Do Citizens want more policemen around?
The City Skyline of India captures citizen’s views from a sample of 10,000 residen...
How does Delhi compare with other cities of India?
New Delhi, India’s capital is one of the fastest growing city-markets i...
Emerging Growth Centres in India
The fastest growing Districts in India between 2001-02 and 2006-07




The fastest (grew ...
Chandigarh          Chandigarh
Manipur             Thoubal
Arunachal Pradesh   Papum Pare
Chhattisgarh        Raigarh
Guja...
The Indian Market on the Basis of District GDP


 Top districts in India on the    Top districts in India on the    Top di...
The Double Tragedy of Bihar
It has been some time since the massive floods ravaged Bihar. Already it has disappeared from ...
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Various Facets of Indian Consumer Markets - 1

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Indicus Products decipher the consumer markets at extremely granular levels. A few examples are illutstrated here

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Various Facets of Indian Consumer Markets - 1

  1. 1. Do Citizens want more policemen around? The City Skyline of India captures citizen’s views from a sample of 10,000 residents across a hundred cities. The dwellers were asked a question relating to need for more policemen. On a scale of 5 (agree strongly, agree somewhat, adequate, disagree somewhat and disagree strongly), the results were interesting. The most unsafe (by dwellers’ perception) appear to be Agree Strongly that they need more State City policemen (%) Andhra Pradesh Urban Areas in Rangareddi 85 Gujarat Rajkot 54 Punjab Amritsar 51 Assam Guwahati 50 Maharashtra Mumbai 49 Punjab Ludhiana 48 Uttar Pradesh Kanpur 48 Jharkhand Dhanbad 47 West Bengal Haora 47 Kerala Kochi 47 The least unsafe (by dwellers’ perception) appear to be Disagree Strongly that they need more State City policemen (%) Jharkhand Jamshedpur 14 Uttar Pradesh Kanpur 11 Jharkhand Dhanbad 11 Maharashtra Kolhapur 10 Tamil Nadu Salem 10 Haryana Faridabad 9 Madhya Pradesh Indore 8 Uttar Pradesh Ghaziabad 8 Maharashtra Pune 7 Gujarat Surat 7 Source: City Skyline of India
  2. 2. How does Delhi compare with other cities of India? New Delhi, India’s capital is one of the fastest growing city-markets in the country. What was essentially a sleepy capital has today become India’s most important market. An aggressive city, cosmopolitan, and increasingly becoming westernized, Delhi’s people are individualistic, highly entrepreneurial, and experimental. Aided initially by a large number of government employees, the Delhi immigrants from Pakistan, the economic success of the agricultural belt in North western India, and a large presence of small industries, Delhi today has very high affluence levels. For many commodities such as automobiles, Delhi is India’s largest market. A few snapshots of Delhi Proportions of high income households Relative city ranking of Delhi Source: City Skyline of India
  3. 3. Emerging Growth Centres in India The fastest growing Districts in India between 2001-02 and 2006-07 The fastest (grew above 16% pa) State Himachal Pradesh Gujarat Uttaranchal Jharkhand District Kinnaur Dohad Champawat Sahibganj The fast (grew between 12 and 16% pa) State District Gujarat Jamnagar Uttaranchal Pithoragarh Arunachal Pradesh Tawang Haryana Gurgaon Manipur Imphal East Gujarat Gandhinagar Nagaland Tuensang Uttaranchal Almora Jharkhand Deoghar Jharkhand Bokaro Nagaland Mon Jharkhand Giridih Bihar Khagaria Meghalaya West Garo Hills Gujarat Bhavnagar Jharkhand Palamu Uttar Pradesh Gautam Buddha Nagar
  4. 4. Chandigarh Chandigarh Manipur Thoubal Arunachal Pradesh Papum Pare Chhattisgarh Raigarh Gujarat Navsari Nagaland Zunheboto Manipur Chandel Himachal Pradesh Solan Maharashtra Nanded
