Henrikriis Gosupermodel
Upcoming SlideShare
Loading in...5
×
 

Henrikriis Gosupermodel

on

  • 2,213 views

Gosupermodel, early days

Gosupermodel, early days

Statistics

Views

Total Views
2,213
Views on SlideShare
2,204
Embed Views
9

Actions

Likes
1
Downloads
7
Comments
0

1 Embed 9

http://www.slideshare.net 9

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Henrikriis Gosupermodel Henrikriis Gosupermodel Presentation Transcript

  • Presentation: By: Henrik Riis CEO watAgame
  • Who Am I?
    • 33 years
    • Formerly R&D Engineer with 7 years experience
    • Now CEO of watAgame ApS for 3,5 years
    • Burning for the combination of games and communities
  • watAgame in short?
    • Gamunities producer
    • Specialised in cross media mobile/web
    • Established in 2003
    • Based in Copenhagen, Denmark
    • 11 employees
    • 9 products in more than 10 languages
  • What are Indie games?
    • Indie games are video games that are created independently of the financial backing of a large publishing company. These games generally have a small or non-existent budget and are often primarily available online or through friend-to-friend sharing [Wikipedia.com 28.10-2006]
  • Why Indie games?
    • It can be financially viable to be independent:
    • Easy distribution - Worldwide distribution via internet
    • Cheap production - Games relying on great game play rather than 3d graphics and actor voice overs can be very cheap to produce
    • Easy sales - Direct sales to end-user via mobile, paypal etc.
  • Examples of profitable indies
      • Neopets.com
      • Habbo.com
      • Puzzlepirates.com
      • Runescape.com
  • Why Indie games?
    • It is easier to get started:
    • Low start up costs
    • Few people needed
    • No expensive tool kits needed (Nintendo, Playstation)
    • No high level partnerships needed
  • Why Indie games?
    • It is the most creative approach:
    • Working with large corporations limits creative freedom
      • They have a lot to loose!
      • Published games are locked in a few financially proven genres
    • Virality is paramount
      • Games that re-invent
      • Games that challenge
      • Games that surprise
    • Creativity must make up for all money can buy
  • A mobile RPG multiplayer universe
    • Era of Eidolon
    • A multiplayer RPG series for mobile phones
    • Seven games in the series so far
    • Launched in seven major languages
    • 96.000 heroes from 55 countries
    • Published through mobile content aggregators
  • A mobile RPG multiplayer universe
  • Girls cross media universe
  • What is goSupermodel ?
    • A virtual space for girls to meet!
    • A community game centered on fashion
    • A world full of fabulous clothes, fantastic haircuts and cool accessories
    • Cross media – mobile/web
    • Boys are not allowed!
  • Reaching the girls
    • Supplying them with means for:
    • Social relations
    • Communication
    • Being creative
    • Playing simple games
  • Game features
    • Dolling
    • Multiplayer games
    • Community elements
    • Fashion content
    • A safe environment
    • Tutorial and help
  • Dolling
    • 20+ billion possible combinations!
    • Girls love styling and want to be unique!
    • Clothes, hair and accessories can be customized
    • Product placement of Branded clothing
  • Multiplayer photo shoots
    • Four player multiplayer game
    • Style/fashion element
    • Communication is key
    • A place to meet
  • Community elements
    • Friend lists
    • In-game mail
    • Forum
    • Blogs with pictures
    • Picture upload
    • Competitions with real prizes
    • Chat (web only)
  • Stickiness through relations
    • Being on friend lists
    • Best friends
    • Virtual hugs
    • Gifts
    • Player rating each others content
    • High scores
  • Game system to encourage behaviour
    • Goal:
    • Create friendly community
    • High quality user contributed content
    • Solution:
    • Popularity parameter
  • Game system to encourage behaviour
    • Goal:
    • Encourage socialisation
    • Solution:
    • Communicative multiplayer game
    • Popularity parameter
  • Somewhere safe!
    • A combination of admins and moderators supervise community
    • All pictures are screened
    • Email- and phone number filter
    • Offensive word filter
    • Auto recognition system: Bad users, predators & hackers
  • Cross media
    • Critical mass gained fast through web media
    • Excellent billing solution through mobile
    • Cross media users have:
      • Longer average lifetime
      • Increased session time per day
      • Higher expenditure on virtual items
  • Business model
    • Free access:
      • Reaching an elusive target group
      • Generating rapid viral spread
    • Earnings from:
      • In-game sales of virtual goods
        • Weekly Player Spending limit
      • Advertising sales
  • Virtual goods
    • Game credits lets users buy:
    • Clothing
    • Haircuts
    • Accessories
    • Messages to all
    • Photographer pictures
    • Picture upload
    • Gifts
  • Advertising sales
    • Banner impressions
    • Sponsored competitions
    • Customized campaigns
  • Our outset for development
    • Create a concept that puts us in the drivers seat:
      • Uses our existing development platform
      • has a good business potential
      • is independent of middle men
      • does not require “deals” with slow organizations
      • is born viral
      • has global appeal
      • uses a public brand
  • Our creative process
    • Step 1:
    • Find out whats cooking:
    • ” The harder I work the luckier I seem to be getting”
    • Get an international games related network
    • Plug in!
      • Talk to investors
      • Talk to industry colleguages
      • Talk to universities
      • Look at other succes products
      • Browse the web
      • Read blogs
      • Watch TV
      • Read studies
      • Play games
  • Our creative process
    • Step 2:
    • Create our own recipe:
    • Define who we are cooking for
    • Ask customer what they want – then give them something else
    • Review other peoples recipes for target group
    • Find out what flavour we want
    • Brainstorm - Create an all new dish
      • Add own special ingredient
    • Present recipe to target group
    • Review and refine recipe
  • Our creative process
    • Step 3:
    • Get cooking
    • Build an alpha – as early as possible
    • Create a focus group:
      • Get their opinions
      • Watch them play - just watch
    • Build the beta version
    • Test, balance and refine
    • Never be afraid to pull the plug
  • Our creative process
    • Step 4:
    • Serve it
    • Set it live
    • Use guerilla marketing
    • Measure on everything!
      • Keep refining!
    • Spice it up – add more flavours
    • Create side dishes
  • ? Henrik Riis CEO – watAgame