What next for mobile local search?

MOBILE PEOPLE © 2009
MOBILE LOCAL SEARCH
WITHIN MOBILE LOCAL, ROLES & OPPORTUNITIES
29. APRIL 2009
MARTIN WILSON, SVP BUSINESS DEVELOPMENT

ABOUT MOBILE PEOPLE
mobilePeople is a global leader in mobile application development and local mobile search and advertising solutions
Investor: Via Venture Partners (VC)
Locations: Headquarter in Copenhagen (DK), Branch offices in Denver (US) and London (UK)
Employees: 50+ people
Board: representatives from VC, Advertising Agency, Telecoms

What we do
Develop and operate mobile applications and services for the world’s leading directory publishers and media owners
Core products: Mobile Local Search and Advertising solutions
Services: Live in 12 markets
Operate Advertising Network and Sales operation in Nordic Region
Customers include:

SEARCH is a myth in mobile terms
Mobile is about FIND

Reality
Reality of ‘mobile’
device is very personal
communication medium
lifestyle orientated
user is paying (or perceives to be)
no-one ever reads a manual
device is generally difficult to use (relatively poor interface)
Consumers when ‘mobile’
typically want something
immediacy is often critical
patience and tolerance is far less
relevance is key
pulling information is not an issue
actionable is a pre-requisite

Application ecology
Mobile eco system drive towards mass adoption
1st tier - social & community tools
(lifestyle choice)
2nd tier - functional tools
(lifestyle supportive)
3rd tier - information tools
(24hr’ism & personal)

SOCIAL / SEARCH SERVICES (new one´s coming every day)

24hr snap shot

Service ecology

Opportunity
Focus on the ‘mobile’ user and the occasion
Bring together fragmented content and services
Use established channels to support distribution & discovery
Align and optimise the marketing inventory
Leverage existing sales channels to deliver value

Creating an Event or Activity
Events will be packaged around:
Time - week, weekend, day, night...
Location - country, region, city, town...
Activity- sports, concert, festival, exhibition, eating out...
World cup 2010
Easter
Bath
Mother’s day
Stratford upon Avon
Wimbledon
St Patrick’s day
Valentines day
V festival
Friday Night
British Grandprix

PRESENTATION
End-user
Key players

Delivering revenue from mobile

How do we know?

MOBILE =COMMUNICATION & SOCIAL
Both natural parts of our life

USAGE = ATTRACTIVE, FUNCTIONAL & EASY TO USEServices have to offer utility and deliver results

OPPORTUNITY = BRINGING TOGETHER ELEMENTS THAT CO-EXIST
Not much is ever invented from scratch

Martin Wilson
SVP Business Development
e: mw@mobilepeople.com
TOLDBODGADE 12, 1253 COPENHAGEN K, DENMARK
COPENHAGEN - DENVER - LONDON

What next for mobile local search?

by Martin Wilson on Jul 15, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 6

Statistics

What next for mobile local search? — Presentation Transcript