What next for mobile local search?

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    What next for mobile local search? - Presentation Transcript

    1. MOBILE PEOPLE © 2009
      MOBILE LOCAL SEARCH
      WITHIN MOBILE LOCAL, ROLES & OPPORTUNITIES
      29. APRIL 2009
      MARTIN WILSON, SVP BUSINESS DEVELOPMENT
    2. ABOUT MOBILE PEOPLE
      mobilePeople is a global leader in mobile application development and local mobile search and advertising solutions
      • Investor: Via Venture Partners (VC)
      Locations: Headquarter in Copenhagen (DK), Branch offices in Denver (US) and London (UK)
      • Employees: 50+ people
      • Board: representatives from VC, Advertising Agency, Telecoms
      MOBILE PEOPLE © 2009
    3. What we do
      MOBILE PEOPLE © 2009
      • Develop and operate mobile applications and services for the world’s leading directory publishers and media owners
      Core products: Mobile Local Search and Advertising solutions
      Services: Live in 12 markets
      • Operate Advertising Network and Sales operation in Nordic Region
      Customers include:
    4. MOBILE PEOPLE © 2009
      SEARCH is a myth in mobile terms
      Mobile is about FIND
    5. Reality
      MOBILE PEOPLE © 2009
      Reality of ‘mobile’
      • device is very personal
      • communication medium
      • lifestyle orientated
      • user is paying (or perceives to be)
      • no-one ever reads a manual
      • device is generally difficult to use (relatively poor interface)
      Consumers when ‘mobile’
      • typically want something
      • immediacy is often critical
      • patience and tolerance is far less
      • relevance is key
      • pulling information is not an issue
      • actionable is a pre-requisite
    6. Application ecology
      MOBILE PEOPLE © 2009
      Mobile eco system drive towards mass adoption
      1st tier - social & community tools
      (lifestyle choice)
      2nd tier - functional tools
      (lifestyle supportive)
      3rd tier - information tools
      (24hr’ism & personal)
    7. SOCIAL / SEARCH SERVICES (new one´s coming every day)
    8. 24hr snap shot
      MOBILE PEOPLE © 2009
    9. Service ecology
      MOBILE PEOPLE © 2009
    10. Opportunity
      MOBILE PEOPLE © 2009
      Focus on the ‘mobile’ user and the occasion
      Bring together fragmented content and services
      Use established channels to support distribution & discovery
      Align and optimise the marketing inventory
      Leverage existing sales channels to deliver value
    11. Creating an Event or Activity
      Events will be packaged around:
      Time - week, weekend, day, night...
      Location - country, region, city, town...
      Activity- sports, concert, festival, exhibition, eating out...
      MOBILE PEOPLE © 2009
      World cup 2010
      Easter
      Bath
      Mother’s day
      Stratford upon Avon
      Wimbledon
      St Patrick’s day
      Valentines day
      V festival
      Friday Night
      British Grandprix
    12. PRESENTATION
      MOBILE PEOPLE © 2009
      MOBILE PEOPLE © 2009
      End-user
      Key players
    13. Delivering revenue from mobile
      MOBILE PEOPLE © 2009
    14. How do we know?
      MOBILE PEOPLE © 2009
    15. MOBILE PEOPLE © 2009
      MOBILE =COMMUNICATION & SOCIAL
      Both natural parts of our life
    16. MOBILE PEOPLE © 2009
      USAGE = ATTRACTIVE, FUNCTIONAL & EASY TO USEServices have to offer utility and deliver results
    17. MOBILE PEOPLE © 2009
      OPPORTUNITY = BRINGING TOGETHER ELEMENTS THAT CO-EXIST
      Not much is ever invented from scratch
    18. Martin Wilson
      SVP Business Development
      e: mw@mobilepeople.com
      TOLDBODGADE 12, 1253 COPENHAGEN K, DENMARK
      COPENHAGEN - DENVER - LONDON
    SlideShare Zeitgeist 2009

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