Branding: It’s Not Just For Cows! Training Module 5: Developing a Brand art Where business meet. &

Why Do Artists Care About Branding? Your brand is one of the foundations of your business. Your brand will either enhance your bottom line or detract from it. Your brand will cause people to buy your products or cause them not to buy your products (and tell others not to buy them!) No matter how good your products are, your brand must be even better!

Your brand is one of the foundations of your business.

Your brand will either enhance your bottom line or detract from it.

Your brand will cause people to buy your products or cause them not to buy your products (and tell others not to buy them!)

No matter how good your products are, your brand must be even better!

The Beginning: Questions To Ask What lasting impressions do you want to be created in the minds of other people? How do you want people to remember you and what you have to offer, and how do you want them to describe those things to others? What do you want people to think of first when they encounter you and your products or services? Start with your brand name(s)

What lasting impressions do you want to be created in the minds of other people?

How do you want people to remember you and what you have to offer, and how do you want them to describe those things to others?

What do you want people to think of first when they encounter you and your products or services?

Start with your brand name(s)

Thomas Kinkade: Painter One person can have multiple brand identities.

Garth Brooks: Entertainer Some brands are actually fictional people.

Oprah Winfrey: Media Personality One person can have multiple brands to sell different types of things.

Step One: Define The Brand Image Sexy: Victoria’s Secret Conservative: Burberry Dependable: Bank of America Wholesome: Jon & Kate (??) Modern: Mark by Avon Tough: Ford Trucks Shocking: Marilyn Manson

Sexy: Victoria’s Secret

Conservative: Burberry

Dependable: Bank of America

Wholesome: Jon & Kate (??)

Modern: Mark by Avon

Tough: Ford Trucks

Shocking: Marilyn Manson

Step Two: Transfer The Brand Image Put your brand image into tangible, fixed format Brand Name Logo Color options Shapes Textures

Put your brand image into tangible, fixed format

Brand Name

Logo

Color options

Shapes

Textures

Red Alert: Own Your Brand!! Be Original, Avoid Legal Trouble Down the Road United States Patent & Trademark Office http://www.uspto.gov Check to ensure that your new brand name does not infringe on someone else’s Be original Domain Names and Search Engines Check to see if the brand name is already in use anywhere else

Be Original, Avoid Legal Trouble Down the Road

United States Patent & Trademark Office

http://www.uspto.gov

Check to ensure that your new brand name does not infringe on someone else’s

Be original

Domain Names and Search Engines

Check to see if the brand name is already in use anywhere else

Step Three: Convey The Brand Image Personally Professionally Socially Website FaceBook Twitter Galleries and Public Appearances Publications (books, brochures, features) Your Blog (this is critical)

Personally

Professionally

Socially

Website

FaceBook

Twitter

Galleries and Public Appearances

Publications (books, brochures, features)

Your Blog (this is critical)

Step 4: Live The Image Become the brand you have defined. Live it, breathe it, convey it everywhere you go. Business cards Quotes used in the media People you interact with The things you say and do What you say and write and where you say and write it Pictures

Become the brand you have defined.

Live it, breathe it, convey it everywhere you go.

Business cards

Quotes used in the media

People you interact with

The things you say and do

What you say and write and where you say and write it

Pictures

Donna Maria Coles Johnson Enjoy your life! Build your business! Have your way! http://www.IndieBusinessBlog.com (704) 291 7280 [email_address]

Donna Maria Coles Johnson

Enjoy your life!

Build your business!

Have your way!

http://www.IndieBusinessBlog.com

(704) 291 7280

[email_address]