Urban Consumer Expenditure Spectrum
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Urban Consumer Expenditure Spectrum

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Urban Consumer Expenditure Spectrum ...

Urban Consumer Expenditure Spectrum

All India Level, 25 States, 135 Top Districts
5 expenditure categories, 21 expenditure sub categories
Expenditure across Income Classes


Geographical Coverage

1. All India
2. States and UTs
East – Bihar, Orissa, Chhattisgarh, West Bengal, North East, Jharkhand
South - Andhra Pradesh, Karnataka, Kerala, Puducherry, Tamil Nadu
North – Delhi, Punjab, Uttar Pradesh, Uttarakhand, Haryana, Himachal Pradesh, Jammu & Kashmir, Chandigarh
West – Goa, Gujarat, Madhya Pradesh, Maharashtra, Rajasthan
3. All other Union Territories (together as one unit)

26 units including All India and other union territories

Top 135 Districts

Account for
67% of all urban households
69% of all SEC A and B households
75% of urban households earning over Rs 500,000 pa
78% of urban households earning over Rs 1,000,000 pa

East (30) – Cachar, Dibrugarh, Jorhat, Kamrup, Nagaon, Bhagalpur, Muzaffarpur, Patna, Bilaspur, Durg, Raipur, Bokaro, Dhanbad, Hazaribag, Purbi Singhbhum, Ranchi, Aizawl, Cuttack, Khordha, Sundargarh, Barddhaman, Darjiling, Haora, Hugli, Jalpaiguri, Kolkata, Medinipur, Nadia, North 24 Parganas, South 24 Parganas

North (35) - Chandigarh, Delhi, Ambala, Faridabad, Gurgaon, Hisar, Panchkula, Panipat, Rohtak, Sonipat, Shimla, Solan, Jammu, Srinagar, Amritsar, Gurdaspur, Jalandhar, Ludhiana, Patiala, Rupnagar, Sangrur, Agra, Aligarh, Allahabad, Bareilly
Gautam Buddha Nagar, Ghaziabad, Kanpur Nagar, Lucknow, Meerut, Moradabad, Varanasi, Dehradun, Hardwar, Udham Singh Nagar

West (32) - Alwar, Bikaner, Jaipur, Jodhpur, Kota, Udaipur, South Goa, Ahmadabad, Bhavnagar, Gandhinagar, Jamnagar, Rajkot, Surat, Vadodara, Valsad, Bhopal, Gwalior, Indore, Jabalpur, Ahmadnagar, Amravati, Aurangabad, Jalgaon, Kolhapur, Mumbai, Nagpur, Nanded, Nashik, Pune, Raigarh, Solapur, Thane

South (38) - Adilabad, Guntur, Hyderabad, Krishna, Kurnool, Nellore, Rangareddi, Visakhapatnam, Warangal, Bangalore, Bangalore Rural, Belgaum, Bellary, Dakshina Kannada, Davanagere, Dharwad, Gulbarga, Mysore, Ernakulam, Kannur, Kollam, Kottayam, Kozhikode, Palakkad, Thiruvananthapuram, Thrissur, Pondicherry, Chennai, Coimbatore, Erode, Kancheepuram, Kanniyakumari, Madurai, Salem, Thiruvallur, Tiruchirappalli, Vellore, Virudhunagar

Parameters

Expenditure Categories
1 Clothing and Footwear
2 Durable goods
3 FMCG
4 Food
5 Misc. goods and services

1 Clothing, Footwear

2 Furniture and Fixtures, Household
Appliances, Recreation Goods,
Other Personal Goods

3 Processed Food, Pan - Tobacco etc.,
Personal Care

4 Eggs - Fish and Meat, Milk & Milk
Products, Vegetables and Fruits,
Basic Food

5 Fuel & Light, Entertainment,
Consumer Services, Conveyance,
Rent, Medical, Education, Others

Expenditure across 5 categories and 21 sub categories

Income Classes
1 < 150,000 pa
2 150,000 to 300,000 pa
3 300,000 to 500,000 pa
4 500,000 to 1,000,000 pa
5 > 1,000,000 pa
Households and population in 5 income classes

Basic, Premium and Premium Plus Versions

Basic (38)
Households, Population and Aggregate Expenditure (3)
Households and population in 5 income classes (10)
Expenditure across 5 expenditure categories for each of the 5 income classes (5 x 5)

