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Evaluating Online Video Platforms
 

Evaluating Online Video Platforms

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For several educational institutions, YouTube serves the purpose of an online video-sharing website. As video content grows, new challenges emerge with respect to management and organization. Some of ...

For several educational institutions, YouTube serves the purpose of an online video-sharing website. As video content grows, new challenges emerge with respect to management and organization. Some of the challenges faced by institutions with large volume of video content include decentralization of video management, pricing, marketing, web metrics, server traffic, and scalability. Migrating to a video platform can alleviate some of these challenges. Deciding on the right platform can be a daunting task. This presentation highlights various decision-making steps in selecting the right platform that meets institutional requirements.

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    Evaluating Online Video Platforms Evaluating Online Video Platforms Presentation Transcript

    • Evaluating Online Video Platforms EDUCAUSE Southeast Regional Conference 2010 Aby Rao Web Application Developer Division of Student Affairs Duke University aby.rao@duke.edu @indiefilmshow Thursday, June 3, 2010
    • Presenter Introduction • Web Developer, Student Affairs • Content Producer • Background in TV Management, Library Science and Computer Science Thursday, June 3, 2010
    • Online Video • Compressed video that can be put on the web for viewing. -Tufts University, Educational Media Center • Streaming media is sound (audio) and pictures (video) that are transmitted on the Internet in a streaming or continuous fashion, using data packets. The most effective reception of streaming media requires some form of broadband technology such as cable modem or DSL. -National Educational Telecommunications Association • Related jargons: Streaming Media, Web Video, Progressive download Thursday, June 3, 2010
    • Applications of Online Video • Teaching and Learning such as recorded class presentations, video projects, online blogs • Communication • Sales • Distance Education and Online learning • Student Activities: clubs, associations etc • Alumni & Athletics • Events and Conferences • Emergency Preparedness Thursday, June 3, 2010
    • Teaching and Learning • MIT Open Courseware Thursday, June 3, 2010
    • Communication • TED Talks Thursday, June 3, 2010
    • Sales • Lynda Thursday, June 3, 2010
    • Online Learning • NCSU Engineering Thursday, June 3, 2010
    • Student Activities • PSU, Newspaper Thursday, June 3, 2010
    • Alumni and Athletics • University of Virginia Thursday, June 3, 2010
    • Events and Conferences • National Council for Science and the Environment Thursday, June 3, 2010
    • Emergency Preparedness • University of California TV Thursday, June 3, 2010
    • Online Video Platform • Definition according to Streaming Media Magazine “An online video platform is a free or fee- based self-service platform that offers hosting, encoding, customizable & embeddable players, and metrics for organizations that wish to upload and distribute their own video content.” Thursday, June 3, 2010
    • OVP Landscape Thursday, June 3, 2010
    • OVP Landscape Thursday, June 3, 2010
    • Components of OVP • Ingestion • Management • Delivery • Interaction • Analysis Thursday, June 3, 2010
    • Ingestion Thursday, June 3, 2010
    • Ingestion ➡ Upload from computer ➡ Tag the content ➡ Related content and information ➡ File conversion and transcoding Thursday, June 3, 2010
    • Management Thursday, June 3, 2010
    • Management ➡ Multiple upload ➡ Channel Creation ➡ Player Customization ➡ Bandwidth Usage ➡ Billing and Accounts Setting ➡ User Management Thursday, June 3, 2010
    • Management ➡ Multiple upload ➡ Channel Creation ➡ Player Customization ➡ Bandwidth Usage ➡ Billing and Accounts Setting ➡ User Management Thursday, June 3, 2010
    • Management ➡ Multiple upload ➡ Channel Creation ➡ Player Customization ➡ Bandwidth Usage ➡ Billing and Accounts Setting ➡ User Management Thursday, June 3, 2010
    • Management ➡ Multiple upload ➡ Channel Creation ➡ Player Customization ➡ Bandwidth Usage ➡ Billing and Accounts Setting ➡ User Management Thursday, June 3, 2010
    • Management ➡ Multiple upload ➡ Channel Creation ➡ Player Customization ➡ Bandwidth Usage ➡ Billing and Accounts Setting ➡ User Management Thursday, June 3, 2010
    • Delivery Thursday, June 3, 2010
    • Delivery ➡ Browser Video Players ➡ Podcast ➡ Download Manager Thursday, June 3, 2010
    • Delivery ➡ Browser Video Players ➡ Podcast ➡ Download Manager Thursday, June 3, 2010
    • Delivery ➡ Browser Video Players ➡ Podcast ➡ Download Manager Thursday, June 3, 2010
    • Delivery ➡ Browser Video Players ➡ Podcast ➡ Download Manager Thursday, June 3, 2010
    • Delivery ➡ Browser Video Players ➡ Podcast ➡ Download Manager Thursday, June 3, 2010
    • Interaction Thursday, June 3, 2010
    • Interaction ➡ Player Design & Controls ➡ Commenting ➡ Social Media ➡ Captioning/ Subtitles Thursday, June 3, 2010
    • Interaction ➡ Player Design & Controls ➡ Commenting ➡ Social Media ➡ Captioning/ Subtitles Thursday, June 3, 2010
    • Interaction ➡ Player Design & Controls ➡ Commenting ➡ Social Media ➡ Captioning/ Subtitles Thursday, June 3, 2010
    • Interaction ➡ Player Design & Controls ➡ Commenting ➡ Social Media ➡ Captioning/ Subtitles Thursday, June 3, 2010
    • Interaction ➡ Player Design & Controls ➡ Commenting ➡ Social Media ➡ Captioning/ Subtitles Thursday, June 3, 2010
