The Lifestyle CEO: How to break all the rules, build your own corporate ladder and create the life you love!
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The Lifestyle CEO: How to break all the rules, build your own corporate ladder and create the life you love!

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This presentation and accompanying mini-retreat exercise was delivered by Donna Maria Coles Johnson at the 2013 edition of The Soapmasters in New York City on September 15, 2013.

This presentation and accompanying mini-retreat exercise was delivered by Donna Maria Coles Johnson at the 2013 edition of The Soapmasters in New York City on September 15, 2013.

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The Lifestyle CEO: How to break all the rules, build your own corporate ladder and create the life you love! Presentation Transcript

  • 1. The Lifestyle CEO Break all the rules! Build your own corporate ladder! Create the life you love! Presented by Donna Maria at SoapMasters September 15, 2013 | SOHO, NewYork City Sunday, September 15, 2013
  • 2. What We Will Do Today 2 http://www.youtube.com/watch?v=P0zVPZBykSE Sunday, September 15, 2013
  • 3. We are going to feel happy of ourselves!! • Learn to celebrate each. and. every. victory. 3 Sunday, September 15, 2013
  • 4. We are going to feel happy on ourselves!! • Learn to celebrate each. and. every. victory. • Get increased clarity on your personal mission and vision 4 Sunday, September 15, 2013
  • 5. We are going to feel happy on ourselves!! • Learn to celebrate each. and. every. victory. • Get increased clarity on personal mission and vision -- FOCUS! • Translate that into your business idea 5 Sunday, September 15, 2013
  • 6. We are going to feel happy on ourselves!! • Learn to celebrate each. and. every. victory. • Get increased clarity on personal mission and vision • Translate that into your business idea • What you are going to do to make money with that idea 6 Sunday, September 15, 2013
  • 7. We are going to feel happy on ourselves!! • Learn to celebrate each. and. every. victory. • Get increased clarity on personal mission and vision • Translate that into your business idea • What you are going to do to make money with that idea • Create a platform on which all can rest, now and into the future 7 Sunday, September 15, 2013
  • 8. My Journey, Part 1 • Attorney: 1986-1995: looking around • Learned to make soap: 1995: Nancy Brown Manville • Maria Grace: 1996-1998 (really needed a vacation; pulled) • Attorney: 1998: Defining moment • South Africa: 1999 • Attorney: 2000 • Author: 2000 • Handmade Toiletries Network: Became a Lifestyle CEO 8 Sunday, September 15, 2013
  • 9. My Journey, Part 2 • Vanessa Grace: 2001 • Brooks Benjamin: 2003 • Handmade Beauty Network: 2003 • Layoff: 2004 • Move to North Carolina 2005 • Indie Beauty Network: 2008 • Indie Business Network: 2013 9 Sunday, September 15, 2013
  • 10. What is a Lifestyle CEO? • “A person who owns a business not only for financial reasons, but also to enjoy the benefits of • entrepreneurship • independence • flexibility • fun” • A Lifestyle CEO is the CEO of her life and her business, and she leads both on her own terms. • She is not afraid to shine! 10 Sunday, September 15, 2013
  • 11. Vision • The overarching long-term effect you want your life to have • What will be different about the world, or about certain people in the world, because you were here for a while? • My vision: that no woman would be in a position where she feels she cannot take care of herself and her children 11 Sunday, September 15, 2013
  • 12. PutYourVision in Context:What Kind of Life Will You Need To Live To Execute ThatVision? • How much money and time will you need to execute the vision? • Will you be married? To whom? Children? Elderly or sick parents or relatives? • Living arrangements? City? Country? • Part-time business with a full time job or vice versa? • Lots of employees or more hands on? • Do you like making things? Are you artsy? • Do you want an online or physical location? Both? 12 Sunday, September 15, 2013
  • 13. Mission • What you do, and how you do it; how you execute your vision • What do you do every day to share your gifts • How do you serve others? (Does not have to be business) • I help women maximize their potential through small business ownership • I successfully integrate life, family and business, without compromise 13 Sunday, September 15, 2013
  • 14. • We believe in buying ingredients only from companies that do not *commission tests on animals and in testing our products on humans. • We invent our own products and fragrances, we make them fresh by hand using little or no preservative or packaging, using only vegetarian ingredients and tell you when they were made. • We believe in happy people making happy soap, putting our faces on our products and making our mums proud. • We believe in long candlelit baths, sharing showers, massage, filling the world with perfume and in the right to make mistakes, lose everything and start again. • We believe our products are good value, that we should make a profit and that the customer is always right. • We also believe words like 'Fresh' and 'Organic' have an honest meaning beyond marketing. 14 Sunday, September 15, 2013
  • 15. As a Lifestyle CEO,You Will Go Through Three Stages • Break all the rules: Phase I • Build your own corporate ladder: Phase II • Create the life you love: Phase III 15 Sunday, September 15, 2013
  • 16. Break All the Rules (you are a caterpillar: Years 1 to 3/4) • Changing the way you think about the connection between the life you want and the way you will finance it • Focusing on creating life vision, building a business around it • You are searching, discovering what’s right forYOU • Honing your passion and ideas into a model that makes money • Gathering knowledge, trying lots of new things • Thirsting for community, encouragement, inspiration; new relationships • Just bring in the cash, from any sale, from anywhere • Finding your sweet spot, identifying your niche • Building your network! Referrals, markets, events, social media, etc. • Survival 16 Sunday, September 15, 2013
  • 17. BuildYour Own Corporate Ladder (you are a cocoon: Years 3/4 to 6/7) • You begin to thrive as your hard shell begins to take shape • You learn how to fail fast • Money is coming in; you start making big shifts and adjustments • Begin to be more selective in life and business (80/20 ...) • You begin to see life beyond your original plan • You are excited, you are establishing yourself • Opportunities to expand; a time of possibility • Systems become more important (can get messy) • Priority management becomes more important • You are on your way to leverage ... 17 Sunday, September 15, 2013
  • 18. Create the LifeYou Love (you are a butterfly: Years 8/10+) • Own the responsibility to share your gifts with the world • Be an outstanding role model of achievement • Be a recognized, credible and authoritative leader • Leverage your experience to create new opportunities • Stand for your principles, influence others • Collaborate in parity with others • Rise to your own level, and require others to do so as well • Create additional streams of income, yes. 18 Sunday, September 15, 2013
  • 19. Exercise 1 page each, name at top | 3 sections • Vision: what is the vision for your life (overarching long term effect)? • Mission (and main product): how will you execute that vision; pick one product or service and price it • Exposure: how will you share that product with the world? how will you market it? 19 Sunday, September 15, 2013
  • 20. Join Indie Business Network! • Two Tracks • Indie Protégé • monthly Success Calls with my hand-selected experts • Full Member • monthly Success Calls • private Facebook community • Access Q+A Calls with me • Member makeovers • Discounts on learning and mentoring programs • Audios, videos and other resources to help you grow and lead 20 Sunday, September 15, 2013
  • 21. Join me on #IndieCruise! 21 http://www.IndieCruise.com Sunday, September 15, 2013
  • 22. Indie Business Network http://www.indiebusinessnetwork.com (704) 291-7280 FIND ME! Facebook: http://facebook.com/indiebusinessfans Twitter: http://twitter.com/indiebusiness Public Social: http://www.indiebusinessnetwork.net Sunday, September 15, 2013