Indigo102  © 2010<br />Specialists in developing, marketing and commercialising mobile services<br />
Indigo102 © 2010<br />8 Core Principles of MOBILE<br />
1<br />Indigo102 © 2010<br />MOBILE is already a reality that is growing by the day<br />
2<br />Indigo102 © 2010<br />MOBILE is another channel  but it has very different characteristics to fixed online<br />
3<br />Indigo102 © 2010<br />MOBILE =COMMUNICATION & SOCIAL<br />Both natural parts of our life<br />
4<br />Indigo102 © 2010<br />PRESENCE = LOGICAL, RELEVANT & TRUSTABLEThe ’how’, ’why’ and ’what’ is so important<br />
5<br />Indigo102 © 2010<br />ENGAGEMENT = ATTRACTIVE, FUNCTIONAL & EASY TO USEServices have to offer utility and deliver r...
6<br />Indigo102 © 2010<br />DISCOVERY = ACCESSIBLE, COMPATIBLE & PERFORMANTSteps simply represent barriers<br />
7<br />Indigo102 © 2010<br />REVENUE = RELEVANT, INFLUENCING & ACTIONABLEEverything should firstly deliver value<br />
8<br />Indigo102 © 2009<br />REPORTING = KNOWLEDGE, COMPARISON & EVOLUTIONEverything in mobile is potentially measureable<...
Indigo102  © 2010<br />To find out how we can support you in deliveringsignificant value from mobile get in touch.<br />e:...
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Indigo102 core principles when thinking mobile (june 10)

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Core principles for publishers when thinking about mobile

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Indigo102 core principles when thinking mobile (june 10)

  1. 1. Indigo102 © 2010<br />Specialists in developing, marketing and commercialising mobile services<br />
  2. 2. Indigo102 © 2010<br />8 Core Principles of MOBILE<br />
  3. 3. 1<br />Indigo102 © 2010<br />MOBILE is already a reality that is growing by the day<br />
  4. 4. 2<br />Indigo102 © 2010<br />MOBILE is another channel but it has very different characteristics to fixed online<br />
  5. 5. 3<br />Indigo102 © 2010<br />MOBILE =COMMUNICATION & SOCIAL<br />Both natural parts of our life<br />
  6. 6. 4<br />Indigo102 © 2010<br />PRESENCE = LOGICAL, RELEVANT & TRUSTABLEThe ’how’, ’why’ and ’what’ is so important<br />
  7. 7. 5<br />Indigo102 © 2010<br />ENGAGEMENT = ATTRACTIVE, FUNCTIONAL & EASY TO USEServices have to offer utility and deliver results<br />
  8. 8. 6<br />Indigo102 © 2010<br />DISCOVERY = ACCESSIBLE, COMPATIBLE & PERFORMANTSteps simply represent barriers<br />
  9. 9. 7<br />Indigo102 © 2010<br />REVENUE = RELEVANT, INFLUENCING & ACTIONABLEEverything should firstly deliver value<br />
  10. 10. 8<br />Indigo102 © 2009<br />REPORTING = KNOWLEDGE, COMPARISON & EVOLUTIONEverything in mobile is potentially measureable<br />
  11. 11. Indigo102 © 2010<br />To find out how we can support you in deliveringsignificant value from mobile get in touch.<br />e: martin@indigo102.com<br />

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