    • Analysis Thursday, June 3, 2010
    • Analysis ➡ Video Metrics ➡ Revenue Metrics Thursday, June 3, 2010
    • Analysis ➡ Video Metrics ➡ Revenue Metrics Thursday, June 3, 2010
    • Analysis ➡ Video Metrics ➡ Revenue Metrics Thursday, June 3, 2010
    • Analysis ➡ Video Metrics ➡ Revenue Metrics Thursday, June 3, 2010
    • Analysis ➡ Video Metrics ➡ Revenue Metrics Thursday, June 3, 2010
    • Decision-making Needs and Requirements Team Structure Demos and Reviews Total Cost Thursday, June 3, 2010
    • Evaluation Planning* Needs and Requirements * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
    • Evaluation Planning* Needs and Requirements ✓ No. of websites to support * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
    • Evaluation Planning* Needs and Requirements ✓ No. of websites to support ✓ Planning and Implementation timeframe * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
    • Evaluation Planning* Needs and Requirements ✓ No. of websites to support ✓ Planning and Implementation timeframe ✓ Video publishing frequency * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
    • Evaluation Planning* Needs and Requirements ✓ No. of websites to support ✓ Planning and Implementation timeframe ✓ Video publishing frequency ✓ No. of videos to be published * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
    • Evaluation Planning* Needs and Requirements ✓ No. of websites to support ✓ Planning and Implementation timeframe ✓ Video publishing frequency ✓ No. of videos to be published ✓ Length of Content * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
    • Evaluation Planning* Needs and Requirements ✓ No. of websites to support ✓ Planning and Implementation timeframe ✓ Video publishing frequency ✓ No. of videos to be published ✓ Length of Content ✓ No. of Expected visits * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
    • Evaluation Planning* Needs and Requirements ✓ No. of websites to support ✓ Planning and Implementation timeframe ✓ Video publishing frequency ✓ No. of videos to be published ✓ Length of Content ✓ No. of Expected visits ✓ No. of Streams * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
    • Evaluation Planning* Needs and Requirements ✓ No. of websites to support ✓ Planning and Implementation timeframe ✓ Video publishing frequency ✓ No. of videos to be published ✓ Length of Content ✓ No. of Expected visits ✓ No. of Streams ✓ Requirements for video player design and control * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
    • Evaluation Planning (contd.) Needs and Requirements Thursday, June 3, 2010
    • Evaluation Planning (contd.) Needs and Requirements ✓ Requirements for video players Thursday, June 3, 2010
    • Evaluation Planning (contd.) Needs and Requirements ✓ Requirements for video players ✓ Do you need to monetize your video? Thursday, June 3, 2010
    • Evaluation Planning (contd.) Needs and Requirements ✓ Requirements for video players ✓ Do you need to monetize your video? ✓ Integration Thursday, June 3, 2010
    • Evaluation Planning (contd.) Needs and Requirements ✓ Requirements for video players ✓ Do you need to monetize your video? ✓ Integration ✓ With your current Content Management System? Thursday, June 3, 2010
    • Evaluation Planning (contd.) Needs and Requirements ✓ Requirements for video players ✓ Do you need to monetize your video? ✓ Integration ✓ With your current Content Management System? ✓ With an analytics system? Thursday, June 3, 2010
    • Evaluation Planning (contd.) Needs and Requirements ✓ Requirements for video players ✓ Do you need to monetize your video? ✓ Integration ✓ With your current Content Management System? ✓ With an analytics system? ✓ With Active Directory or Lightweight Directory Access Protocol (LDAP)? Thursday, June 3, 2010
    • Evaluation Planning (contd.) Needs and Requirements ✓ Requirements for video players ✓ Do you need to monetize your video? ✓ Integration ✓ With your current Content Management System? ✓ With an analytics system? ✓ With Active Directory or Lightweight Directory Access Protocol (LDAP)? ✓ Other capabilities such as Closed Captioning, Social Media etc. Thursday, June 3, 2010
    • Evaluation Planning (contd.) Team Structure • Content Producers : responsible for content ingestions • Developers: responsible for technical well- being of the platform • Sales Managers (optional): responsible for advertising revenue and strategies • Business Manager: responsible for overall marketing and media strategy Thursday, June 3, 2010
    • Evaluation Planning (contd.) Demos and reviews • Contact sales engineers • Review white papers and other technical information • Review customer feedback • Ask for trial period • Discuss any product customization Thursday, June 3, 2010
    • Evaluation Planning (contd.) Total Cost Buy Build Thursday, June 3, 2010
    • Build vs. Buy • Do-it-yourself • Development and maintenance cost • Dedicated technical staff Thursday, June 3, 2010
    • Building Options • Drupal Modules • MediaFront • Video • Wordpress • Video Plugin by Oliver Wunder • Flash Video Player by Joshua Eldridge • Smart Video Plus • VideoPress (as of 06/01/2010: $59.95/year) Thursday, June 3, 2010
    • Buying Costs Source: Veeple.com Thursday, June 3, 2010
    • Resources • Online Video SEO http://www.reelseo.com • Online Video Resources http://www.onlinevideo.net • Online Video News http://newteevee.com/ • Trends and new technologies http://www.streamingmedia.com • Video Platform comparison http://www.vidcompare.com • Captioning and Subtitles http://wac.osu.edu/examples/youtube-player-controls/ Thursday, June 3, 2010