Branding For Artists, Crafters & Small Business Owners

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    Branding For Artists, Crafters & Small Business Owners - Presentation Transcript

    1. Branding: It’s Not Just For Cows! Training Module 5: Developing a Brand art Where business meet. &
    2. Why Do Artists Care About Branding?
      • Your brand is one of the foundations of your business.
      • Your brand will either enhance your bottom line or detract from it.
      • Your brand will cause people to buy your products or cause them not to buy your products (and tell others not to buy them!)
      • No matter how good your products are, your brand must be even better!
    3. The Beginning: Questions To Ask
      • What lasting impressions do you want to be created in the minds of other people?
      • How do you want people to remember you and what you have to offer, and how do you want them to describe those things to others?
      • What do you want people to think of first when they encounter you and your products or services?
      • Start with your brand name(s)
    4. Thomas Kinkade: Painter One person can have multiple brand identities.
    5. Garth Brooks: Entertainer Some brands are actually fictional people.
    6. Oprah Winfrey: Media Personality One person can have multiple brands to sell different types of things.
    7. Step One: Define The Brand Image
      • Sexy: Victoria’s Secret
      • Conservative: Burberry
      • Dependable: Bank of America
      • Wholesome: Jon & Kate (??)
      • Modern: Mark by Avon
      • Tough: Ford Trucks
      • Shocking: Marilyn Manson
    8. Step Two: Transfer The Brand Image
      • Put your brand image into tangible, fixed format
        • Brand Name
        • Logo
        • Color options
        • Shapes
        • Textures
    9. Red Alert: Own Your Brand!!
      • Be Original, Avoid Legal Trouble Down the Road
      • United States Patent & Trademark Office
        • http://www.uspto.gov
        • Check to ensure that your new brand name does not infringe on someone else’s
        • Be original
      • Domain Names and Search Engines
        • Check to see if the brand name is already in use anywhere else
    10. Step Three: Convey The Brand Image
      • Personally
      • Professionally
      • Socially
      • Website
      • FaceBook
      • Twitter
      • Galleries and Public Appearances
      • Publications (books, brochures, features)
      • Your Blog (this is critical)
    11. Step 4: Live The Image
      • Become the brand you have defined.
      • Live it, breathe it, convey it everywhere you go.
        • Business cards
        • Quotes used in the media
        • People you interact with
        • The things you say and do
        • What you say and write and where you say and write it
        • Pictures
      • Donna Maria Coles Johnson
      • Enjoy your life!
      • Build your business!
      • Have your way!
      • http://www.IndieBusinessBlog.com
      • (704) 291 7280
      • [email_address]
    SlideShare Zeitgeist 2009

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