Premium (143)
Basic parameters and
Expenditure across 21 expenditure categories for each of the 5 income classes (21 x 5)

Premium Plus (164)
Premium Parameters and
Aggregate income and savings – overall and for each of the 5 income classes (2 + 10)
District description – number of each type of towns and peri-urban centres (9)

A total of 164 parameters for every geographical unit

Product versions available
India Level
India and State Level (26 units)
India, State and District Level (135 districts)
Each of the above available with basic, premium and premium plus parameters depending on need

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  • 1. Indicus Analytics India’s leading economic research firm Urban Consumer Expenditure Spectrum All India Level, 25 States, 135 Top Districts 5 expenditure categories, 21 expenditure sub categories Expenditure across Income Classes
  • 2. Urban Consumer Expenditure Spectrum
    • The full range of Indicus expertise
      • For Market Strategy Formulation
      • For Developing Market Plans
      • For Market Segmentation
    Our well-known quantitative research expertise lies behind our products
  • 3. Geographical Coverage In Depth Urban Consumer Expenditure Profile
    • 1. All India
    • 2. States and UTs
    • East – Bihar, Orissa, Chhattisgarh, West Bengal, North East, Jharkhand
    • South - Andhra Pradesh, Karnataka, Kerala, Puducherry, Tamil Nadu
    • North – Delhi, Punjab, Uttar Pradesh, Uttarakhand, Haryana, Himachal Pradesh, Jammu & Kashmir, Chandigarh
    • West – Goa, Gujarat, Madhya Pradesh, Maharashtra, Rajasthan
    • 3. All other Union Territories (together as one unit)
    26 units including All India and other union territories
  • 4. Top 135 Districts In Depth Urban Consumer Expenditure Profile
    • Account for
    • 67% of all urban households
    • 69% of all SEC A and B households
    • 75% of urban households earning over Rs 500,000 pa
    • 78% of urban households earning over Rs 1,000,000 pa
    East (30) – Cachar, Dibrugarh, Jorhat, Kamrup, Nagaon, Bhagalpur, Muzaffarpur, Patna, Bilaspur, Durg, Raipur, Bokaro, Dhanbad, Hazaribag, Purbi Singhbhum, Ranchi, Aizawl, Cuttack, Khordha, Sundargarh, Barddhaman, Darjiling, Haora, Hugli, Jalpaiguri, Kolkata, Medinipur, Nadia, North 24 Parganas, South 24 Parganas North (35) - Chandigarh, Delhi, Ambala, Faridabad, Gurgaon, Hisar, Panchkula, Panipat, Rohtak, Sonipat, Shimla, Solan, Jammu, Srinagar, Amritsar, Gurdaspur, Jalandhar, Ludhiana, Patiala, Rupnagar, Sangrur, Agra, Aligarh, Allahabad, Bareilly Gautam Buddha Nagar, Ghaziabad, Kanpur Nagar, Lucknow, Meerut, Moradabad, Varanasi, Dehradun, Hardwar, Udham Singh Nagar West (32) - Alwar, Bikaner, Jaipur, Jodhpur, Kota, Udaipur, South Goa, Ahmadabad, Bhavnagar, Gandhinagar, Jamnagar, Rajkot, Surat, Vadodara, Valsad, Bhopal, Gwalior, Indore, Jabalpur, Ahmadnagar, Amravati, Aurangabad, Jalgaon, Kolhapur, Mumbai, Nagpur, Nanded, Nashik, Pune, Raigarh, Solapur, Thane South (38) - Adilabad, Guntur, Hyderabad, Krishna, Kurnool, Nellore, Rangareddi, Visakhapatnam, Warangal, Bangalore, Bangalore Rural, Belgaum, Bellary, Dakshina Kannada, Davanagere, Dharwad, Gulbarga, Mysore, Ernakulam, Kannur, Kollam, Kottayam, Kozhikode, Palakkad, Thiruvananthapuram, Thrissur, Pondicherry, Chennai, Coimbatore, Erode, Kancheepuram, Kanniyakumari, Madurai, Salem, Thiruvallur, Tiruchirappalli, Vellore, Virudhunagar
  • 5. Parameters Expenditure across 5 categories and 21 sub categories Expenditure Categories 1 Clothing and Footwear 2 Durable goods 3 FMCG 4 Food 5 Misc. goods and services 1 Clothing, Footwear 2 Furniture and Fixtures, Household Appliances, Recreation Goods, Other Personal Goods 3 Processed Food, Pan - Tobacco etc., Personal Care 4 Eggs - Fish and Meat, Milk & Milk Products, Vegetables and Fruits, Basic Food 5 Fuel & Light, Entertainment, Consumer Services, Conveyance, Rent, Medical, Education, Others
  • 6. Parameters Households and population in 5 income classes Income Classes 1 < 150,000 pa 2 150,000 to 300,000 pa 3 300,000 to 500,000 pa 4 500,000 to 1,000,000 pa 5 > 1,000,000 pa
