E-coaching bij e-commerce (Indie Group op DMF11)

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E-coaching bij e-commerce (Indie Group op DMF11)

  1. 1. DMF 2011<br />Optimising<br />your webshop<br />with e-coaching<br />www.indiegroup.be<br />
  2. 2. Cis Scherpereel<br />e-coach<br />cis@indiegroup.be<br />@ster_k<br />@indie_group<br />
  3. 3. Indie Group<br />websites | e-commerce | e-coaching<br />
  4. 4.
  5. 5. What is e-coaching?<br />Step by step follow up.<br /><ul><li> Reports
  6. 6. Advice
  7. 7. Brainstorm sessions
  8. 8. Workshops</li></ul>1 goal: sell more with less effort<br />
  9. 9. What is e-coaching?<br />TECHNOLOGY<br />E-COACHING<br />THE PLAN<br />
  10. 10. Why e-coaching?<br />Difficulties before startup<br /><ul><li> It takes longer than I thought (23%)
  11. 11. I simply do not have the time (20%)</li></ul>Difficulties after launch<br /><ul><li> Attracting visitors to the store (43%)
  12. 12. It’s hard to make a marketing plan (26%)</li></ul>Source: trendbox<br />
  13. 13. Optimising conversions<br />Intentions of the visitor vs. task completion<br />Task completion is decreasing from “Learn” to“Buy” Optimising the conversions = increasing task completion.<br />Bron: iPerceptions – Retail/E-commerce industry Report Q2, oktober 2009<br />
  14. 14. Reduce drop outs<br />
  15. 15. E-commerce = 360°<br />BUSINESS<br />PLAN<br />
  16. 16. E-commerce = 360°<br />BUSINESS<br />PLAN<br />
  17. 17. E-commerce = 360°<br />BUSINESS<br />PLAN<br />
  18. 18. E-commerce = 360°<br />BUSINESS<br />PLAN<br />
  19. 19. Workshops<br />SEO / SEA<br />SOCIAL SHOPPING<br />PROMOTIONS<br />EMAIL MARKETING<br />THE<br />PLAN<br />CRM<br />PRODUCT PRESENTATION<br />AUTOMATISATIE<br />ANALYTICS<br />
  20. 20. The e-commerce flywheel<br />E-commerce becomes interesting when<br />there is a will to optimise continuously.<br />THE PLAN<br />E-COACHING<br />TECHNOLOGY<br />
  21. 21. Some cases…<br />www.vinomundo.be<br />
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  24. 24.
  25. 25.
  26. 26.
  27. 27. Some cases…<br />Beergiftsbelgium.be<br />
  28. 28.
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  32. 32. DMF 2011<br />Thank you.<br />www.indiegroup.be<br />cis@indiegroup.be<br />

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