  5. 5. The Indian Market on the Basis of District GDP Top districts in India on the Top districts in India on the Top districts in India on the basis of GDP basis of Agricultural GDP basis of Manufacturing GDP Mumbai Mumbai Maharashtra (Suburban) West Bengal Medinipur Maharashtra (Suburban) Maharashtra Thane Maharashtra Nanded Gujarat Ahmadabad Karnataka Bangalore Andhra Pradesh West Godavari Gujarat Surat Maharashtra Pune West Bengal Barddhaman Maharashtra Thane Maharashtra Mumbai Gujarat Bhavnagar Maharashtra Pune Gujarat Ahmadabad Andhra Pradesh East Godavari Karnataka Bangalore Tamil Nadu Chennai Kerala Wayanad Tamil Nadu Coimbatore North 24 West Bengal Parganas Punjab Sangrur Maharashtra Mumbai Gujarat Surat West Bengal Jalpaiguri Gujarat Rajkot North West West Bengal Kolkata Gujarat Surat Delhi Delhi North West Delhi Delhi Maharashtra Jalgaon Gujarat Vadodara Andhra Pradesh Hyderabad Andhra Pradesh Guntur Haryana Gurgaon West Bengal Barddhaman West Bengal Murshidabad Tamil Nadu Chennai West Bengal Medinipur Uttar Pradesh Kheri Maharashtra Nagpur Tamil Nadu Coimbatore Andhra Pradesh Nellore Maharashtra Nashik South 24 West Bengal Parganas Uttar Pradesh Muzaffarnagar Gujarat Valsad Maharashtra Nagpur West Bengal Koch Bihar Punjab Ludhiana Gujarat Vadodara Karnataka Belgaum Haryana Faridabad Rajasthan Jaipur Andhra Pradesh Krishna Gujarat Bhavnagar North 24 Delhi South Delhi Kerala Idukki West Bengal Parganas
  6. 6. The Double Tragedy of Bihar It has been some time since the massive floods ravaged Bihar. Already it has disappeared from the front pages and the main media. That the disaster affected over 3 million people is a monumental tragedy. The second tragedy is more insidious – that these people do not matter. That is the reason it has receded from the front pages. The media and the people are merely confirming the facts. The facts are grim – the region affected does not matter on the economic map of the country. That is the second tragedy, one that has insidiously occurred over the last 60 years. The key affected districts are – Araria, Madhepura, Purnea, Saharsa and Supaul. Some of these regions have had high profile representation in the political space too. These districts are extremely backward and hence agriculture is the mainstay (other sectors are virtually absent). The share of agriculture in the GDP of these districts is 44% (the All India share of agriculture is 19% and in Bihar it is nearly 30%). Other grim facts: These districts depend on agriculture but agriculture doesn’t depend so much on them – they account for just 16% of Bihar’s agriculture, which itself is just 5% of India’s agriculture Of the total GDP of the country, these districts have a share of just 0.3% The total economy of these affected districts is so small that it is fair to say that they just about exist on the economic landscape. This is the bigger tragedy. Kolkata – The Mythical Metro Kolkata has been one of the great centres of modern India. However, the city has been slipping rather badly over the last 30 odd years. Those who have lived in Kolkata know it, and those outside can sense it. The remarkable thing is that Kolkata continues to be clubbed among the top 4 cities and is classified as a Metro city. The nomenclature hides some startling facts. I just looked at some of the data from Kolkata, Bangalore, Pune and Hyderabad. Why? Because, the other three are not classified as metros. Yet, most people instinctively know that these are more vibrant economic centres. The data, kind of reinforces the feel: No. of Annual Total Households Household Income % Households Market Size with Annual of Urban with 4 Wheelers (Rs crore) Household Households (Rs income > Rs.1 crore) million City Hyderabad 16% 29,520 20,860 71,717 Bangalore 9% 60,185 41,008 115,439 Pune 8% 44,594 33,494 109,061 Kolkata 13% 34,991 28,234 49,212 Estimates for 2008-09, source: City Skyline of India In terms of total annual incomes for households, not only is Kolkata almost half of Bangalore but also smaller than Pune and only slightly larger than Hyderabad. Its market size is also smaller than both Bangalore and Pune and there are less millionaire households in Kolkata than the other three cities (by a wide margin). The myth of Kolkata, the metro city is precisely that – a myth.

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