Mobile Web Company Core Principles When Thinking Mobile (Dec 09)

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MobileWeb Company: 8 core principles when thinking about approaching mobile. Includes; Presence, Engagement, Discovery and Revenue.

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Mobile Web Company Core Principles When Thinking Mobile (Dec 09)

  1. 1. Mobileweb company © 2009<br />Specialists in generating high quality leads from the mobile internet<br />
  2. 2. Mobileweb company © 2009<br />8 Core Principles of MOBILE<br />
  3. 3. 1<br />Mobileweb company © 2009<br />MOBILE is already a reality that is growing by the day<br />
  4. 4. 2<br />Mobileweb company © 2009<br />MOBILE is another channel but it has very different characteristics to fixed online<br />
  5. 5. 3<br />Mobileweb company © 2009<br />MOBILE =COMMUNICATION & SOCIAL<br />Both natural parts of our life<br />
  6. 6. 4<br />Mobileweb company © 2009<br />PRESENCE = LOGICAL, RELEVANT & TRUSTABLEThe ’how’, ’why’ and ’what’ is so important<br />
  7. 7. 5<br />Mobileweb company © 2009<br />ENGAGEMENT = ATTRACTIVE, FUNCTIONAL & EASY TO USEServices have to offer utility and deliver results<br />
  8. 8. 6<br />Mobileweb company © 2009<br />DISCOVERY = ACCESSIBLE, COMPATIBLE & PERFORMANTSteps simply represent barriers<br />
  9. 9. 7<br />Mobileweb company © 2009<br />REVENUE = RELEVANT, INFLUENCING & ACTIONABLEEverything should firstly deliver value<br />
  10. 10. 8<br />Mobileweb company © 2009<br />REPORTING = KNOWLEDGE, COMPARISON & EVOLUTIONEverything in mobile is potentially measureable<br />
  11. 11. What we do<br />Mobileweb company © 2009<br />Specialise in generating high quality leads from the mobile internet.<br /><ul><li>Create valuable and contextually relevant content
  12. 12. Place that content in front of a consumer
  13. 13. Deliver valuable business leads to our partners </li></li></ul><li>Mobileweb company © 2009<br />To find out how we can support you in deliveringsignificant value from mobile get in touch.<br />e: martin@mobileweb.co.uk<br />

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