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What next for mobile local search?

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What next for mobile local search? …

What next for mobile local search?

Where is mobile local search going and what will be the key drivers.

Published in: Technology, Business

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  • 1. MOBILE PEOPLE © 2009
    MOBILE LOCAL SEARCH
    WITHIN MOBILE LOCAL, ROLES & OPPORTUNITIES
    29. APRIL 2009
    MARTIN WILSON, SVP BUSINESS DEVELOPMENT
  • 2. ABOUT MOBILE PEOPLE
    mobilePeople is a global leader in mobile application development and local mobile search and advertising solutions
    • Investor: Via Venture Partners (VC)
    Locations: Headquarter in Copenhagen (DK), Branch offices in Denver (US) and London (UK)
    • Employees: 50+ people
    • 3. Board: representatives from VC, Advertising Agency, Telecoms
    MOBILE PEOPLE © 2009
  • 4. What we do
    MOBILE PEOPLE © 2009
    • Develop and operate mobile applications and services for the world’s leading directory publishers and media owners
    Core products: Mobile Local Search and Advertising solutions
    Services: Live in 12 markets
    • Operate Advertising Network and Sales operation in Nordic Region
    Customers include:
  • 5. MOBILE PEOPLE © 2009
    SEARCH is a myth in mobile terms
    Mobile is about FIND
  • 6. Reality
    MOBILE PEOPLE © 2009
    Reality of ‘mobile’
    • device is very personal
    • 7. communication medium
    • 8. lifestyle orientated
    • 9. user is paying (or perceives to be)
    • 10. no-one ever reads a manual
    • 11. device is generally difficult to use (relatively poor interface)
    Consumers when ‘mobile’
    • typically want something
    • 12. immediacy is often critical
    • 13. patience and tolerance is far less
    • 14. relevance is key
    • 15. pulling information is not an issue
    • 16. actionable is a pre-requisite
  • Application ecology
    MOBILE PEOPLE © 2009
    Mobile eco system drive towards mass adoption
    1st tier - social & community tools
    (lifestyle choice)
    2nd tier - functional tools
    (lifestyle supportive)
    3rd tier - information tools
    (24hr’ism & personal)
  • 17. SOCIAL / SEARCH SERVICES (new one´s coming every day)
  • 18. 24hr snap shot
    MOBILE PEOPLE © 2009
  • 19. Service ecology
    MOBILE PEOPLE © 2009
  • 20. Opportunity
    MOBILE PEOPLE © 2009
    Focus on the ‘mobile’ user and the occasion
    Bring together fragmented content and services
    Use established channels to support distribution & discovery
    Align and optimise the marketing inventory
    Leverage existing sales channels to deliver value
  • 21. Creating an Event or Activity
    Events will be packaged around:
    Time - week, weekend, day, night...
    Location - country, region, city, town...
    Activity- sports, concert, festival, exhibition, eating out...
    MOBILE PEOPLE © 2009
    World cup 2010
    Easter
    Bath
    Mother’s day
    Stratford upon Avon
    Wimbledon
    St Patrick’s day
    Valentines day
    V festival
    Friday Night
    British Grandprix
  • 22. PRESENTATION
    MOBILE PEOPLE © 2009
    MOBILE PEOPLE © 2009
    End-user
    Key players
  • 23. Delivering revenue from mobile
    MOBILE PEOPLE © 2009
  • 24. How do we know?
    MOBILE PEOPLE © 2009
  • 25. MOBILE PEOPLE © 2009
    MOBILE =COMMUNICATION & SOCIAL
    Both natural parts of our life
  • 26. MOBILE PEOPLE © 2009
    USAGE = ATTRACTIVE, FUNCTIONAL & EASY TO USEServices have to offer utility and deliver results
  • 27. MOBILE PEOPLE © 2009
    OPPORTUNITY = BRINGING TOGETHER ELEMENTS THAT CO-EXIST
    Not much is ever invented from scratch
  • 28. Martin Wilson
    SVP Business Development
    e: mw@mobilepeople.com
    TOLDBODGADE 12, 1253 COPENHAGEN K, DENMARK
    COPENHAGEN - DENVER - LONDON