Online Video Platforms
Workflow, Tools and Technologies
Aby Rao
twitter @indiefilmshow

Uses of Online Video
• Sales & Marketing
• Product and Brand Effectiveness
• Customer Service and Support

Sales & Marketing

Product and Brand
Effectiveness

Customer Service &
Support

Let’s look at some
numbers...

This session is NOT
• About streaming to Television
• About Digital Asset Management
• About Content Delivery/Distribution
Network
• About codecs or compression
technology

Online Video Platform
• Definition according to Streaming
Media Magazine
“An online video platform is a free or
fee-based self-service platform that
offers hosting, encoding, customizable
& embeddable players, and metrics for
organizations that wish to upload and
distribute their own video content.”

OVP Landscape
AudioVideoweb Viddler
Miro
Cool Streaming KIT Digital Kyte Grab Networks
Bits on the Run Kaltura Veeple Mogulus Revver
Magnify network
Dailymotion VMIX Episodic
World TV Motionbox
Blinkotv.com Grab Networks Delve Networks
Facebook
TVUnetworks Vidego Tvinci
castfire thePlatform Grid Networks
Twistage Narrowstep Recast Digital
blip.tv SmugMug
Sorenson Media Kaltura Vimeo
BroadAngle OnStream
Feedroom Fliqz
Brightcove Unicorn Media Media
Kick Apps
Endavo Media
Datmedia Datpresenter Unikron Ooyala
Google Video KIT Digital
VISUALPLANT VerticalStreaming Origin Digital
Kick Apps Maven.net
Ustream.tv
Grid Networks VideoPublishing.com Permission
RADVISION TV
YouTube

Types of Online Video
Platform
• Do it yourself model (DIY)
• User Generated Content model(UGC)
• Software as a Service model (SaaS)

Workflow
• Ingestion
• Management
• Delivery
• Interaction
• Analysis

Ingestion
• Upload from computer
• Tag the content
• Related content and information
• File conversion and transcoding

Ingestion UI

Management
• Multi upload
• Content Management System
• User Moderation
• Channel Creation
• Ad Serving
• Permission Settings
• Billing and Accounts Setting

Delve Networks
Channels UI

Delve Networks -
Creating player

Delve Networks Player
Builder

Delve Networks Settings
Page

Delivery
• Browser Video Players
• Podcast
• RSS Feeds
• Download Manager
• Media Players

Media Players

Interaction
• Player Controls
• Commenting
• User Experience: Publishers &
Viewers
• Transcription

User Experience
Heatmap study
Source: http://www.useit.com/alertbox/video.html

Adobe Premiere’s
transcription tool

Example of transcription
offered by dotSub.com

Analysis
Video Search Engine Optimization
• Decide where to promote your video
• Have a clear focus of your audience by
demographics
• List out your keywords carefully and
no misleading keywords please
• Include RSS feed
• Produce good content!

Analysis Tools
• Video Metrics: Tube Mogul
• Revenue Metrics: blip.tv

Case Study: Kaltura Open Source
Video Platform
• Demo
• Kaltura Management Console
• Media Editor
• Advanced Media Editor

Future of Online Video
• Online Video + Virtual Reality
• Google Audio Indexing