This months session is all about building yourself a secure online foundation on which to base your business. We look at:
* The business goals that you need in place so that your website has focus.
* The tone that you need to set so that you resonate and engage with your audience.
* The social networks that you'll want to use to funnel your customers back to your website.
* Keeping an eye on your competitors and making sure that you plug any gaps in the market.
* Consistency in your branding and message across all the various networks.