Seo and online marketing mastery   session 3
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Seo and online marketing mastery session 3

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This months session is all about building yourself a secure online foundation on which to base your business. We look at: ...

This months session is all about building yourself a secure online foundation on which to base your business. We look at:
* The business goals that you need in place so that your website has focus.
* The tone that you need to set so that you resonate and engage with your audience.
* The social networks that you'll want to use to funnel your customers back to your website.
* Keeping an eye on your competitors and making sure that you plug any gaps in the market.
* Consistency in your branding and message across all the various networks.

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    Seo and online marketing mastery   session 3 Seo and online marketing mastery session 3 Presentation Transcript

    • SEO and Online Marketing MasteryKeri  Jaehnig  of  Idea  Girl  Media  &Ki0e  Walker  of  Avidmode    
    • Session 3 – Planning YourWebsite for a Social WorldWebsite  &  Social  Media    considera2ons  for  the    Successful  Small  Business  Owner  
    • Why Have a Website?          It’s  your  storefront  on  the  internet    
    • Making Your Website Work for Your Business          Construct  your  website  to  feed  the    goals  that  you’ve  set  for  your  business  
    • A  good  example  of  a  goal  oriented  site  that  lets  the  product  shine  through:  hDp://esmajewelry.com/  This  site  is  a  DIY  site.  Amy  is  currently  working  on  it  and  it’s  evolving  piece  by  piece.  The  goals  of  her  site  are:  1.  To  sell  jewelry    2.  To  capture  leads  3.  To  connect  and  get  social    
    • Getting the Tone RighthDp://esmajewelry.com/about/  •  Her  about  page  is  human  and  also  shows  her  making  the  jewlery  •  Showing  the  tools  of  her  trade  builds  trust,  allows  customers  into  her  workshop  and  demonstrates  the  value  and  uniqueness  of  her  product  •  Note  the  one  call  to  ac2on  –  join  my  list!  
    • Flowing Tone Throughout the SitehDp://esmajewelry.com/blog/  The  blog  concentrates  on  what  her  target  audience  are  interested  in:  •  The  jewelry  pieces  •  The  inspira2on  for  the  pieces  •  How  you  can  wear  the  pieces  and  how  they  will  make  the  wearer  feel  This  con2nues  right  the  way  through  to  the  community  that  she  runs  through  her  list.    Plenty  of  special  offers  and  extra  insights  are  given  to  those  that  sign  up.  NB  I’d  add  a  call  to  acAon  for  list  building  at  the  top  of  the  home  page.  
    • Translating the Case Study to Your BusinessØ Write  down  your  aspira2ons  for  your  business,  if  you  don’t  have  them  already.  Ø Make  sure  that  you  give  yourself  no  more  than  4  goals  to  focus  on.  Ø Make  sure  that  the  goals  are  sensible,  but  that  they  stretch  you.  For  example:  “I’ll  have  100  email/newsleDer  signups  by  year  end  that  I  deliver  valuable  content  to  once  a  month.”  or  “I’ll  have  made  my  50th  sale  of  product  x  via  the  website  by  year  end”  
    • Will Your Website Get You To Your Goals?From  a  technical  perspec2ve:  Ø  Are  you  on  the  right  pla[orm?  Ø  Are  you  using  your  own  domain?  Ø  Is  your  hos2ng  le]ng  you  down?  Ø  Have  you  got  the  right  mix  of  plugins  to  increase  your  func2onality?  Ø   Have  you  installed  analy2cs  so  that  you  can  track  your  progress?  Ø  What  are  the  SEO  items  that  you  need  to  work  on  that  you  uncovered  during  your  SEO  audit?  Once  you  have  this  list  you’ll  be  able  to  start  building  your  plan  to  make  the  changes.  You’ll  want  to  finish  your  research  and  put  together  the  plan  this  month,  so  that  you  can  start  making  the  changes  bit  by  bit  from  next  month.  
    • Will Your Website Get You To Your Goals?From  a  user  experience  perspec2ve:  Ø  Do  your  visitors  know  what  you  want  them  to  do  next?  Ø  Are  you  calling  them  to  ac2on?  Ø  Is  your  site  easy  on  the  eye,  to  read  and  to  navigate?  Ø  Is  your  site  friendly  and  welcoming?  Ø  Is  the  design  up  to  date  and  responsive  across  mobile  devices?  Ø  Do  you  educate  and  inform  in  order  to  slowly  build  trust  and  loyalty?  Once  you  have  this  list  you’ll  be  able  to  start  building  your  plan  to  make  the  changes.  You’ll  want  to  finish  your  research  and  put  together  the  plan  this  month,  so  that  you  can  start  making  the  changes  bit  by  bit  from  next  month.  
    • Goals For Social Media IntegrationRelevancy  &  Consistency  of    Your  Online  Presence  
    • “With  Social  Media  so  prevalent  we  are  all  extremely  visible.  Your  prospec2ve  clients,  your  peers  and  your  compe22on  can  drill  as  deep  as  they  wish  searching,  reading  and  gathering  informa2on  online  about  you  and  posted  by  you  without  you  ever  knowing  who’s  searching.  Depending  on  what  they  find,  your  prospects  may  choose  to  do  business  with  you  or  not.”  ~Mari  Smith  
    • First  things  first  –  Scope  out  your  compeBBon!  Jus2ninsd  |  Flickr  
    • •  What  are  market  leaders  look  like  in  your  niche?  •  What  are  they  doing  that  is  working?  •  How  can  you  emulate  that  in  your  own  style?  •  What  are  their  weaknesses?  •  How  can  you  capitalize  on  open  doors?  Ques2ons  To  Consider  
    • Differen2ators  What  makes  YOU  special  that  will  help  shine  the  spotlight  on  why  people  should  choose  you  and    your  business  to  serve  them?  Rosswebsdale  |  Flickr  
    • Online  Real  Estate  Jakarta.diplo.de  Your  Website  Home    Base  ←  “VacaBon    Rentals”  →    ➠  ➠  ➠  
    • The Importance ofConsistency In Branding•  Is  it  appealing?  •  ADrac2ve  from  website  to  social  pla[orms?  •  Are  you  following  pla[orm  rules  best  prac2ces?  •  Using  op2mal  dimension  sizes?  •  Facebook  Text  Guidelines:  hDp://bit.ly/FB20textrule    •  Will  visitors  know  they  are  at  your  home  base  or  outpost  (obvious  recognizable)?    
    • Make  It  Appealing  hDp://pinterest.com/pin/185703184607122862/    By  prdaily.com  
    • HomeworkHomework  this  month  is  all  around  researching  and  planning  the  changes  that  you’re  going  to  make  over  the  coming  months.    Worksheets/checklists  will  be  posted  under  the  “homework”  sec2on  of  the  group  to  help  you  with  this.    If  you  get  stuck  or  need  some  clarificaAon    jump  into  the  group  and  ask!      
    • You Can Reach Us At…–  ideagirlmedia.com  Ideagirlmedia.com  Facebook.com/ideagirlmedia  keri@ideagirlmedia.com  @kerijaehnig  www.avidmode.com  Facebook.com/avidmode  ki]e@avidmode.com  @Ki]e_Walker