Alabama marketing-strategies-for-handmade-entrepreneurs

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  • 1. Top 10 Marketing Success StrategiesFor Handmade EntrepreneursAlabama Soap & Candle Association MeetingJune 8, 2013 | Prattville,AlabamaPresented byDonna Maria Coles JohnsonSaturday, June 8, 2013
  • 2. Who Am I Talking With Today?2Saturday, June 8, 2013
  • 3. How AreYou Marketing?•3Saturday, June 8, 2013
  • 4. What AreYour Marketing Challenges?4Saturday, June 8, 2013
  • 5. These strategies are ...• Basic and simple - anyone can do them• Efficient - you do have enough time to do thesethings• But remember ...• You have to try a few different things• You must set aside the time• You must be consistent• You must have a good site and product pics5Saturday, June 8, 2013
  • 6. #1: See and know who yourcustomers are• Online• Facebook,Twitter• Forums and discussion groups• Offline• markets, fairs and craft shows• networking groups and special events6Saturday, June 8, 2013
  • 7. #2: Engage and embraceyour customers• Let’s go fishing!• Get to know them• Show them you want to serve them, toenhance their lives• Ask questions, share quotes, share usefularticles• Be personal too7Saturday, June 8, 2013
  • 8. Results?• First, it’s all customer service!• They’ll appreciate you -- others must knowyou care about them before they will careabout you!• They’ll tell their friends (passive/proactive)• More opportunities to showcase how youcan serve them8Saturday, June 8, 2013
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  • 12. #3: Catch and captureyour customers• Invite them to come to your site and get somecomplimentary advice or samples• Get their contact information and permission tocontact them again!• Email address (or not) in exchange for e-bookor complimentary report, or email newsletteror blog subscription; cell number for texts• Street address12Saturday, June 8, 2013
  • 13. #4: Keep them engaged• Keep fishing• Get to know them even better; let themget to know you• Serve them - this is a form of customerservice after all13Saturday, June 8, 2013
  • 14. #5: Sell and deliver toyour customers!• S: See and know• E: Engage and embrace• C: Catch and capture• K: Keep them engaged• S: Sell and deliver• Target customers, who are engaged + good qualityproducts to sell to them + consistent marketing =sales!14Saturday, June 8, 2013
  • 15. #6: Be Intentional WithFacebook• Market from your Facebook business page• Don’t market so much to your industrypeers - find places where your customershang out• Use Facebook to sell products• Set an egg timer :)15Saturday, June 8, 2013
  • 16. #7: Email Newsletters•••• http://www.myemma.com16Saturday, June 8, 2013
  • 17. Email Newsletters• Bi-monthly• Consistent format• Colorful, branded template• Pictures!• Mix of sales and non-sales content• Share at Facebook page,Twitter, etc.17Saturday, June 8, 2013
  • 18. #8: Blog• Free• Easy• Flexible• Shareable• Fun• Drives traffic18Saturday, June 8, 2013
  • 19. 10 Super Easy Blog Posts191.A beautiful finished product2.The sunset3.The UPS man who picks up your packages4.The new fragrance oils that just arrived5.What’s for dinner?6.The latest thing learned on your business journey6.Your garden7.Your farmer’s market and craft show fun8.What people discussed on your Facebook page9.A new trend or industry news10. How much fun you had at this conference!!Saturday, June 8, 2013
  • 20. #9:Text messages• Special sales and benefits• Contests• Reminders20Saturday, June 8, 2013
  • 21. #10: Live events• Collect email addresses (invite people tosign up on the spot)• Collect Facebook “likes”• Add Twitter followers• Take photos and use them on yourFacebook page, blog and newsletter• Create a community around your brand!21Saturday, June 8, 2013
  • 22. Join the IndieBusiness Network• Product liability insurance• Coaching and mentoring for women of all skill levels and backgrounds• “Success Calls” with experts and special guests to help you grow• Hundreds of easy-to-find podcasts and audio learning materials• Personal development and success mentoring and coaching22Indie Business Networkhttp://www.IndieBusinessNetwork.com | 704-291-7280Saturday, June 8, 2013