Martin has been involved in digital media for over 12 years, during which time he gained a wealth of experience in the fixed line and mobile Internet, voice, and messaging. As Head of Mobile at Yell, one of the world’s leading directory publishers, he was responsible for developing mobile and media channel strategies and service propositions. In January 2008, Martin established Indigo 102, an independent consultancy, to drive interest in mobile Internet services and identify the business models and approaches that deliver positive results. Today, Indigo 102 works with leading directory publishers, media owners, and online service providers, helping them take their brands - and value propositions - to mobile.