  • 7. Basic, Premium and Premium Plus Versions A total of 164 parameters for every geographical unit Basic (38) Households, Population and Aggregate Expenditure (3) Households and population in 5 income classes (10) Expenditure across 5 expenditure categories for each of the 5 income classes (5 x 5) Premium (143) Basic parameters and Expenditure across 21 expenditure categories for each of the 5 income classes (21 x 5) Premium Plus (164) Premium Parameters and Aggregate income and savings – overall and for each of the 5 income classes (2 + 10) District description – number of each type of towns and peri - urban centres (9)
  • 8. Variants Product Variants depending on need
    • Product versions available
    • India Level
    • India and S tate Level (26 units)
    • India, State and District Level (135 districts)
    • Each of the above available with basic, premium and premium plus parameters depending on need
  • 9. An Insight Expenditure on eggs-fish-meat, milk-milk products, vegetables-fruits, basic food Figures for Urban population only, in Rs Billions Expenditure on Food (Leading States, in Rs Billion) All India Expenditure on Basic Food - Rs 4.1 Trillion - 100 200 300 400 500 600 700 Maharashtra Gujarat Uttar Pradesh West Bengal Tamil Nadu Andhra Pradesh Delhi Karnataka Rajasthan Haryana Madhya Pradesh Punjab Kerala NORTH EAST Top Districts - 50 100 150 200 250 DELHI Mumbai Thane Ahmadabad North 24 Parganas Pune Kolkata Surat Bangalore Chennai Rajkot Barddhaman Bottom Districts (out of top 135) - 1 2 3 4 5 Dibrugarh Nagaon Aizawl Shimla Palakkad Bhagalpur Muzaffarpur Cachar Jorhat Solan
  • 10. Information products for everyone
    • Services and goods
    • National or local spread
    • Mass marketers and niche players
    • Large, medium and even small firms
    • Consumer goods and industrial products
    • Research savvy and those less so
    • Incumbents and new entrants
    • FMCG, d urables, a uto, electronics, industrial products, agriculture products, financial, HR, construction, pharma, health care, education and training…
    Our products are powering the entry and expansion of most large firms in India
  • 11. Products Suite
    • Market Skyline of India – All districts separated for urban and rural
    • City Skyline of India – Top 112 cities
    • District GDP of India – All districts, 3 major sectors, 12 major sub sectors
    • Housing Skyline of India – Top 112 cities
    • Indian Financial Scape – All districts
    • Indian Development Landscape – All districts
    • City Skyline of India - Neighborhood Series – Top 6 Cities + NCR
    • Indicus Consumer Spectrum – 33 urban consumer s egments – Country, States, 135 Districts
    • Industrial Skyline of India – all districts – 23 industrial sectors (2 digit NIC), and 60 industrial sub sectors (3 digit NIC)
  • 12. Thank You Indicus Analytics Pvt. Ltd. 2 nd Floor, Nehru House, 4 Bahadur Shah Zafar Marg New Delhi- 110002. Phone: 91-11-42512400/01 E-mail: products@indicus.net www.indicus.net
  • 13. Product Variants
    • The products are split into various versions to address various needs and price points –
    • In general we have
      • Premium Plus version
      • Premium version
      • Basic version
      • And further stripped down versions (regions, states, etc.)
  • 14. Customer Segments
      • Insurance
      • Banking & Finance
      • Healthcare
      • Telecommunication
      • Automobile
      • Advertising & Media
      • Retail
      • Market Research & Consultancy
      • White Goods
      • Institutions & Libraries
      • Lifestyle
      • Real Estate
      • FMCG
      • Agriculture & Commodities
      • Footwear
      • Infrastructure
      • Garments
      • Other Services
  • 15. Product Users
    • Marketers
    • Analysts
    • Strategists and Corporate Planners
    • Researchers and Consultants
    • Industrial Marketers of Intermediate Products
    • Institutions