 22. Media relations
    Media visit
    Media workshop
  • 23. 7/3/2009
    Writing contest
  • 24. 7/3/2009
    If you’re the expert, act as one!
  • 25. Policy
    Having a desirable relationship with journalists and experts, Fortune PR advocates policy makers to develop policies that would create values for all stakeholders involved.
    Fortune PR also works with various executive and legislative councils to develop understanding and good relationships on business sectors and various associations in Indonesia.
  • 26. Digital communications*
    *working together with Microsoft
  • 27. The MSN Package
    The package will include :
    MSN homepage – Showcase Expandable Video
    Hotmail – Skyscrapper Expandable Video
    Windows Live Messenger – Being in the middle of audience conversation
    All including production– No need to worry about how to develop the campaign materials, all already been taken care of….
  • 28. 1. Homepage Showcase Expandable Video
    Page 28 |
    • TVC plays automatically mouse is over the showcase
    • 29. Guaranteed Impressions 200,000
    • 30. Interactive
  • 2. Hotmail Skyscrapper Expandable Video
    • Inside people’s email
    • 31. Targeted to subscribers over 18 years old – no wastage
    • 32. No Cluttered – single advertisement at one time
    • 33. TVC automatically play when mouse over
    • 34. Will deliver 600,000 impressions
  • 35. 3. Windows Live Messenger Video
    Windows Live Messenger :
    • Right in the audience’s conversation
    • 36. TVC plays automatically when mouse over
    • 37. Will deliver 600,000 impressions
    • 38. In the buddy list where users see who’s online
    • 39. Targeted to users above 18 years old
  • 31
    4. Email Blast
    • Right in audience’s inbox
    • 40. Targeted – User opt-in (non spam)
    • 41. Exclusive – Your message has no competition
    • 42. Big space for information, delivering campaign’s message etc.
    • 43. Can be re-directed to the website
    • 44. Can be forwarded by users
  • Fortune galaxy
  • 45. international alliances
    The WorldCom Group
    Corporate Communications
    • America (61 cities)
    • 46. Australia (6 cities)
    • 47. Europe (15 countries)
    • 48. Asia (9 countries)
    • 49. South Africa
    Citigate Dewe Rogerson
    Financial & Investor Relations
  • Clients
    • Food & Beverage: McDonald’s, Café Wien, TGI Friday’s
    • 56. Aircraft & Airlines: Boeing, Garuda Indonesia
    • 57. IT & Electronics: Compaq, GE, Microsoft, Unisys, Pioneer, Blaupunkt, Trend Micro, D-Link, RTM
    • 58. Telecommunications: Telstra, Omnes, Motorola, Fleetcom, France Telecom, PT Telkom, NEC, Indosat, AT&T, Nortel, Alcatel, Samsung, Excelcom, O2, Fren
    • 59. Oil & Mining: Caltex Indonesia, Newmont Minahasa, Newmont Nusa Tenggara, Bakrie Brothers, Enercorp
    • 60. Hotel & Tourism: The Dharmawangsa, Hotel Indonesia International, Bali Beach Hotel, Indonesia Culture & Tourism Agency
  • Clients
    • Banks & Financial: Bank BNI, Bank Indonesia, BII, JSX, Artha Securities, Bank BRI, Fortis Investments, Insight Investments, TAMF, Bank Bukopin
    • 61. Chemical and Cosmetic: Zeneca, Roche, Ristra Group, Mega Pro
    • 62. Government: BKPM, PON, DikNas
    • 63. Institutions: Alumni ITB, FT UI, Wallstreet, SKD ITB
    • 64. Trade Representation: BPEN, Mauritius Offshore Business Activities Authority, Hongkong Trade Development Council, Korean Trade Council
    • 65. Power Generation: Electricite De France, British Gas, GE Turbine, PLN, World Energy Council (KNI-WEC)
  • Clients
    • Automobile: BMW, Mercedes Benz, Subaru, Kanzen
    • 66. Construction & Engineering: Cemex, Krakatau Steel, GemaGrahaSarana
    • 67. Print & Electronic Media: TVSN, International Herald Tribune, International Press Services (UK), IKAPI, Kompas
    • 68. Services:HanafiahPonggawaBangun & Associates, Hewitt Associstes, BEJ, JDC, PPATK
    • 69. Consumer Products:Trebor, Frisian Flag, Clorox, Nabisco, Nestle, Marlboro, Lucky Strike, Heinz ABC, P&G, MustikaRatu, Djarum
    • 70. Retail: Matahari, Tarra Mega Store, Calvin Klein, GoldQuest, LippoSupermalKarawaci
  • President Director
    Miranty Abidin
    Miranty has led successful local, national and international campaigns. She has established national and international credibility as a leader in communications campaigns.
  • 71. Managing Director
    Indira Abidin
    With economic and education background, Indira has built wide national and international networks, a proof that she’s an advantageous PR consultant.
    Indira is also Fortune Indonesia’s Corporate Secretary and a lecturer in various universities.
  • 72. Thank you
    Your FPR contact:
    Indira Abidin